? Continue reading to discover…
Why I Made the Change from ClickFunnels to ActiveCampaign (and you need to too).
If you are reading this, possibilities are you are thinking about getting your email marketing automated – or you have been searching for some ActiveCampaign information. You are in the right place now.
In this ActiveCampaign review, I am going to expose the reasons that I made the switch from ClickFunnels to ActiveCampaign lately.
You are going to discover the special benefits of using ActiveCampaign compared to other ActiveCampaign alternatives for your e-mail marketing and autoresponder requirements.
You will find out the advantages and disadvantages, pricing, features and information of ActiveCampaign.
After reading through this, you’re going to learn about …
- What precisely is ActiveCampaign?
- Does ActiveCampaign have all the functionality I require for my email marketing campaigns?
- What’s ActiveCampaign rates like?
- How does it compare with other leading email marketing services, like Aweber, Clickfunnels and Getresponse?
- What are the leading features and benefits of ActiveCampaign?
- Is ActiveCampaign easy to use?
- ActiveCampaign Vs Clickfunnels
- ActiveCampaign Vs Getresponse
- ActiveCampaign Vs Aweber
- ActiveCampaign Vs ConvertKit
Read on to find out the answers to these concerns, followed by impartial comparison in between ActiveCampaign with Aweber, Getresponse and ClickFunnels.
Ultimately it’s going to answer for you – Is it right for your company?
Let’s start with a standard summary of the product.
What is ActiveCampaign?
ActiveCampaign provides nearly everything you require within a newsletter marketing tool, plus their innovative automations are hard to beat.
ActiveCampaign besides being a sophisticated autorespondermarketing solution , it is also an e-mail marketing, marketing automation, and CRM solution.
- Sync all customer details to ActiveCampaign.
- Consumer’s order details are added on their profile consisting of order overall, products, and shipping details.
- Sync all historical order details and all future orders will be synced in real-time as they happen.
- Each customer’s life time value is instantly computed for you.
In short, With ActiveCampaign, you’ll have the ability to surpass email marketing.
How is ActiveCampaign rates plan?
Free Trial: 14 days. (Click here To Start Your Free Trial)
Upfront Fee: Free.
Recurring Fee: $ 15.00/ mo
ActiveCampaign offers nearly everything you require within a newsletter marketing tool, plus their advanced automations are tough to beat.
The entry-level plan starts at $15 per month (for approximately 500 subscribers, paid regular monthly), or, if you wish to gain access to pro features such as the built-in CRM and lead scoring, the Plus plan starts at $70 each month.
Thinking about the worth and automation that it supplies, I would consider the prices to be in the affordable variety.
Simply put, it’s like the the Caviar of Email Marketing but without the ludicrous price tag!
ActiveCampaign Feature Review 1: Easily Become An Email Marketing Automation Wizard …
The thing I like about ActiveCampaign is its ease of use. You can have your campaign set up in minutes even if you have actually never ever used the software before, and aren’t tech-savvy. It literally turns anybody into an e-mail automation wizard.
Kinds of emails you can send with ActiveCampaign:.
- Broadcast e-mails. – Often you need to speak with everyone at the same time. Send out one-time email campaigns to anybody on your list.
- Activated e-mails. – Trigger e-mails based on purchase. Or site gos to. Or engagement. Automatically send e-mails when your contacts are most interested.
- Targeted emails. – Make sure the ideal message gets to the best person. Group your audience into sections based upon practically any factor.
- Email autoresponders. – Get in touch immediately. Send out welcome e-mails, start a welcome series, or provide lead magnets immediately.
- Email funnels. – Offer more with email. Set up e-mail automation that turns your contacts from interested result in paying consumers.
- Scheduled e-mails. –Schedule emails for a particular date and time. Perfect for occasions, holidays, birthdays, and sales teams.
Couple of impressive features of ActiveCampaign that impress me:
ActiveCampaign Feature Review 2: Conditional material.
The ability to send out exactly what your contacts want to see is so important and heavily stressed in ActiveCampaign.
Research studies have actually shown that division and vibrant content boost conversion by at leasy 250%. And ActiveCampaign makes it so easy to customize your message and send out targeted emails to precisely the best contact.
When you send precisely what your contacts want to see, your emails feel individual. And more people engage with your emails.
Have you ever got e-mails that appear oddly or are difficult to read on a mobile? Well, this will never ever happen when you use ActiveCampaign since it automatically makes emails look as good on mobile as they do on desktop.
You can add tags, get alerts, and develop offers, the 2nd an email link is clicked. With this convenient feature you can personalize your material and e-mails a lot better to get the conversion and sales that you want.
ActiveCampaign Feature Review 3: Site tracking.
I used to require another link tracking software application to do this however since I changed to ActiveCampaign, I don’t need my link tracking software any longer.
ActiveCampaign will connect your email marketing to your contact’s habits on your website. And it’s not simply some basic link tracking, it reveals you really effective information.
Website tracking pulls data in, so you can track every step of your client’s journey and ensure no one falls through the fractures. And it’s not hard to set it up – it’s just a wordpress plugin that you’ve to install and it will set up website tracking immediately.
So, for instance, a customer clicks through your link in your email and reaches your website. He then clicks the ‘order’ button but never continue to finish the order.
You can just have ActiveCampaign activate an automatic e-mail follow up to be sent to this subscriber regarding the item that he’s interested in.
All these are done behind the scene and you do not have to do any finger lifting at all.
In short, site tracking allows you see what items, services, and info your contacts are most interested in. When you understand that, you can follow up to transform more customers.
ActiveCampaign Feature Review 4: Tags and division.
When we talk about division, it sounds like a huge word. A simpler way to understand is utilizing the word ‘tag’.
It’s some sort like the capability to attach a sticky note or tag to your contacts. After you add a tag, it never falls off– and you can target that particular contact forever.
Tags let you group, sort, send out, and automate your contacts and email material.
With tags, you can personalize your email material so that when you send out one e-mail– you can send it with various, conditional content.
You can utilize tags to switch out sections of text or images so that each contact sees precisely what they’re interested in.
When contacts visit your site or click links in your emails, they show you what they have an interest in. You can immediately add a tag whenever your contact takes an action– and then send them content based on their interests.
Example of segmentation you can do …
- Visits to your site
- Contact with your sales group
- Information in custom fields
- Job function.
- Company type.
- Individual interests.
- Quiz results.
- Individuals who open your e-mails.
- People who click in your emails.
- Date subscribed.
- Geographic area.
- Consumer life time value.
- Products acquired.
- Time given that last purchase.
In short, with tags or division with ActiveCampaign, you send out people precisely what they wish to see. (so they stay longer with you and are more inclined to purchase from you!).
ActiveCampaign Feature Review 5: Awesome marketing automation.
I love how ActiveCampaign puts it – It’s like getting an additional employee without needing an extra desk.
It’s real. Automation manages what no one else has time for. It frees up your time so that you can spend your time on other profit-generating tasks.
ActiveCampaign comes with a builit in drag-and-drop automation home builder that allows you establish automated workflows in minutes.
After preliminary setup and procedure, learning and introducing the system, through extremely fast, quality, and in-depth assistance, I discover that I no longer can live without ActiveCampaign.
It makes automating your e-mail messages so simple that I regretted not leaping over to ActiveCampaign previously.
I understand the pain of dealing with tough to comprehend automation ‘workflow’. I got that disappointment with other e-mail marketing services.
With ActiveCampaign, if you ever aren’t sure what to do, pre-built workflows, training guides, videos, and live one-on-one support are here for you. And if you need a place to begin, they provide excellent pre-made engagement automations that take less than 5 minutes to establish.
I’m now sticking with ActiveCampaign.
ActiveCampaign Feature Review 6: Gmail extension for Chrome for CRM.
Well, this is a special feature that I don’t see in other e-mail marketing app. Basically it connects ActiveCampaign to your Gmail account so that you can manage all of your sales communications without leaving your email account.
It allows you to see precisely when individuals open your emails.
Have you ever wondered have your contacts opened your emails? The number of times? You can do deep tracking with your e-mails to understand when (and how many times) your contacts connect– along with view them in ActiveCampaign.
Additionally, you can see your CRM details from your Gmail inbox. This enables you to get full contact records and notes to manage information without hassle – all in one mailbox.
A very thoughtful feature from ActiveCampaign I would say. Give it a try here.
ActiveCampaign Feature Review 7: Lead scoring.
This is something that is hardly seen in other ActiveCampaign alternative.
But first, what is a lead score?
To put it merely, it is a number that increases or down based on how contacts interact with your business.
For example, do they visit your website? Open an e-mail? Submit a form? Contribute to their lead rating, so you can see how engaged each of your contact is at a glimpse.
Some people are nearly all set to purchase from you, and these are highly certified leads. But do you know how to determine them?
Without this lead scoring tool, it would suggest looking for a needle in the huge ocean so to speak.
Even more so as some are in risk of not ending up being clients. You will wish to use them something else that is more relavant to keep them interested in your offers or items.
With lead scoring I had the ability to automatically track engagement and know who to follow up with.
Inside the dashboard, it is indeed really simple to set them up so that it immediately activates e-mail notifications and appoint jobs based on lead score modifications, so I can always follow up with the deals more than likely to close.
This is one of the functions that you will use most as it is so flexible. You can adjust a rating based on anything.
For example, do you care about e-mail opens, or kind submissions? Website visits, or e-mail replies?
You can adjust lead ratings based upon almost any action, so you can choose the lead scoring guidelines that make sense for your organisation.
When a contact strikes a certain rating, it will start an automation. So, behind the scene, without you doing any work, it will instantly send your most engaged contacts the details they require, then make a deal that’s a no-brainer.
You can literally set up scores for everything you provide. It does not matter if you offer multiple products or various services. You can establish multiple lead scores, so that you can track interest for each of your offerings individually.
This is one of the functions that I wished I understood earlier! Click here now to experience this!
ActiveCampaign Feature Review 8: SMS drip marketing project.
I practically didn’t wish to share this since this is most likely one of the very best kept secrets of ActiveCampaign.
The most significant without a doubt advantage to ActiveCampaign is the ability to send out a text message, either a one off reminder other to the group, or as part of the strategic drip marketing campaign.
You do not need to pay separately for this. It is all inclusive in your ActiveCampaign dashboard. This works since individuals are on the mobile more often nowadays and having a text system in place makes you stick out.
ActiveCampaign Feature Review 9: Site messaging.
This is essentially email marketing on steroids. When people visit your website from your email, website messages help you follow up at the exact minute your audience is most engaged. These are Perfectly timed.
Messages on your website that are set off using automations.
I see Site messages as a brand-new channel. Which implies I can make deals that are tough to make in your other marketing.
For example, I regularly use it to certify my leads and add a human touch.
A website message with a call to action can assist qualify leads and it feels warm to be able to message each contact individually. (all done immediately behind the scene).
I also use it to provide visitors a strong call to action at the moment that they are most engaged asking to purchase.
I discover that they work hand in hand with your email messages due to the fact that they are so eye capturing and personalized.
The messages are surprisingly highly adjustable – colors, icons, layouts, and imagery that fit with your website or brand. And target messages to private contacts based on the data you’ve collected.
I can never ever live without this function after changing to ActiveCampaign from my previous email marketing CRM.
Conclusion after switching to ActiveCampaign from ClickFunnels…
Active Campaign was advised to me by my marketing counterpart.
It works perfectly for all of our requirements 98% of the time. We have only face a few snags here and there when a part of a system stops operating.
The ONLY problem that I have is we aren’t informed if something “breaks” in one of our automations. Whatever else works simply super.
My marketing guy utilizes all the bells and whistles … while it is easy enough for me to do my weekly emails. Love it! I came from Hubspot (extremely costly and difficult) and would never ever return.
With ActiveCampaign, you will be able to exceed e-mail marketing.
You’ll have the ability to deliver individualized follow up for your consumers depending upon which items they’ve viewed and purchased. These targeted projects will increase your conversion rate, boost sales, and reinforce your relationship with customers.
You can use this consumer insight to personalize the content of your email campaigns so that you are sending deals for products they’re interested in. If you’re having a sale on a certain item, you can send out the campaign to individuals who have purchased that classification of item in the past.
You might send a commitment reward to your most important clients. Our users report a time to positive ROI that is less than half our rivals. I like how simple it is to use. They really make the use with common manner ins which any online marketer would require. For example, the contacts, list, tags are all arranged …
I also love how remarkable their Automation feature is. You can customize emails particularly to tags or lists that you have for each contact, so the personalization that you can have towards your contacts is amazing.
With ActiveCampaign, I’ve found it really easy to integrate with Shopify. With simply a couple clicks you’re synchronized. It’s always working in the background, gathering information from Shopify.
ActiveCampaign vs GetResponse
Main Differences Between ActiveCampaign vs GetResponse are:
- GetResponse allows you to develop landing pages, whereas ActiveCampaign does not use this function.
- GetResponse has an integrated webinar feature, whereas with ActiveCampaign you would need to use a third-party combination for this.
- GetResponse only enables you to contact your subscribers by email, whereas ActiveCampaign enables you to contact your customers by SMS and website messaging
- GetResponse allows you to offer items and take payments through it’s landing pages, whereas this is not possible with ActiveCampaign
ActiveCampaign vs Aweber
The primary issue in this contrast is the pricing.
Note that neither ActiveCampaign nor AWeber provide free plans. The entry tier for ActiveCampaign is the $15 a month offer, which lets you manage 500 subscribers and 3 users. AWeber’s offer for the exact same quantity of subscriber is twice as pricey at $19 a month.
After that, Active Campaign’s costs shoot up dramatically. You can increase to 5000 subscribers for $69 a month vs $49 for AWeber. Then it’s 10,000 for $111 a month with ActiveCampaign and $69 a month with AWeber.
In summary, reasons for selecting AWeber over ActiveCampaign are scarce. These include phone assistance, and cool registration kinds that integrate audio files or videos.
However truly AWeber is a tough company to advise. Their prices are similar to the competition (or more pricey) and they are seriously lacking in features. ActiveCampaign uses among the best solutions in regards to automations and reporting, which can make them a really sophisticated service for your email marketing.
Lastly, it’s worth remembering that other factors could steer you towards different providers. For example, if you want a more affordable or totally free solution with great functions, MailerLite comes extremely recommended, and GetResponse is our top pick for reporting and ecommerce tracking.
Winner: AWeber’s entry plan is twice as expensive as ActiveCampaign’s. Moving up to other tiers, ActiveCampaign’s rates are not low. However they seem fair as they use more than other newsletter services. AWeber on the other hand has great deals of cheaper competitors. You get what you spend for, after all, so let’s call it a draw.
ActiveCampaign vs ClickFunnels
Discussing ActiveCampaign vs ClickFunnels, ClickFunnels is actually is a kind of funnel home builder that permits you to develop sales funnels or landing pages to increase sales and profit.
Generally, it is like a website builder to assist web developer develop their business sites. In addition, you can also select some design templates available. So, we can say that ActiveCampaign is not the like ClickFunnels.
In this case, ClickFunnels is a funnel home builder or web structure platform while ActiveCampaign is a type of marketing automation tool. Speaking about the marketing automation tool, ClickFunnels really has Actionetics.
The Actionetics is an integrated marketing automation tool that you can utilize for e-mail marketing or CRM campaign. Though ClickFunnels has Actionetics, you can still integrate ClickFunnels with other marketing automation tools.