? Continue reading to find out…
Why I Made the Change from ClickFunnels to ActiveCampaign (and you should too).
If you are reading this, possibilities are you are thinking of getting your email marketing automated – or you have been looking for some ActiveCampaign evaluations. You are in the right place now.
In this ActiveCampaign review, I am going to reveal the reasons that I made the switch from ClickFunnels to ActiveCampaign finally.
You are going to find out the special benefits of using ActiveCampaign compared to other ActiveCampaign alternatives for your e-mail marketing and autoresponder needs.
You will learn the advantages and disadvantages, pricing, functions and information of ActiveCampaign.
After going through this, you’re going to learn about …
- What exactly is ActiveCampaign?
- Does ActiveCampaign have all the functionality I need for my e-mail marketing projects?
- What’s ActiveCampaign pricing like?
- How does it compare with other leading email marketing services, like Aweber, Clickfunnels and Getresponse?
- What are the leading functions and benefits of ActiveCampaign?
- Is ActiveCampaign easy to use?
- ActiveCampaign Vs Clickfunnels
- ActiveCampaign Vs Getresponse
- ActiveCampaign Vs Aweber
- ActiveCampaign Vs ConvertKit
Keep reading to learn the answers to these concerns, followed by objective comparison between ActiveCampaign with Aweber, Getresponse and ClickFunnels.
Eventually it’s going to answer for you – Is it right for your business?
Let’s start with a basic introduction of the product.
What is ActiveCampaign?
ActiveCampaign provides almost whatever you need within a newsletter marketing tool, plus their advanced automations are tough to beat.
ActiveCampaign besides being a powerhouse newslettermarketing solution , it is also an email marketing, marketing automation, and CRM service.
- Sync all client details to ActiveCampaign.
- Customer’s order details are added on their profile consisting of order total, items, and delivering information.
- Sync all historic order information and all future orders will be synced in real-time as they occur.
- Each client’s lifetime value is instantly calculated for you.
Simply put, With ActiveCampaign, you’ll have the ability to exceed e-mail marketing.
How is ActiveCampaign rates plan?
Free Trial: 14 days. (Click here To Start Your Free Trial)
Upfront Fee: Free.
Recurring Fee: $ 15.00/ mo
ActiveCampaign gives nearly whatever you require within a newsletter marketing tool, plus their innovative automations are hard to beat.
The entry-level strategy starts at $15 monthly (for up to 500 customers, paid regular monthly), or, if you wish to gain access to pro functions such as the inbuilt CRM and lead scoring, the Plus strategy starts at $70 monthly.
Thinking about the value and automation that it offers, I would think about the pricing to be in the budget-friendly range.
In other words, it’s like the the Caviar of Email Marketing however without the ridiculous price tag!
ActiveCampaign Feature Review 1: Easily Become An Email Marketing Automation Wizard …
The thing I like about ActiveCampaign is its ease of use. You can have your campaign established in minutes even if you have actually never ever utilized the software application before, and aren’t tech-savvy. It actually turns anybody into an email automation wizard.
Kinds of e-mails you can send out with ActiveCampaign:.
- Broadcast e-mails. – In some cases you need to talk with everybody at once. Send out one-time e-mail projects to anyone on your list.
- Triggered e-mails. – Trigger emails based upon purchase. Or site gos to. Or engagement. Immediately send out e-mails when your contacts are most interested.
- Targeted emails. – Make certain the ideal message gets to the ideal individual. Group your audience into sectors based upon almost any element.
- Email autoresponders. – Get in touch right away. Send welcome emails, start a welcome series, or deliver lead magnets immediately.
- Email funnels. – Offer more with email. Set up email automation that turns your contacts from interested leads to paying customers.
- Set up emails. –Set up e-mails for a particular date and time. Perfect for events, holidays, birthdays, and sales teams.
Few impressive features of ActiveCampaign that impress me:
ActiveCampaign Feature Review 2: Conditional content.
The capability to send out precisely what your contacts wish to see is so essential and heavily highlighted in ActiveCampaign.
Research studies have revealed that division and dynamic content increase conversion by at leasy 250%. And ActiveCampaign makes it so easy to tailor your message and send out targeted emails to exactly the ideal contact.
When you send exactly what your contacts want to see, your e-mails feel individual. And more individuals engage with your emails.
Have you ever got emails that appear strangely or are difficult to read on a mobile? Well, this will never ever occur when you use ActiveCampaign because it instantly makes emails look as good on mobile as they do on desktop.
You can include tags, get alerts, and produce deals, the second an email link is clicked. With this convenient feature you can tailor your material and e-mails so much better to get the conversion and sales that you want.
ActiveCampaign Feature Review 3: Site tracking.
I utilized to require another link tracking software application to do this however since I switched to ActiveCampaign, I do not require my link tracking software any longer.
ActiveCampaign will link your email marketing to your contact’s habits on your website. And it’s not just some easy link tracking, it shows you actually effective data.
Website tracking pulls data in, so you can track every action of your consumer’s journey and make sure nobody fails the fractures. And it’s not hard to set it up – it’s merely a wordpress plugin that you’ve to install and it will set up website tracking immediately.
So, for example, a customer clicks through your link in your e-mail and reaches your site. He then clicks the ‘order’ button but never ever proceed to complete the order.
You can simply have ActiveCampaign trigger an automated email follow up to be dispatched to this subscriber regarding the item that he’s interested in.
All these are done behind the scene and you don’t need to do any finger lifting at all.
In short, website tracking permits you see what items, services, and details your contacts are most interested in. As soon as you understand that, you can follow up to convert more consumers.
ActiveCampaign Feature Review 4: Tags and segmentation.
When we speak about segmentation, it sounds like a huge word. A much easier way to understand is utilizing the word ‘tag’.
It’s some sort like the ability to attach a sticky note or tag to your contacts. After you add a tag, it never falls off– and you can target that particular contact permanently.
Tags let you group, sort, send, and automate your contacts and e-mail material.
With tags, you can tailor your email content so that when you send out one e-mail– you can send it with different, conditional material.
You can use tags to switch out areas of text or images so that each contact sees precisely what they’re interested in.
When contacts visit your website or click links in your emails, they show you what they have an interest in. You can automatically include a tag at any time your contact takes an action– and after that send them content based on their interests.
Example of segmentation you can do …
- Visits to your site
- Contact with your sales team
- Information in custom-made fields
- Job function.
- Company type.
- Individual interests.
- Test results.
- Individuals who open your e-mails.
- Individuals who click in your e-mails.
- Date subscribed.
- Geographical area.
- Client life time value.
- Products acquired.
- Time since last purchase.
Simply put, with tags or division with ActiveCampaign, you send people precisely what they wish to see. (so they remain longer with you and are more inclined to buy from you!).
ActiveCampaign Feature Review 5: Awesome marketing automation.
I like how ActiveCampaign puts it – It’s like getting an additional employee without requiring an additional desk.
It’s true. Automation handles what no one else has time for. It frees up your time so that you can spend your time on other profit-generating jobs.
ActiveCampaign includes a builit in drag-and-drop automation home builder that permits you establish automatic workflows in minutes.
After initial setup and process, discovering and presenting the system, through extremely fast, quality, and detailed assistance, I discover that I no longer can live without ActiveCampaign.
It makes automating your e-mail messages so simple that I was sorry for not leaping over to ActiveCampaign previously.
I comprehend the pain of handling difficult to comprehend automation ‘workflow’. I got that disappointment with other email marketing options.
With ActiveCampaign, if you ever aren’t sure what to do, pre-built workflows, training guides, videos, and live individually assistance are here for you. And if you need a place to begin, they offer excellent pre-made engagement automations that take less than 5 minutes to set up.
I’m now sticking to ActiveCampaign.
ActiveCampaign Feature Review 6: Gmail extension for Chrome for CRM.
Well, this is an unique feature that I don’t see in other email marketing app. Generally it connects ActiveCampaign to your Gmail account so that you can manage all of your sales interactions without leaving your e-mail account.
It allows you to see precisely when people open your emails.
Have you ever questioned have your contacts opened your e-mails? The number of times? You can do deep tracking with your e-mails to understand when (and how many times) your contacts connect– along with view them in ActiveCampaign.
Furthermore, you can see your CRM info from your Gmail inbox. This allows you to get full contact records and notes to handle details without hassle – all in one mailbox.
A very thoughtful function from ActiveCampaign I would say. Give it a try here.
ActiveCampaign Feature Review 7: Lead scoring.
This is something that is hardly seen in other ActiveCampaign option.
But first, what is a lead score?
To put it simply, it is a number that goes up or down based on how contacts engage with your company.
For instance, do they visit your website? Open an e-mail? Send a type? Contribute to their lead rating, so you can see how engaged each of your contact is at a look.
Some people are practically ready to buy from you, and these are highly qualified leads. However do you understand how to identify them?
Without this lead scoring tool, it would imply trying to find a needle in the large ocean so to speak.
A lot more so as some remain in threat of not ending up being customers. You will want to use them something else that is more relavant to keep them thinking about your offers or items.
With lead scoring I was able to immediately track engagement and understand who to follow up with.
Inside the control panel, it is undoubtedly very simple to set them up so that it automatically sets off email notifications and designate jobs based upon lead score modifications, so I can constantly follow up with the deals probably to close.
This is one of the functions that you will use most as it is so flexible. You can adjust a rating based upon anything.
For instance, do you appreciate e-mail opens, or form submissions? Site gos to, or e-mail replies?
You can adjust lead scores based on almost any action, so you can choose the lead scoring guidelines that make good sense for your company.
When a contact hits a certain score, it will begin an automation. So, behind the scene, without you doing any work, it will automatically send your most engaged contacts the details they require, then make an offer that’s a no-brainer.
You can literally establish ratings for everything you offer. It does not matter if you offer several items or various services. You can establish numerous lead scores, so that you can track interest for each of your offerings individually.
This is one of the functions that I wished I knew earlier! Click on this link now to experience this!
ActiveCampaign Feature Review 8: SMS drip marketing project.
I nearly didn’t want to share this due to the fact that this is most likely among the very best concealed of ActiveCampaign.
The greatest without a doubt advantage to ActiveCampaign is the ability to send a text, either a one off suggestion other to the group, or as part of the strategic drip marketing campaign.
You do not require to pay separately for this. It is all inclusive in your ActiveCampaign control panel. This is useful because people are on the mobile more often nowadays and having a text message system in place makes you stand out.
ActiveCampaign Feature Review 9: Site messaging.
This is generally email marketing on steroids. When individuals visit your site from your e-mail, site messages help you follow up at the specific moment your audience is most engaged. These are Perfectly timed.
Messages on your site that are set off utilizing automations.
I see Site messages as a brand-new channel. Which means I can make deals that are hard to make in your other marketing.
For example, I often utilize it to qualify my leads and include a human touch.
A site message with a call to action can assist qualify leads and it feels warm to be able to message each contact individually. (all done immediately behind the scene).
I also utilize it to give visitors a strong call to action at the moment that they are most engaged asking them to buy.
I find that they work hand in hand with your e-mail messages due to the fact that they are so eye catching and customized.
The messages are remarkably extremely customizable – colors, icons, layouts, and imagery that fit with your website or brand. And target messages to private contacts based upon the information you’ve gathered.
I can never ever live without this feature after changing to ActiveCampaign from my previous e-mail marketing CRM.
Conclusion after changing to ActiveCampaign from ClickFunnels…
Active Campaign was suggested to me by my marketing equivalent.
It works completely for all of our requirements 98% of the time. We have just encounter a few snags occasionally when a part of a system stops working.
The ONLY grievance that I have is we aren’t notified if something “breaks” in one of our automations. Everything else works just incredibly.
My marketing man uses all the bells and whistles … while it is easy enough for me to do my weekly emails. Love it! I came from Hubspot (extremely costly and difficult) and would never go back.
With ActiveCampaign, you will be able to go beyond email marketing.
You’ll have the ability to deliver customized follow up for your consumers depending upon which products they’ve seen and purchased. These targeted campaigns will increase your conversion rate, boost sales, and reinforce your relationship with clients.
You can utilize this customer insight to tailor the material of your email campaigns so that you are sending out offers for products they’re interested in. If you’re having a sale on a particular item, you can send the project to individuals who have purchased that classification of product in the past.
You could send out a commitment benefit to your most valuable clients. Our users report a time to favorable ROI that is less than half our rivals. I love how easy it is to utilize. They actually make the use with common manner ins which any marketer would need. For instance, the contacts, list, tags are all arranged …
I also like how fantastic their Automation function is. You can tailor emails specifically to tags or lists that you have for each contact, so the personalization that you can have towards your contacts is remarkable.
With ActiveCampaign, I’ve found it really easy to integrate with Shopify. With simply a couple clicks you’re integrated. It’s always working in the background, gathering data from Shopify.
ActiveCampaign vs GetResponse
Main Differences Between ActiveCampaign vs GetResponse are:
- GetResponse permits you to develop landing pages, whereas ActiveCampaign does not provide this feature.
- GetResponse has a built-in webinar function, whereas with ActiveCampaign you would need to use a third-party combination for this.
- GetResponse just allows you to contact your customers by email, whereas ActiveCampaign permits you to call your subscribers by SMS and website messaging
- GetResponse allows you to sell products and take payments through it’s landing pages, whereas this is not possible with ActiveCampaign
ActiveCampaign vs Aweber
The main concern in this comparison is the prices.
Keep in mind that neither ActiveCampaign nor AWeber offer complimentary strategies. The entry tier for ActiveCampaign is the $15 a month offer, which lets you handle 500 subscribers and 3 users. AWeber’s deal for the exact same quantity of customer is two times as expensive at $19 a month.
After that, Active Campaign’s prices soar considerably. You can increase to 5000 customers for $69 a month vs $49 for AWeber. Then it’s 10,000 for $111 a month with ActiveCampaign and $69 a month with AWeber.
In summary, factors for selecting AWeber over ActiveCampaign are scarce. These include phone assistance, and cool registration forms that incorporate audio files or videos.
But really AWeber is a tough company to advise. Their prices resemble the competitors (or more pricey) and they are seriously doing not have in features. ActiveCampaign provides among the very best options in terms of automations and reporting, which can make them a very advanced service for your email marketing.
Finally, it’s worth bearing in mind that other factors could guide you towards various suppliers. For example, if you desire a less expensive or complimentary service with excellent functions, MailerLite comes highly advised, and GetResponse is our top choice for reporting and ecommerce tracking.
Winner: AWeber’s entry plan is twice as costly as ActiveCampaign’s. Going up to other tiers, ActiveCampaign’s prices are not low. However they appear fair as they provide more than other newsletter services. AWeber on the other hand has great deals of more affordable competitors. You get what you pay for, after all, so let’s call it a draw.
ActiveCampaign vs ClickFunnels
Discussing ActiveCampaign vs ClickFunnels, ClickFunnels is actually is a type of funnel builder that enables you to develop sales funnels or landing pages to increase sales and profit.
Essentially, it is like a website builder to assist web designer construct their company sites. In addition, you can also select some design templates available. So, we can state that ActiveCampaign is not the like ClickFunnels.
In this case, ClickFunnels is a funnel builder or web structure platform while ActiveCampaign is a type of marketing automation tool. Discussing the marketing automation tool, ClickFunnels in fact has Actionetics.
The Actionetics is an integrated marketing automation tool that you can use for email marketing or CRM campaign. Though ClickFunnels has Actionetics, you can still integrate ClickFunnels with other marketing automation tools.