? Continue reading to find out…
Why I Made the Change from ClickFunnels to ActiveCampaign (and you ought to too).
If you are reading this, chances are you are thinking about getting your email marketing automated – or you have actually been looking for some ActiveCampaign evaluations. You are in the right place now.
In this ActiveCampaign review, I am going to reveal the reasons why I made the switch from ClickFunnels to ActiveCampaign finally.
You are going to discover the unique benefits of using ActiveCampaign compared to other ActiveCampaign alternatives for your e-mail marketing and autoresponder needs.
You will discover the benefits and drawbacks, rates, features and information of ActiveCampaign.
After going through this, you’re going to find out …
- What exactly is ActiveCampaign?
- Does ActiveCampaign have all the performance I require for my e-mail marketing campaigns?
- What’s ActiveCampaign pricing like?
- How does it compare to other leading email marketing options, like Aweber, Clickfunnels and Getresponse?
- What are the top features and benefits of ActiveCampaign?
- Is ActiveCampaign easy to use?
- ActiveCampaign Vs Clickfunnels
- ActiveCampaign Vs Getresponse
- ActiveCampaign Vs Aweber
- ActiveCampaign Vs ConvertKit
Read on to learn the answers to these concerns, followed by objective comparison between ActiveCampaign with Aweber, Getresponse and ClickFunnels.
Eventually it’s going to answer for you – Is it right for your company?
Let’s start with a fundamental summary of the item.
What is ActiveCampaign?
ActiveCampaign offers practically whatever you require within a newsletter marketing tool, plus their advanced automations are hard to beat.
ActiveCampaign besides being a sophisticated newslettermarketing solution , it is also an e-mail marketing, marketing automation, and CRM solution.
- Sync all consumer info to ActiveCampaign.
- Customer’s order information are added on their profile including order total, products, and delivering details.
- Sync all historic order details and all future orders will be synced in real-time as they take place.
- Each consumer’s lifetime value is immediately computed for you.
Simply put, With ActiveCampaign, you’ll have the ability to surpass email marketing.
How is ActiveCampaign prices plan?
Free Trial: 14 days. (Click here To Start Your Free Trial)
Upfront Fee: Free.
Recurring Fee: $ 15.00/ mo
ActiveCampaign offers nearly everything you require within a newsletter marketing tool, plus their advanced automations are hard to beat.
The entry-level plan starts at $15 per month (for up to 500 customers, paid regular monthly), or, if you want to access professional features such as the in-built CRM and lead scoring, the Plus strategy begins at $70 monthly.
Thinking about the value and automation that it provides, I would consider the prices to be in the cost effective variety.
In short, it’s like the the Caviar of Email Marketing but without the outrageous price tag!
ActiveCampaign Feature Review 1: Easily Become An Email Marketing Automation Wizard …
The thing I like about ActiveCampaign is its ease of use. You can have your campaign established in minutes even if you have actually never used the software in the past, and aren’t tech-savvy. It actually turns anybody into an e-mail automation wizard.
Kinds of e-mails you can send out with ActiveCampaign:.
- Broadcast emails. – Often you need to talk with everybody simultaneously. Send one-time email campaigns to anybody on your list.
- Triggered emails. – Trigger emails based upon purchase. Or website check outs. Or engagement. Immediately send out emails when your contacts are most interested.
- Targeted e-mails. – Make sure the best message gets to the right person. Group your audience into sections based on practically any element.
- Email autoresponders. – Get in touch right now. Send out welcome emails, start a welcome series, or deliver lead magnets immediately.
- Email funnels. – Sell more with email. Set up email automation that turns your contacts from interested leads to paying clients.
- Arranged emails. –Arrange e-mails for a specific date and time. Perfect for events, holidays, birthdays, and sales teams.
Few exceptional features of ActiveCampaign that impress me:
ActiveCampaign Feature Review 2: Conditional content.
The ability to send out precisely what your contacts wish to see is so crucial and heavily stressed in ActiveCampaign.
Research studies have revealed that segmentation and dynamic content boost conversion by at leasy 250%. And ActiveCampaign makes it so simple to customize your message and send out targeted emails to exactly the ideal contact.
When you send exactly what your contacts wish to see, your emails feel individual. And more individuals engage with your e-mails.
Have you ever received emails that appear strangely or are difficult to read on a mobile? Well, this will never ever take place when you utilize ActiveCampaign since it automatically makes emails look as excellent on mobile as they do on desktop.
You can add tags, get notifications, and develop offers, the second an email link is clicked. With this convenient feature you can tailor your content and emails a lot better to get the conversion and sales that you desire.
ActiveCampaign Feature Review 3: Site tracking.
I used to need another link tracking software application to do this but since I changed to ActiveCampaign, I do not require my link tracking software application anymore.
ActiveCampaign will connect your email marketing to your contact’s habits on your site. And it’s not simply some basic link tracking, it shows you truly powerful information.
Website tracking pulls information in, so you can track every action of your customer’s journey and make sure nobody fails the fractures. And it’s not hard to set it up – it’s just a wordpress plugin that you’ve to set up and it will set up site tracking immediately.
So, for instance, a customer clicks through your link in your email and reaches your site. He then clicks the ‘order’ button but never ever proceed to complete the order.
You can merely have ActiveCampaign set off an automatic email follow up to be sent to this customer concerning the item that he’s interested in.
All these are done behind the scene and you do not have to do any finger lifting at all.
In other words, site tracking enables you see what products, services, and details your contacts are most thinking about. Once you know that, you can follow up to transform more clients.
ActiveCampaign Feature Review 4: Tags and segmentation.
When we speak about segmentation, it sounds like a huge word. An easier method to comprehend is utilizing the word ‘tag’.
It’s some sort like the capability to connect a sticky note or tag to your contacts. After you add a tag, it never ever falls off– and you can target that specific contact forever.
Tags let you group, sort, send out, and automate your contacts and e-mail content.
With tags, you can personalize your e-mail material so that when you send one e-mail– you can send it with various, conditional material.
You can use tags to swap out sections of text or images so that each contact sees exactly what they’re interested in.
When contacts visit your website or click links in your e-mails, they show you what they are interested in. You can immediately add a tag any time your contact takes an action– and after that send them content based on their interests.
Example of segmentation you can do …
- Visits to your site
- Contact with your sales group
- Details in customized fields
- Task function.
- Company type.
- Personal interests.
- Test outcomes.
- People who open your e-mails.
- People who click in your emails.
- Date subscribed.
- Geographic area.
- Client lifetime value.
- Products acquired.
- Time since last purchase.
In other words, with tags or division with ActiveCampaign, you send people precisely what they wish to see. (so they remain longer with you and are more likely to buy from you!).
ActiveCampaign Feature Review 5: Awesome marketing automation.
I love how ActiveCampaign puts it – It’s like getting an additional employee without requiring an extra desk.
It’s true. Automation manages what nobody else has time for. It maximizes your time so that you can spend your time on other profit-generating tasks.
ActiveCampaign includes a builit in drag-and-drop automation builder that allows you set up automated workflows in minutes.
After initial setup and procedure, learning and introducing the system, through extremely fast, quality, and detailed assistance, I find that I no longer can live without ActiveCampaign.
It makes automating your email messages so easy that I was sorry for not leaping over to ActiveCampaign previously.
I comprehend the discomfort of handling hard to comprehend automation ‘workflow’. I got that bad experience with other email marketing options.
With ActiveCampaign, if you ever aren’t sure what to do, pre-built workflows, training guides, videos, and live one-on-one support are here for you. And if you need a location to start, they provide exceptional pre-made engagement automations that take less than 5 minutes to set up.
I’m now sticking with ActiveCampaign.
ActiveCampaign Feature Review 6: Gmail extension for Chrome for CRM.
Well, this is a distinct function that I do not see in other e-mail marketing app. Essentially it links ActiveCampaign to your Gmail account so that you can manage all of your sales communications without leaving your e-mail account.
It allows you to see precisely when people open your e-mails.
Have you ever wondered have your contacts opened your emails? How many times? You can do deep tracking with your emails to know when (and the number of times) your contacts connect– in addition to view them in ActiveCampaign.
In addition, you can see your CRM information from your Gmail inbox. This allows you to get complete contact records and notes to handle information without trouble – all in one mail box.
A very thoughtful function from ActiveCampaign I would say. Give it a try here.
ActiveCampaign Feature Review 7: Lead scoring.
This is something that is hardly seen in other ActiveCampaign option.
However first, what is a lead rating?
To put it just, it is a number that goes up or down based on how contacts connect with your organisation.
For instance, do they visit your website? Open an e-mail? Send a type? Contribute to their lead rating, so you can see how engaged each of your contact is at a glance.
Some people are nearly ready to buy from you, and these are highly certified leads. However do you understand how to recognize them?
Without this lead scoring tool, it would mean looking for a needle in the huge ocean so to speak.
A lot more so as some are in risk of not ending up being clients. You will wish to provide them something else that is more relavant to keep them interested in your deals or products.
With lead scoring I had the ability to instantly track engagement and know who to follow up with.
Inside the dashboard, it is undoubtedly very simple to set them up so that it instantly activates email notices and designate jobs based upon lead score changes, so I can constantly follow up with the offers more than likely to close.
This is among the functions that you will use most as it is so versatile. You can change a rating based on anything.
For instance, do you care about email opens, or kind submissions? Site gos to, or email replies?
You can change lead ratings based on almost any action, so you can choose the lead scoring rules that make good sense for your service.
When a contact hits a particular rating, it will begin an automation. So, behind the scene, without you doing any work, it will automatically send your most engaged contacts the details they require, then make a deal that’s a no-brainer.
You can actually set up scores for whatever you provide. It does not matter if you use multiple products or various services. You can establish multiple lead scores, so that you can track interest for each of your offerings separately.
This is among the functions that I wanted I understood earlier! Click here now to experience this!
ActiveCampaign Feature Review 8: SMS drip marketing campaign.
I almost didn’t wish to share this since this is most likely one of the very best concealed of ActiveCampaign.
The greatest without a doubt benefit to ActiveCampaign is the capability to send a text message, either a one off reminder other to the group, or as part of the tactical drip marketing project.
You do not require to pay separately for this. It is all inclusive in your ActiveCampaign control panel. This works due to the fact that people are on the mobile more often nowadays and having a text message system in place makes you stand out.
ActiveCampaign Feature Review 9: Site messaging.
This is generally email marketing on steroids. When people visit your website from your email, site messages help you follow up at the precise moment your audience is most engaged. These are Perfectly timed.
Messages on your site that are triggered using automations.
I see Site messages as a brand-new channel. Which means I can make offers that are difficult to make in your other marketing.
For example, I regularly use it to qualify my leads and add a human touch.
A site message with a call to action can assist certify leads and it feels warm to be able to message each contact separately. (all done immediately behind the scene).
I also utilize it to provide visitors a strong call to action at the moment that they are most engaged asking to buy.
I find that they work hand in hand with your e-mail messages due to the fact that they are so eye capturing and individualized.
The messages are surprisingly extremely adjustable – colors, icons, layouts, and images that fit with your site or brand. And target messages to private contacts based on the data you’ve collected.
I can never ever live without this feature after changing to ActiveCampaign from my previous e-mail marketing CRM.
Conclusion after switching to ActiveCampaign from ClickFunnels…
Active Campaign was advised to me by my marketing counterpart.
It works perfectly for all of our needs 98% of the time. We have only run into a couple of snags occasionally when a part of a system stops functioning.
The ONLY problem that I have is we aren’t notified if something “breaks” in among our automations. Everything else works just very.
My marketing person utilizes all the bells and whistles … while it is easy enough for me to do my weekly e-mails. Love it! I originated from Hubspot (extremely costly and difficult) and would never ever return.
With ActiveCampaign, you will be able to go beyond email marketing.
You’ll be able to provide personalized follow up for your customers depending on which items they’ve viewed and acquired. These targeted campaigns will increase your conversion rate, boost sales, and reinforce your relationship with consumers.
You can utilize this consumer insight to personalize the material of your e-mail projects so that you are sending offers for products they’re interested in. If you’re having a sale on a specific item, you can send the campaign to individuals who have actually purchased that classification of product in the past.
You might send out a commitment benefit to your most valuable consumers. Our users report a time to favorable ROI that is less than half our competitors. I like how easy it is to utilize. They actually make the use with common manner ins which any marketer would require. For instance, the contacts, list, tags are all organized …
I also love how fantastic their Automation feature is. You can customize e-mails specifically to tags or lists that you have for each contact, so the personalization that you can have towards your contacts is incredible.
With ActiveCampaign, I’ve found it really easy to integrate with Shopify. With simply a couple clicks you’re integrated. It’s always working in the background, collecting information from Shopify.
ActiveCampaign vs GetResponse
Main Differences Between ActiveCampaign vs GetResponse are:
- GetResponse permits you to develop landing pages, whereas ActiveCampaign does not use this feature.
- GetResponse has an integrated webinar function, whereas with ActiveCampaign you would need to utilize a third-party combination for this.
- GetResponse only permits you to contact your customers by e-mail, whereas ActiveCampaign enables you to call your customers by SMS and website messaging
- GetResponse allows you to sell products and take payments through it’s landing pages, whereas this is not possible with ActiveCampaign
ActiveCampaign vs Aweber
The primary issue in this comparison is the rates.
Note that neither ActiveCampaign nor AWeber use totally free strategies. The entry tier for ActiveCampaign is the $15 a month deal, which lets you handle 500 customers and 3 users. AWeber’s offer for the very same quantity of customer is two times as expensive at $19 a month.
After that, Active Campaign’s rates soar significantly. You can go up to 5000 subscribers for $69 a month vs $49 for AWeber. Then it’s 10,000 for $111 a month with ActiveCampaign and $69 a month with AWeber.
In summary, factors for picking AWeber over ActiveCampaign are scarce. These consist of phone assistance, and funky registration kinds that integrate audio files or videos.
But actually AWeber is a hard company to recommend. Their prices are similar to the competition (or more pricey) and they are seriously lacking in features. ActiveCampaign offers one of the best options in regards to automations and reporting, which can make them a very sophisticated option for your e-mail marketing.
Finally, it’s worth keeping in mind that other aspects could guide you towards various suppliers. For instance, if you want a less expensive or totally free option with excellent functions, MailerLite comes highly recommended, and GetResponse is our leading pick for reporting and ecommerce tracking.
Winner: AWeber’s entry strategy is two times as costly as ActiveCampaign’s. Moving up to other tiers, ActiveCampaign’s rates are not low. But they appear reasonable as they offer more than other newsletter services. AWeber on the other hand has lots of less expensive competition. You get what you spend for, after all, so let’s call it a draw.
ActiveCampaign vs ClickFunnels
Discussing ActiveCampaign vs ClickFunnels, ClickFunnels is actually is a sort of funnel contractor that allows you to build sales funnels or landing pages to increase sales and earnings.
Generally, it is like a website contractor to assist web developer build their company sites. In addition, you can likewise select some templates offered. So, we can say that ActiveCampaign is not the like ClickFunnels.
In this case, ClickFunnels is a funnel contractor or web structure platform while ActiveCampaign is a sort of marketing automation tool. Speaking about the marketing automation tool, ClickFunnels actually has Actionetics.
The Actionetics is a built-in marketing automation tool that you can utilize for email marketing or CRM project. Though ClickFunnels has Actionetics, you can still integrate ClickFunnels with other marketing automation tools.