? Read on to learn…
The Reasons I Made the Switch from ClickFunnels to ActiveCampaign (and you need to too).
If you are reading this, chances are you are thinking of getting your e-mail marketing automated – or you have been searching for some ActiveCampaign information. You are in the best place now.
In this ActiveCampaign review, I am going to reveal the reasons that I made the switch from ClickFunnels to ActiveCampaign finally.
You are going to learn the special advantages of using ActiveCampaign compared to other ActiveCampaign alternatives for your email marketing and autoresponder needs.
You will discover the pros and cons, pricing, functions and details of ActiveCampaign.
After going through this, you’re going to find out …
- What exactly is ActiveCampaign?
- Does ActiveCampaign have all the functionality I require for my e-mail marketing projects?
- What’s ActiveCampaign pricing like?
- How does it compare with other leading e-mail marketing solutions, like Aweber, Clickfunnels and Getresponse?
- What are the top functions and advantages of ActiveCampaign?
- Is ActiveCampaign easy to use?
- ActiveCampaign Vs Clickfunnels
- ActiveCampaign Vs Getresponse
- ActiveCampaign Vs Aweber
- ActiveCampaign Vs ConvertKit
Keep reading to find out the answers to these questions, followed by unbiased comparison between ActiveCampaign with Aweber, Getresponse and ClickFunnels.
Ultimately it’s going to answer for you – Is it right for your organisation?
Let’s start with a standard introduction of the product.
What is ActiveCampaign?
ActiveCampaign offers almost everything you require within a newsletter marketing tool, plus their advanced automations are difficult to beat.
ActiveCampaign besides being a complete emailmarketing app , it is also an e-mail marketing, marketing automation, and CRM solution.
- Sync all consumer details to ActiveCampaign.
- Customer’s order details are added on their profile including order total, products, and delivering information.
- Sync all historical order info and all future orders will be synced in real-time as they occur.
- Each customer’s life time worth is immediately computed for you.
In short, With ActiveCampaign, you’ll be able to exceed email marketing.
How is ActiveCampaign rates plan?
Free Trial: 14 days. (Click here To Start Your Free Trial)
Upfront Fee: Free.
Repeating Fee: $ 15.00/ mo
ActiveCampaign gives practically everything you require within a newsletter marketing tool, plus their innovative automations are tough to beat.
The entry-level plan starts at $15 monthly (for up to 500 subscribers, paid monthly), or, if you want to access professional features such as the in-built CRM and lead scoring, the Plus plan starts at $70 per month.
Thinking about the value and automation that it offers, I would consider the pricing to be in the inexpensive range.
In other words, it’s like the the Caviar of Email Marketing but without the absurd price tag!
ActiveCampaign Feature Review 1: Easily Become An Email Marketing Automation Wizard …
The thing I like about ActiveCampaign is its ease of use. You can have your campaign set up in minutes even if you have actually never utilized the software before, and aren’t tech-savvy. It actually turns anybody into an e-mail automation wizard.
Types of e-mails you can send out with ActiveCampaign:.
- Broadcast e-mails. – In some cases you require to talk with everyone simultaneously. Send out one-time e-mail campaigns to anybody on your list.
- Triggered e-mails. – Trigger emails based on purchase. Or website check outs. Or engagement. Automatically send out emails when your contacts are most interested.
- Targeted emails. – Make sure the ideal message gets to the ideal person. Group your audience into segments based upon almost any element.
- Email autoresponders. – Contact us right now. Send out welcome e-mails, begin a welcome series, or provide lead magnets automatically.
- Email funnels. – Offer more with email. Establish e-mail automation that turns your contacts from interested result in paying customers.
- Set up e-mails. –Schedule e-mails for a particular date and time. Perfect for events, vacations, birthdays, and sales teams.
Couple of outstanding features of ActiveCampaign that impress me:
ActiveCampaign Feature Review 2: Conditional content.
The capability to send out exactly what your contacts want to see is so important and heavily emphasized in ActiveCampaign.
Studies have actually shown that segmentation and dynamic content increase conversion by at leasy 250%. And ActiveCampaign makes it so simple to customize your message and send targeted e-mails to exactly the best contact.
When you send exactly what your contacts wish to see, your emails feel personal. And more individuals engage with your emails.
Have you ever received e-mails that appear unusually or are difficult to read on a mobile? Well, this will never ever happen when you use ActiveCampaign since it immediately makes emails look as great on mobile as they do on desktop.
You can add tags, get notices, and develop offers, the second an e-mail link is clicked. With this useful feature you can personalize your material and emails so much better to get the conversion and sales that you desire.
ActiveCampaign Feature Review 3: Site tracking.
I used to need another link tracking software application to do this but since I changed to ActiveCampaign, I do not need my link tracking software any longer.
ActiveCampaign will connect your e-mail marketing to your contact’s behavior on your website. And it’s not simply some simple link tracking, it reveals you really powerful information.
Site tracking pulls data in, so you can track every action of your customer’s journey and ensure no one falls through the fractures. And it’s not hard to set it up – it’s simply a wordpress plugin that you’ve to set up and it will establish site tracking instantly.
So, for instance, a customer clicks through your link in your email and reaches your site. He then clicks on the ‘order’ button however never continue to complete the order.
You can simply have ActiveCampaign set off an automated e-mail follow up to be dispatched to this customer relating to the item that he’s interested in.
All these are done behind the scene and you don’t have to do any finger lifting at all.
In other words, site tracking enables you see what products, services, and details your contacts are most thinking about. Once you understand that, you can follow up to convert more consumers.
ActiveCampaign Feature Review 4: Tags and segmentation.
When we talk about segmentation, it seems like a big word. A simpler way to comprehend is using the word ‘tag’.
It’s some sort like the capability to connect a sticky note or tag to your contacts. After you include a tag, it never falls off– and you can target that particular contact forever.
Tags let you group, sort, send out, and automate your contacts and email content.
With tags, you can tailor your email content so that when you send out one e-mail– you can send it with various, conditional content.
You can use tags to switch out sections of text or images so that each contact sees precisely what they’re interested in.
When contacts visit your website or click links in your e-mails, they reveal you what they have an interest in. You can immediately add a tag any time your contact takes an action– and after that send them content based on their interests.
Example of segmentation you can do …
- Visits to your site
- Contact with your sales team
- Info in custom fields
- Job function.
- Company type.
- Personal interests.
- Test outcomes.
- Individuals who open your emails.
- People who click in your e-mails.
- Date subscribed.
- Geographic area.
- Customer lifetime worth.
- Products acquired.
- Time since last purchase.
In short, with tags or segmentation with ActiveCampaign, you send out people precisely what they wish to see. (so they remain longer with you and are more inclined to purchase from you!).
ActiveCampaign Feature Review 5: Awesome marketing automation.
I like how ActiveCampaign puts it – It’s like getting an additional staff member without needing an additional desk.
It’s true. Automation manages what no one else has time for. It frees up your time so that you can invest your time on other profit-generating jobs.
ActiveCampaign features a builit in drag-and-drop automation home builder that permits you establish automatic workflows in minutes.
After preliminary setup and process, finding out and presenting the system, through very fast, quality, and comprehensive assistance, I find that I no longer can live without ActiveCampaign.
It makes automating your email messages so easy that I was sorry for not jumping over to ActiveCampaign earlier.
I understand the discomfort of dealing with hard to comprehend automation ‘workflow’. I got that disappointment with other e-mail marketing services.
With ActiveCampaign, if you ever aren’t sure what to do, pre-built workflows, training guides, videos, and live individually assistance are here for you. And if you need a location to begin, they provide excellent pre-made engagement automations that take less than 5 minutes to establish.
I’m now sticking to ActiveCampaign.
ActiveCampaign Feature Review 6: Gmail extension for Chrome for CRM.
Well, this is an unique feature that I do not see in other e-mail marketing app. Generally it links ActiveCampaign to your Gmail account so that you can manage all of your sales interactions without leaving your email account.
It enables you to see exactly when people open your emails.
Have you ever questioned have your contacts opened your e-mails? The number of times? You can do deep tracking with your emails to know when (and the number of times) your contacts interact– in addition to view them in ActiveCampaign.
Furthermore, you can see your CRM info from your Gmail inbox. This enables you to get full contact records and notes to handle details without trouble – all in one mailbox.
A very thoughtful feature from ActiveCampaign I would say. Give it a try here.
ActiveCampaign Feature Review 7: Lead scoring.
This is something that is hardly seen in other ActiveCampaign option.
But initially, what is a lead rating?
To put it simply, it is a number that increases or down based on how contacts engage with your company.
For example, do they visit your website? Open an e-mail? Send a type? Contribute to their lead score, so you can see how engaged each of your contact is at a look.
Some people are almost ready to purchase from you, and these are extremely qualified leads. However do you know how to recognize them?
Without this lead scoring tool, it would suggest looking for a needle in the large ocean so to speak.
Much more so as some remain in danger of not becoming clients. You will wish to provide them something else that is more relavant to keep them thinking about your offers or items.
With lead scoring I had the ability to instantly track engagement and know who to follow up with.
Inside the dashboard, it is undoubtedly extremely easy to set them up so that it instantly activates email notifications and assign jobs based upon lead rating modifications, so I can always follow up with the deals most likely to close.
This is among the functions that you will use most as it is so flexible. You can adjust a score based on anything.
For instance, do you care about e-mail opens, or form submissions? Website visits, or e-mail replies?
You can adjust lead ratings based upon practically any action, so you can select the lead scoring rules that make sense for your company.
When a contact strikes a specific rating, it will begin an automation. So, behind the scene, without you doing any work, it will immediately send your most engaged contacts the info they require, then make a deal that’s a no-brainer.
You can literally set up ratings for whatever you provide. It does not matter if you use numerous products or different services. You can set up numerous lead ratings, so that you can track interest for each of your offerings separately.
This is one of the features that I wanted I understood earlier! Click here now to experience this!
ActiveCampaign Feature Review 8: SMS drip marketing campaign.
I practically didn’t want to share this since this is most likely one of the very best kept secrets of ActiveCampaign.
The greatest by far benefit to ActiveCampaign is the capability to send out a text message, either a one off pointer other to the group, or as part of the tactical drip marketing project.
You do not need to pay separately for this. It is all inclusive in your ActiveCampaign control panel. This works due to the fact that individuals are on the mobile regularly nowadays and having a text system in place makes you stick out.
ActiveCampaign Feature Review 9: Site messaging.
This is essentially email marketing on steroids. When people visit your site from your email, site messages help you follow up at the specific moment your audience is most engaged. These are Perfectly timed.
Messages on your site that are activated using automations.
I see Site messages as a brand-new channel. Which means I can make offers that are difficult to make in your other marketing.
For instance, I frequently use it to qualify my leads and add a human touch.
A website message with a call to action can assist qualify leads and it feels warm to be able to message each contact separately. (all done instantly behind the scene).
I also utilize it to offer visitors a strong call to action at the moment that they are most engaged inquiring to purchase.
I discover that they work hand in hand with your e-mail messages since they are so eye capturing and personalized.
The messages are remarkably highly adjustable – colors, icons, designs, and images that fit with your site or brand. And target messages to private contacts based on the information you’ve collected.
I can never ever live without this feature after changing to ActiveCampaign from my previous e-mail marketing CRM.
Conclusion after changing to ActiveCampaign from ClickFunnels…
Active Campaign was advised to me by my marketing equivalent.
It works completely for all of our requirements 98% of the time. We have only face a couple of snags occasionally when a part of a system stops functioning.
The ONLY problem that I have is we aren’t informed if something “breaks” in one of our automations. Everything else works simply very.
My marketing man utilizes all the bells and whistles … while it is easy enough for me to do my weekly e-mails. Love it! I originated from Hubspot (extremely pricey and tough) and would never ever go back.
With ActiveCampaign, you will be able to go beyond e-mail marketing.
You’ll be able to provide tailored follow up for your clients depending on which products they’ve viewed and acquired. These targeted campaigns will increase your conversion rate, boost sales, and strengthen your relationship with clients.
You can use this customer insight to personalize the material of your e-mail campaigns so that you are sending out offers for products they’re interested in. If you’re having a sale on a certain product, you can send the campaign to people who have actually bought that classification of product in the past.
You might send a commitment benefit to your most valuable consumers. Our users report a time to positive ROI that is less than half our rivals. I like how easy it is to utilize. They actually make the use with typical ways that any marketer would need. For instance, the contacts, list, tags are all arranged …
I also enjoy how incredible their Automation function is. You can tailor e-mails specifically to tags or lists that you have for each contact, so the customization that you can have towards your contacts is remarkable.
With ActiveCampaign, I’ve found it very easy to integrate with Shopify. With simply a couple clicks you’re synchronized. It’s constantly working in the background, collecting data from Shopify.
ActiveCampaign vs GetResponse
Main Differences Between ActiveCampaign vs GetResponse are:
- GetResponse allows you to build landing pages, whereas ActiveCampaign does not offer this function.
- GetResponse has a built-in webinar feature, whereas with ActiveCampaign you would require to utilize a third-party integration for this.
- GetResponse just enables you to contact your customers by email, whereas ActiveCampaign permits you to contact your subscribers by SMS and site messaging
- GetResponse enables you to offer items and take payments through it’s landing pages, whereas this is not possible with ActiveCampaign
ActiveCampaign vs Aweber
The main concern in this comparison is the pricing.
Keep in mind that neither ActiveCampaign nor AWeber offer totally free strategies. The entry tier for ActiveCampaign is the $15 a month deal, which lets you manage 500 subscribers and 3 users. AWeber’s offer for the same quantity of customer is twice as costly at $19 a month.
After that, Active Campaign’s costs shoot up drastically. You can increase to 5000 subscribers for $69 a month vs $49 for AWeber. Then it’s 10,000 for $111 a month with ActiveCampaign and $69 a month with AWeber.
In summary, reasons for selecting AWeber over ActiveCampaign are scarce. These include phone support, and cool registration forms that incorporate audio files or videos.
But actually AWeber is a hard company to advise. Their costs are similar to the competition (or more pricey) and they are seriously lacking in functions. ActiveCampaign offers among the best options in regards to automations and reporting, which can make them a very advanced solution for your email marketing.
Finally, it’s worth bearing in mind that other aspects could guide you towards different suppliers. For instance, if you want a more affordable or totally free solution with great features, MailerLite comes highly recommended, and GetResponse is our leading choice for reporting and ecommerce tracking.
Winner: AWeber’s entry strategy is two times as expensive as ActiveCampaign’s. Going up to other tiers, ActiveCampaign’s prices are not low. However they seem fair as they use more than other newsletter services. AWeber on the other hand has lots of less expensive competitors. You get what you spend for, after all, so let’s call it a draw.
ActiveCampaign vs ClickFunnels
Discussing ActiveCampaign vs ClickFunnels, ClickFunnels is in fact is a sort of funnel builder that permits you to construct sales funnels or landing pages to increase sales and profit.
Essentially, it is like a site builder to assist web developer develop their service websites. In addition, you can also choose some design templates available. So, we can state that ActiveCampaign is not the like ClickFunnels.
In this case, ClickFunnels is a funnel contractor or web building platform while ActiveCampaign is a sort of marketing automation tool. Speaking about the marketing automation tool, ClickFunnels really has Actionetics.
The Actionetics is a built-in marketing automation tool that you can use for e-mail marketing or CRM campaign. Though ClickFunnels has Actionetics, you can still incorporate ClickFunnels with other marketing automation tools.