? Read on to learn…
Why I Made the Switch from ClickFunnels to ActiveCampaign (and you must too).
If you are reading this, chances are you are considering getting your email marketing automated – or you have actually been looking for some ActiveCampaign reviews. You are in the right place now.
In this ActiveCampaign review, I am going to reveal the reasons why I made the switch from ClickFunnels to ActiveCampaign lately.
You are going to learn the unique advantages of using ActiveCampaign compared to other ActiveCampaign alternatives for your email marketing and autoresponder needs.
You will discover the pros and cons, prices, functions and information of ActiveCampaign.
After going through this, you’re going to discover …
- What exactly is ActiveCampaign?
- Does ActiveCampaign have all the performance I need for my email marketing projects?
- What’s ActiveCampaign pricing like?
- How does it compare with other leading email marketing solutions, like Aweber, Clickfunnels and Getresponse?
- What are the top features and advantages of ActiveCampaign?
- Is ActiveCampaign easy to use?
- ActiveCampaign Vs Clickfunnels
- ActiveCampaign Vs Getresponse
- ActiveCampaign Vs Aweber
- ActiveCampaign Vs ConvertKit
Read on to learn the answers to these concerns, followed by objective contrast between ActiveCampaign with Aweber, Getresponse and ClickFunnels.
Eventually it’s going to answer for you – Is it right for your business?
Let’s begin with a standard introduction of the item.
What is ActiveCampaign?
ActiveCampaign uses practically everything you require within a newsletter marketing tool, plus their advanced automations are tough to beat.
ActiveCampaign besides being a sophisticated newslettermarketing tool , it is also an e-mail marketing, marketing automation, and CRM service.
- Sync all consumer information to ActiveCampaign.
- Consumer’s order information are added on their profile consisting of order overall, items, and shipping details.
- Sync all historic order information and all future orders will be synced in real-time as they occur.
- Each consumer’s life time value is instantly calculated for you.
In short, With ActiveCampaign, you’ll be able to go beyond e-mail marketing.
How is ActiveCampaign pricing plan?
Free Trial: 14 days. (Click here To Start Your Free Trial)
Upfront Fee: Free.
Repeating Fee: $ 15.00/ mo
ActiveCampaign offers practically whatever you require within a newsletter marketing tool, plus their innovative automations are tough to beat.
The entry-level strategy starts at $15 each month (for up to 500 subscribers, paid regular monthly), or, if you wish to access pro features such as the in-built CRM and lead scoring, the Plus strategy begins at $70 per month.
Considering the value and automation that it offers, I would think about the rates to be in the budget-friendly variety.
Simply put, it’s like the the Caviar of Email Marketing however without the absurd price tag!
ActiveCampaign Feature Review 1: Easily Become An Email Marketing Automation Wizard …
The thing I like about ActiveCampaign is its ease of use. You can have your campaign set up in minutes even if you have actually never ever used the software application previously, and aren’t tech-savvy. It actually turns anyone into an e-mail automation wizard.
Kinds of e-mails you can send with ActiveCampaign:.
- Broadcast emails. – Often you require to speak to everybody at once. Send one-time email projects to anybody on your list.
- Set off emails. – Trigger e-mails based upon purchase. Or site visits. Or engagement. Instantly send e-mails when your contacts are most interested.
- Targeted e-mails. – Make certain the ideal message gets to the best person. Group your audience into sectors based upon almost any factor.
- Email autoresponders. – Get in touch right away. Send welcome emails, begin a welcome series, or deliver lead magnets instantly.
- Email funnels. – Offer more with e-mail. Establish e-mail automation that turns your contacts from interested result in paying clients.
- Arranged emails. –Set up e-mails for a particular date and time. Perfect for events, holidays, birthdays, and sales teams.
Couple of exceptional functions of ActiveCampaign that impress me:
ActiveCampaign Feature Review 2: Conditional content.
The ability to send precisely what your contacts want to see is so essential and greatly stressed in ActiveCampaign.
Studies have actually revealed that segmentation and dynamic content boost conversion by at leasy 250%. And ActiveCampaign makes it so simple to customize your message and send out targeted e-mails to exactly the best contact.
When you send out precisely what your contacts wish to see, your emails feel individual. And more people engage with your e-mails.
Have you ever got emails that appear unusually or are difficult to read on a mobile? Well, this will never take place when you use ActiveCampaign because it automatically makes e-mails look as great on mobile as they do on desktop.
You can add tags, get notifications, and develop offers, the 2nd an e-mail link is clicked. With this helpful feature you can personalize your material and e-mails so much better to get the conversion and sales that you desire.
ActiveCampaign Feature Review 3: Site tracking.
I utilized to need another link tracking software to do this however since I changed to ActiveCampaign, I do not require my link tracking software anymore.
ActiveCampaign will link your e-mail marketing to your contact’s habits on your site. And it’s not simply some basic link tracking, it reveals you truly effective data.
Website tracking pulls information in, so you can track every step of your customer’s journey and make certain no one fails the cracks. And it’s not hard to set it up – it’s merely a wordpress plugin that you’ve to install and it will establish website tracking immediately.
So, for instance, a customer clicks through your link in your email and arrives at your website. He then clicks on the ‘order’ button however never ever continue to finish the order.
You can just have ActiveCampaign trigger an automated email follow up to be sent off to this customer concerning the item that he’s interested in.
All these are done behind the scene and you do not have to do any finger lifting at all.
In short, site tracking allows you see what products, services, and information your contacts are most thinking about. Once you understand that, you can follow up to convert more clients.
ActiveCampaign Feature Review 4: Tags and segmentation.
When we discuss segmentation, it seems like a big word. An easier method to comprehend is utilizing the word ‘tag’.
It’s some sort like the capability to connect a sticky note or tag to your contacts. After you add a tag, it never falls off– and you can target that specific contact permanently.
Tags let you group, sort, send, and automate your contacts and email material.
With tags, you can personalize your email material so that when you send out one email– you can send it with different, conditional content.
You can utilize tags to switch out sections of text or images so that each contact sees exactly what they’re interested in.
When contacts visit your website or click links in your emails, they reveal you what they are interested in. You can instantly add a tag whenever your contact takes an action– and after that send them content based on their interests.
Example of segmentation you can do …
- Visits to your site
- Contact with your sales group
- Information in custom fields
- Job function.
- Company type.
- Individual interests.
- Test outcomes.
- Individuals who open your emails.
- People who click in your emails.
- Date subscribed.
- Geographical area.
- Customer life time worth.
- Products purchased.
- Time given that last purchase.
In short, with tags or division with ActiveCampaign, you send people precisely what they wish to see. (so they remain longer with you and are more inclined to purchase from you!).
ActiveCampaign Feature Review 5: Awesome marketing automation.
I enjoy how ActiveCampaign puts it – It’s like getting an extra worker without requiring an additional desk.
It’s real. Automation handles what no one else has time for. It maximizes your time so that you can spend your time on other profit-generating tasks.
ActiveCampaign features a builit in drag-and-drop automation builder that allows you set up automatic workflows in minutes.
After initial setup and procedure, learning and introducing the system, through very quick, quality, and in-depth support, I discover that I no longer can live without ActiveCampaign.
It makes automating your email messages so easy that I regretted not jumping over to ActiveCampaign previously.
I understand the pain of handling tough to comprehend automation ‘workflow’. I got that disappointment with other e-mail marketing services.
With ActiveCampaign, if you ever aren’t sure what to do, pre-built workflows, training guides, videos, and live one-on-one assistance are here for you. And if you require a place to begin, they use excellent pre-made engagement automations that take less than 5 minutes to set up.
I’m now sticking with ActiveCampaign.
ActiveCampaign Feature Review 6: Gmail extension for Chrome for CRM.
Well, this is a distinct feature that I don’t see in other email marketing app. Basically it connects ActiveCampaign to your Gmail account so that you can handle all of your sales communications without leaving your e-mail account.
It allows you to see precisely when people open your e-mails.
Have you ever questioned have your contacts opened your e-mails? The number of times? You can do deep tracking with your emails to understand when (and how many times) your contacts communicate– in addition to view them in ActiveCampaign.
Furthermore, you can see your CRM info from your Gmail inbox. This allows you to get full contact records and notes to manage details without trouble – all in one mailbox.
A really thoughtful function from ActiveCampaign I would say. Give it a try here.
ActiveCampaign Feature Review 7: Lead scoring.
This is something that is hardly seen in other ActiveCampaign alternative.
However initially, what is a lead rating?
To put it simply, it is a number that goes up or down based upon how contacts communicate with your service.
For example, do they visit your website? Open an e-mail? Submit a form? Add to their lead rating, so you can see how engaged each of your contact is at a glance.
Some people are practically all set to purchase from you, and these are extremely certified leads. However do you understand how to recognize them?
Without this lead scoring tool, it would imply trying to find a needle in the huge ocean so to speak.
Even more so as some are in risk of not becoming customers. You will wish to offer them something else that is more relavant to keep them interested in your deals or items.
With lead scoring I was able to automatically track engagement and know who to follow up with.
Inside the dashboard, it is indeed extremely easy to set them up so that it instantly triggers e-mail alerts and appoint jobs based upon lead rating changes, so I can always follow up with the offers most likely to close.
This is one of the functions that you will utilize most as it is so flexible. You can adjust a rating based on anything.
For instance, do you care about email opens, or kind submissions? Website sees, or e-mail replies?
You can change lead scores based on nearly any action, so you can pick the lead scoring rules that make sense for your business.
When a contact hits a specific rating, it will start an automation. So, behind the scene, without you doing any work, it will instantly send your most engaged contacts the details they need, then make a deal that’s a no-brainer.
You can literally establish ratings for whatever you provide. It does not matter if you offer several items or different services. You can set up several lead scores, so that you can track interest for each of your offerings separately.
This is one of the features that I wished I understood earlier! Click here now to experience this!
ActiveCampaign Feature Review 8: SMS drip marketing project.
I nearly didn’t want to share this since this is most likely among the very best concealed of ActiveCampaign.
The greatest by far advantage to ActiveCampaign is the capability to send a text message, either a one off suggestion other to the group, or as part of the tactical drip marketing campaign.
You do not need to pay separately for this. It is all inclusive in your ActiveCampaign control panel. This works since individuals are on the mobile more frequently nowadays and having a text system in place makes you stick out.
ActiveCampaign Feature Review 9: Site messaging.
This is basically email marketing on steroids. When people visit your website from your email, site messages help you follow up at the exact moment your audience is most engaged. These are Perfectly timed.
Messages on your website that are activated utilizing automations.
I see Site messages as a brand-new channel. Which means I can make deals that are difficult to make in your other marketing.
For instance, I frequently use it to certify my leads and add a human touch.
A site message with a call to action can assist qualify leads and it feels warm to be able to message each contact individually. (all done instantly behind the scene).
I also utilize it to offer visitors a strong call to action at the moment that they are most engaged inquiring to purchase.
I discover that they work hand in hand with your email messages due to the fact that they are so eye catching and customized.
The messages are surprisingly extremely customizable – colors, icons, layouts, and imagery that fit with your site or brand name. And target messages to private contacts based upon the data you’ve gathered.
I can never live without this function after switching to ActiveCampaign from my previous email marketing CRM.
Conclusion after changing to ActiveCampaign from ClickFunnels…
Active Campaign was recommended to me by my marketing counterpart.
It works perfectly for all of our needs 98% of the time. We have only encounter a few snags occasionally when a part of a system stops operating.
The ONLY grievance that I have is we aren’t alerted if something “breaks” in among our automations. Whatever else works just super.
My marketing man uses all the bells and whistles … while it is easy enough for me to do my weekly emails. Love it! I came from Hubspot (extremely expensive and challenging) and would never ever go back.
With ActiveCampaign, you will have the ability to exceed e-mail marketing.
You’ll have the ability to provide personalized follow up for your clients depending upon which products they’ve viewed and bought. These targeted projects will increase your conversion rate, boost sales, and strengthen your relationship with clients.
You can use this consumer insight to tailor the content of your e-mail campaigns so that you are sending deals for products they’re interested in. If you’re having a sale on a specific product, you can send the campaign to individuals who have actually purchased that classification of product in the past.
You might send a commitment reward to your most important consumers. Our users report a time to positive ROI that is less than half our competitors. I love how simple it is to use. They actually make the usability with common manner ins which any online marketer would require. For instance, the contacts, list, tags are all organized …
I also like how fantastic their Automation feature is. You can tailor emails particularly to tags or lists that you have for each contact, so the personalization that you can have towards your contacts is fantastic.
With ActiveCampaign, I’ve discovered it very easy to integrate with Shopify. With simply a couple clicks you’re integrated. It’s always operating in the background, collecting data from Shopify.
ActiveCampaign vs GetResponse
Main Differences Between ActiveCampaign vs GetResponse are:
- GetResponse enables you to develop landing pages, whereas ActiveCampaign does not provide this feature.
- GetResponse has an integrated webinar function, whereas with ActiveCampaign you would need to utilize a third-party integration for this.
- GetResponse only allows you to call your subscribers by e-mail, whereas ActiveCampaign allows you to call your subscribers by SMS and site messaging
- GetResponse enables you to offer items and take payments through it’s landing pages, whereas this is not possible with ActiveCampaign
ActiveCampaign vs Aweber
The main problem in this contrast is the pricing.
Keep in mind that neither ActiveCampaign nor AWeber offer free plans. The entry tier for ActiveCampaign is the $15 a month deal, which lets you manage 500 subscribers and 3 users. AWeber’s offer for the exact same amount of subscriber is twice as expensive at $19 a month.
After that, Active Campaign’s prices shoot up considerably. You can go up to 5000 customers for $69 a month vs $49 for AWeber. Then it’s 10,000 for $111 a month with ActiveCampaign and $69 a month with AWeber.
In summary, factors for choosing AWeber over ActiveCampaign are few and far between. These include phone support, and funky registration types that incorporate audio files or videos.
But truly AWeber is a tough business to advise. Their prices resemble the competitors (or more expensive) and they are seriously lacking in features. ActiveCampaign offers among the best services in regards to automations and reporting, which can make them a really advanced service for your e-mail marketing.
Lastly, it’s worth keeping in mind that other factors could steer you towards various providers. For example, if you want a less expensive or totally free solution with good functions, MailerLite comes highly recommended, and GetResponse is our top pick for reporting and ecommerce tracking.
Winner: AWeber’s entry strategy is twice as expensive as ActiveCampaign’s. Moving up to other tiers, ActiveCampaign’s costs are not low. But they seem reasonable as they offer more than other newsletter services. AWeber on the other hand has great deals of more affordable competitors. You get what you spend for, after all, so let’s call it a draw.
ActiveCampaign vs ClickFunnels
Speaking about ActiveCampaign vs ClickFunnels, ClickFunnels is in fact is a sort of funnel home builder that enables you to develop sales funnels or landing pages to increase sales and profit.
Generally, it resembles a website home builder to help web developer construct their organisation sites. In addition, you can also select some design templates readily available. So, we can say that ActiveCampaign is not the same as ClickFunnels.
In this case, ClickFunnels is a funnel contractor or web structure platform while ActiveCampaign is a sort of marketing automation tool. Speaking about the marketing automation tool, ClickFunnels in fact has Actionetics.
The Actionetics is an integrated marketing automation tool that you can utilize for email marketing or CRM campaign. Though ClickFunnels has Actionetics, you can still incorporate ClickFunnels with other marketing automation tools.