? Read on to learn…
Why I Made the Switch from ClickFunnels to ActiveCampaign (and you ought to too).
If you are reading this, chances are you are thinking about getting your email marketing automated – or you have actually been looking for some ActiveCampaign evaluations. You are in the best place now.
In this ActiveCampaign review, I am going to reveal the reasons that I made the switch from ClickFunnels to ActiveCampaign finally.
You are going to find out the distinct benefits of using ActiveCampaign compared to other ActiveCampaign alternatives for your e-mail marketing and autoresponder needs.
You will learn the benefits and drawbacks, rates, features and details of ActiveCampaign.
After reading through this, you’re going to learn about …
- What exactly is ActiveCampaign?
- Does ActiveCampaign have all the performance I require for my e-mail marketing campaigns?
- What’s ActiveCampaign prices like?
- How does it compare to other leading email marketing options, like Aweber, Clickfunnels and Getresponse?
- What are the top functions and advantages of ActiveCampaign?
- Is ActiveCampaign easy to use?
- ActiveCampaign Vs Clickfunnels
- ActiveCampaign Vs Getresponse
- ActiveCampaign Vs Aweber
- ActiveCampaign Vs ConvertKit
Read on to discover the answers to these concerns, followed by impartial contrast in between ActiveCampaign with Aweber, Getresponse and ClickFunnels.
Ultimately it’s going to answer for you – Is it right for your organisation?
Let’s start with a standard introduction of the item.
What is ActiveCampaign?
ActiveCampaign offers practically everything you need within a newsletter marketing tool, plus their sophisticated automations are difficult to beat.
ActiveCampaign besides being a sophisticated emailmarketing app , it is also an e-mail marketing, marketing automation, and CRM service.
- Sync all client details to ActiveCampaign.
- Client’s order details are added on their profile consisting of order total, items, and delivering info.
- Sync all historic order info and all future orders will be synced in real-time as they take place.
- Each consumer’s lifetime worth is immediately computed for you.
In short, With ActiveCampaign, you’ll be able to go beyond email marketing.
How is ActiveCampaign pricing plan?
Free Trial: 14 days. (Click here To Start Your Free Trial)
Upfront Fee: Free.
Repeating Fee: $ 15.00/ mo
ActiveCampaign gives practically whatever you require within a newsletter marketing tool, plus their sophisticated automations are difficult to beat.
The entry-level strategy starts at $15 monthly (for approximately 500 customers, paid month-to-month), or, if you want to gain access to pro functions such as the in-built CRM and lead scoring, the Plus strategy begins at $70 each month.
Thinking about the worth and automation that it offers, I would consider the rates to be in the economical variety.
Simply put, it’s like the the Caviar of Email Marketing however without the ludicrous price tag!
ActiveCampaign Feature Review 1: Easily Become An Email Marketing Automation Wizard …
The thing I like about ActiveCampaign is its ease of use. You can have your project established in minutes even if you have never ever used the software application in the past, and aren’t tech-savvy. It literally turns anyone into an email automation wizard.
Types of emails you can send out with ActiveCampaign:.
- Broadcast emails. – Sometimes you need to talk to everybody at once. Send one-time email projects to anybody on your list.
- Triggered emails. – Trigger e-mails based upon purchase. Or website check outs. Or engagement. Instantly send out e-mails when your contacts are most interested.
- Targeted emails. – Make sure the right message gets to the best individual. Group your audience into sections based on almost any aspect.
- Email autoresponders. – Get in touch right away. Send welcome e-mails, start a welcome series, or deliver lead magnets instantly.
- Email funnels. – Offer more with e-mail. Establish e-mail automation that turns your contacts from interested leads to paying customers.
- Arranged e-mails. –Set up emails for a specific date and time. Perfect for occasions, holidays, birthdays, and sales teams.
Couple of impressive functions of ActiveCampaign that impress me:
ActiveCampaign Feature Review 2: Conditional material.
The ability to send out exactly what your contacts want to see is so crucial and heavily emphasized in ActiveCampaign.
Research studies have shown that segmentation and vibrant content increase conversion by at leasy 250%. And ActiveCampaign makes it so simple to customize your message and send out targeted e-mails to exactly the right contact.
When you send out exactly what your contacts want to see, your e-mails feel personal. And more individuals engage with your emails.
Have you ever got emails that appear strangely or are difficult to read on a mobile? Well, this will never take place when you use ActiveCampaign since it instantly makes emails look as good on mobile as they do on desktop.
You can add tags, get alerts, and develop deals, the 2nd an e-mail link is clicked. With this handy feature you can tailor your material and e-mails a lot better to get the conversion and sales that you desire.
ActiveCampaign Feature Review 3: Site tracking.
I used to require another link tracking software to do this however ever since I switched to ActiveCampaign, I don’t need my link tracking software any longer.
ActiveCampaign will connect your e-mail marketing to your contact’s behavior on your site. And it’s not just some simple link tracking, it shows you really powerful information.
Website tracking pulls data in, so you can track every action of your customer’s journey and make sure nobody fails the fractures. And it’s not difficult to set it up – it’s just a wordpress plugin that you’ve to set up and it will establish site tracking instantly.
So, for example, a customer clicks through your link in your email and comes to your site. He then clicks on the ‘order’ button however never ever continue to finish the order.
You can simply have ActiveCampaign set off an automated email follow up to be sent off to this subscriber regarding the item that he’s interested in.
All these are done behind the scene and you don’t have to do any finger lifting at all.
In short, site tracking allows you see what items, services, and information your contacts are most thinking about. As soon as you understand that, you can follow up to convert more consumers.
ActiveCampaign Feature Review 4: Tags and segmentation.
When we speak about segmentation, it sounds like a huge word. A simpler way to comprehend is utilizing the word ‘tag’.
It’s some sort like the capability to attach a sticky note or tag to your contacts. After you include a tag, it never ever falls off– and you can target that specific contact forever.
Tags let you group, sort, send out, and automate your contacts and e-mail material.
With tags, you can customize your email content so that when you send one e-mail– you can send it with various, conditional material.
You can use tags to swap out sections of text or images so that each contact sees exactly what they’re interested in.
When contacts visit your website or click links in your emails, they reveal you what they are interested in. You can instantly add a tag at any time your contact takes an action– and after that send them content based upon their interests.
Example of division you can do …
- Visits to your website
- Contact with your sales group
- Details in custom fields
- Task function.
- Company type.
- Individual interests.
- Test results.
- Individuals who open your e-mails.
- Individuals who click in your emails.
- Date subscribed.
- Geographic location.
- Consumer life time worth.
- Products acquired.
- Time given that last purchase.
In other words, with tags or division with ActiveCampaign, you send out individuals exactly what they want to see. (so they remain longer with you and are more likely to buy from you!).
ActiveCampaign Feature Review 5: Awesome marketing automation.
I love how ActiveCampaign puts it – It’s like getting an extra employee without needing an extra desk.
It’s real. Automation manages what no one else has time for. It maximizes your time so that you can spend your time on other profit-generating jobs.
ActiveCampaign includes a builit in drag-and-drop automation builder that permits you establish automatic workflows in minutes.
After preliminary setup and procedure, learning and presenting the system, through exceptionally quick, quality, and detailed support, I discover that I no longer can live without ActiveCampaign.
It makes automating your e-mail messages so simple that I was sorry for not jumping over to ActiveCampaign previously.
I understand the pain of dealing with challenging to understand automation ‘workflow’. I got that disappointment with other email marketing services.
With ActiveCampaign, if you ever aren’t sure what to do, pre-built workflows, training guides, videos, and live one-on-one support are here for you. And if you need a place to begin, they provide excellent pre-made engagement automations that take less than 5 minutes to set up.
I’m now sticking with ActiveCampaign.
ActiveCampaign Feature Review 6: Gmail extension for Chrome for CRM.
Well, this is an unique feature that I do not see in other email marketing app. Basically it links ActiveCampaign to your Gmail account so that you can handle all of your sales interactions without leaving your email account.
It enables you to see exactly when individuals open your emails.
Have you ever wondered have your contacts opened your emails? The number of times? You can do deep tracking with your e-mails to understand when (and how many times) your contacts interact– as well as view them in ActiveCampaign.
Furthermore, you can see your CRM details from your Gmail inbox. This enables you to get full contact records and notes to manage details without hassle – all in one mailbox.
A very thoughtful feature from ActiveCampaign I would state. Give it a try here.
ActiveCampaign Feature Review 7: Lead scoring.
This is something that is barely seen in other ActiveCampaign alternative.
However first, what is a lead rating?
To put it simply, it is a number that goes up or down based upon how contacts communicate with your company.
For instance, do they visit your website? Open an email? Submit a form? Add to their lead rating, so you can see how engaged each of your contact is at a glance.
Some individuals are nearly prepared to purchase from you, and these are highly qualified leads. However do you understand how to identify them?
Without this lead scoring tool, it would indicate trying to find a needle in the huge ocean so to speak.
A lot more so as some are in threat of not becoming clients. You will want to offer them something else that is more relavant to keep them interested in your deals or items.
With lead scoring I was able to automatically track engagement and know who to follow up with.
Inside the control panel, it is indeed very easy to set them up so that it instantly sets off e-mail notifications and designate tasks based upon lead score changes, so I can always follow up with the deals more than likely to close.
This is one of the functions that you will utilize most as it is so flexible. You can change a score based upon anything.
For example, do you appreciate email opens, or kind submissions? Website visits, or e-mail replies?
You can adjust lead ratings based upon practically any action, so you can select the lead scoring rules that make good sense for your service.
When a contact strikes a specific rating, it will begin an automation. So, behind the scene, without you doing any work, it will automatically send your most engaged contacts the information they need, then make a deal that’s a no-brainer.
You can literally set up ratings for everything you offer. It does not matter if you offer numerous items or various services. You can set up several lead scores, so that you can track interest for each of your offerings separately.
This is among the features that I wished I knew earlier! Click on this link now to experience this!
ActiveCampaign Feature Review 8: SMS drip marketing project.
I almost didn’t wish to share this since this is probably among the very best concealed of ActiveCampaign.
The most significant without a doubt advantage to ActiveCampaign is the capability to send out a text, either a one off tip other to the group, or as part of the strategic drip marketing campaign.
You do not need to pay separately for this. It is all inclusive in your ActiveCampaign dashboard. This is useful due to the fact that people are on the mobile more frequently nowadays and having a text message system in place makes you stand out.
ActiveCampaign Feature Review 9: Site messaging.
This is essentially email marketing on steroids. When people visit your site from your email, website messages assist you follow up at the precise minute your audience is most engaged. These are Perfectly timed.
Messages on your website that are triggered using automations.
I see Site messages as a new channel. Which means I can make deals that are tough to make in your other marketing.
For instance, I often use it to qualify my leads and add a human touch.
A website message with a call to action can help certify leads and it feels warm to be able to message each contact separately. (all done automatically behind the scene).
I also use it to offer visitors a strong call to action at the moment that they are most engaged asking to purchase.
I discover that they work hand in hand with your e-mail messages because they are so eye capturing and individualized.
The messages are remarkably extremely customizable – colors, icons, layouts, and imagery that fit with your website or brand. And target messages to individual contacts based on the data you’ve collected.
I can never ever live without this feature after changing to ActiveCampaign from my previous e-mail marketing CRM.
Conclusion after changing to ActiveCampaign from ClickFunnels…
Active Campaign was recommended to me by my marketing counterpart.
It works perfectly for all of our needs 98% of the time. We have just face a few snags occasionally when a part of a system stops functioning.
The ONLY grievance that I have is we aren’t notified if something “breaks” in among our automations. Everything else works simply extremely.
My marketing person utilizes all the bells and whistles … while it is simple enough for me to do my weekly e-mails. Love it! I originated from Hubspot (extremely costly and challenging) and would never go back.
With ActiveCampaign, you will be able to go beyond email marketing.
You’ll be able to deliver tailored follow up for your customers depending upon which items they’ve viewed and acquired. These targeted projects will increase your conversion rate, increase sales, and enhance your relationship with customers.
You can use this consumer insight to personalize the material of your email projects so that you are sending offers for products they’re interested in. If you’re having a sale on a certain product, you can send out the campaign to people who have actually bought that category of product in the past.
You could send a loyalty reward to your most valuable consumers. Our users report a time to positive ROI that is less than half our rivals. I like how simple it is to utilize. They truly make the usability with typical ways that any online marketer would need. For example, the contacts, list, tags are all organized …
I also enjoy how fantastic their Automation function is. You can customize e-mails particularly to tags or lists that you have for each contact, so the customization that you can have towards your contacts is incredible.
With ActiveCampaign, I’ve found it really simple to integrate with Shopify. With simply a couple clicks you’re integrated. It’s always working in the background, collecting information from Shopify.
ActiveCampaign vs GetResponse
Main Differences Between ActiveCampaign vs GetResponse are:
- GetResponse permits you to build landing pages, whereas ActiveCampaign does not offer this feature.
- GetResponse has a built-in webinar function, whereas with ActiveCampaign you would need to utilize a third-party combination for this.
- GetResponse only permits you to call your subscribers by e-mail, whereas ActiveCampaign permits you to call your customers by SMS and site messaging
- GetResponse allows you to offer items and take payments through it’s landing pages, whereas this is not possible with ActiveCampaign
ActiveCampaign vs Aweber
The main issue in this comparison is the rates.
Keep in mind that neither ActiveCampaign nor AWeber provide complimentary strategies. The entry tier for ActiveCampaign is the $15 a month offer, which lets you manage 500 subscribers and 3 users. AWeber’s deal for the same quantity of customer is two times as pricey at $19 a month.
After that, Active Campaign’s prices soar considerably. You can increase to 5000 customers for $69 a month vs $49 for AWeber. Then it’s 10,000 for $111 a month with ActiveCampaign and $69 a month with AWeber.
In summary, reasons for selecting AWeber over ActiveCampaign are scarce. These include phone assistance, and funky registration forms that incorporate audio files or videos.
However really AWeber is a hard business to recommend. Their costs resemble the competitors (or more pricey) and they are seriously lacking in functions. ActiveCampaign uses among the very best solutions in terms of automations and reporting, which can make them a really sophisticated service for your email marketing.
Lastly, it’s worth remembering that other factors might guide you towards various suppliers. For instance, if you want a less expensive or complimentary service with good functions, MailerLite comes highly suggested, and GetResponse is our top pick for reporting and ecommerce tracking.
Winner: AWeber’s entry plan is twice as pricey as ActiveCampaign’s. Going up to other tiers, ActiveCampaign’s rates are not low. But they seem fair as they use more than other newsletter services. AWeber on the other hand has great deals of cheaper competitors. You get what you pay for, after all, so let’s call it a draw.
ActiveCampaign vs ClickFunnels
Discussing ActiveCampaign vs ClickFunnels, ClickFunnels is really is a kind of funnel home builder that permits you to construct sales funnels or landing pages to increase sales and profit.
Basically, it is like a site builder to assist web designer develop their company sites. In addition, you can likewise choose some design templates available. So, we can say that ActiveCampaign is not the like ClickFunnels.
In this case, ClickFunnels is a funnel contractor or web structure platform while ActiveCampaign is a sort of marketing automation tool. Speaking about the marketing automation tool, ClickFunnels really has Actionetics.
The Actionetics is a built-in marketing automation tool that you can utilize for e-mail marketing or CRM campaign. Though ClickFunnels has Actionetics, you can still integrate ClickFunnels with other marketing automation tools.