? Continue reading to learn…
Why I Made the Change from ClickFunnels to ActiveCampaign (and you must too).
If you are reading this, chances are you are thinking of getting your email marketing automated – or you have been searching for some ActiveCampaign information. You are in the best place now.
In this ActiveCampaign review, I am going to reveal the reasons that I made the switch from ClickFunnels to ActiveCampaign lately.
You are going to learn the unique benefits of using ActiveCampaign compared to other ActiveCampaign alternatives for your e-mail marketing and autoresponder needs.
You will discover the pros and cons, pricing, features and details of ActiveCampaign.
After reading through this, you’re going to find out …
- What exactly is ActiveCampaign?
- Does ActiveCampaign have all the performance I need for my e-mail marketing campaigns?
- What’s ActiveCampaign prices like?
- How does it compare to other leading e-mail marketing solutions, like Aweber, Clickfunnels and Getresponse?
- What are the leading functions and benefits of ActiveCampaign?
- Is ActiveCampaign easy to use?
- ActiveCampaign Vs Clickfunnels
- ActiveCampaign Vs Getresponse
- ActiveCampaign Vs Aweber
- ActiveCampaign Vs ConvertKit
Read on to discover the answers to these questions, followed by unbiased contrast between ActiveCampaign with Aweber, Getresponse and ClickFunnels.
Eventually it’s going to answer for you – Is it right for your business?
Let’s begin with a basic summary of the item.
What is ActiveCampaign?
ActiveCampaign offers practically whatever you need within a newsletter marketing tool, plus their sophisticated automations are tough to beat.
ActiveCampaign besides being a sophisticated newslettermarketing solution , it is also an email marketing, marketing automation, and CRM option.
- Sync all client information to ActiveCampaign.
- Consumer’s order information are added on their profile consisting of order total, items, and delivering info.
- Sync all historic order info and all future orders will be synced in real-time as they happen.
- Each customer’s life time worth is automatically determined for you.
In other words, With ActiveCampaign, you’ll be able to go beyond email marketing.
How is ActiveCampaign pricing plan?
Free Trial: 14 days. (Click here To Start Your Free Trial)
Upfront Fee: Free.
Repeating Fee: $ 15.00/ mo
ActiveCampaign offers practically everything you need within a newsletter marketing tool, plus their innovative automations are difficult to beat.
The entry-level plan starts at $15 monthly (for as much as 500 customers, paid monthly), or, if you want to gain access to professional functions such as the built-in CRM and lead scoring, the Plus strategy starts at $70 each month.
Considering the value and automation that it provides, I would consider the rates to be in the affordable variety.
In other words, it’s like the the Caviar of Email Marketing but without the absurd price tag!
ActiveCampaign Feature Review 1: Easily Become An Email Marketing Automation Wizard …
The thing I like about ActiveCampaign is its ease of use. You can have your project set up in minutes even if you have actually never utilized the software in the past, and aren’t tech-savvy. It actually turns anyone into an email automation wizard.
Types of e-mails you can send with ActiveCampaign:.
- Broadcast emails. – In some cases you require to talk to everyone simultaneously. Send out one-time e-mail campaigns to anyone on your list.
- Triggered e-mails. – Trigger emails based on purchase. Or site check outs. Or engagement. Instantly send out emails when your contacts are most interested.
- Targeted emails. – Ensure the right message gets to the ideal person. Group your audience into sections based upon practically any aspect.
- Email autoresponders. – Contact us right away. Send welcome e-mails, start a welcome series, or provide lead magnets instantly.
- Email funnels. – Offer more with e-mail. Set up email automation that turns your contacts from interested cause paying consumers.
- Set up emails. –Set up emails for a particular date and time. Perfect for events, vacations, birthdays, and sales teams.
Few impressive features of ActiveCampaign that impress me:
ActiveCampaign Feature Review 2: Conditional material.
The capability to send precisely what your contacts wish to see is so essential and heavily emphasized in ActiveCampaign.
Studies have actually revealed that segmentation and vibrant content increase conversion by at leasy 250%. And ActiveCampaign makes it so simple to personalize your message and send targeted e-mails to exactly the best contact.
When you send exactly what your contacts want to see, your emails feel individual. And more people engage with your emails.
Have you ever received e-mails that appear oddly or are difficult to read on a mobile? Well, this will never ever occur when you use ActiveCampaign because it automatically makes emails look as excellent on mobile as they do on desktop.
You can include tags, get alerts, and develop offers, the 2nd an email link is clicked. With this handy feature you can personalize your material and e-mails so much better to get the conversion and sales that you desire.
ActiveCampaign Feature Review 3: Site tracking.
I used to need another link tracking software application to do this but ever since I switched to ActiveCampaign, I do not require my link tracking software application any longer.
ActiveCampaign will connect your email marketing to your contact’s habits on your website. And it’s not simply some basic link tracking, it shows you really powerful information.
Site tracking pulls data in, so you can track every action of your consumer’s journey and make sure no one fails the fractures. And it’s not difficult to set it up – it’s simply a wordpress plugin that you’ve to set up and it will set up website tracking instantly.
So, for example, a customer clicks through your link in your e-mail and gets to your site. He then clicks the ‘order’ button however never ever continue to complete the order.
You can merely have ActiveCampaign trigger an automatic email follow up to be dispatched to this subscriber relating to the product that he’s interested in.
All these are done behind the scene and you don’t have to do any finger lifting at all.
Simply put, site tracking permits you see what items, services, and info your contacts are most thinking about. Once you know that, you can follow up to transform more customers.
ActiveCampaign Feature Review 4: Tags and segmentation.
When we talk about segmentation, it sounds like a big word. A simpler way to understand is utilizing the word ‘tag’.
It’s some sort like the capability to connect a sticky note or tag to your contacts. After you include a tag, it never falls off– and you can target that specific contact forever.
Tags let you group, sort, send out, and automate your contacts and email material.
With tags, you can personalize your email material so that when you send out one email– you can send it with different, conditional material.
You can utilize tags to swap out sections of text or images so that each contact sees precisely what they’re interested in.
When contacts visit your website or click on links in your emails, they reveal you what they are interested in. You can immediately include a tag any time your contact takes an action– and then send them content based upon their interests.
Example of division you can do …
- Visits to your website
- Contact with your sales team
- Details in customized fields
- Task function.
- Company type.
- Individual interests.
- Quiz outcomes.
- Individuals who open your emails.
- People who click in your emails.
- Date subscribed.
- Geographic place.
- Consumer life time worth.
- Products acquired.
- Time because last purchase.
Simply put, with tags or division with ActiveCampaign, you send individuals exactly what they wish to see. (so they stay longer with you and are more inclined to buy from you!).
ActiveCampaign Feature Review 5: Awesome marketing automation.
I enjoy how ActiveCampaign puts it – It’s like getting an additional employee without requiring an extra desk.
It’s real. Automation manages what nobody else has time for. It frees up your time so that you can spend your time on other profit-generating tasks.
ActiveCampaign features a builit in drag-and-drop automation home builder that permits you establish automatic workflows in minutes.
After preliminary setup and procedure, discovering and introducing the system, through very quick, quality, and comprehensive assistance, I discover that I no longer can live without ActiveCampaign.
It makes automating your e-mail messages so simple that I regretted not jumping over to ActiveCampaign previously.
I comprehend the discomfort of dealing with hard to understand automation ‘workflow’. I got that bad experience with other email marketing options.
With ActiveCampaign, if you ever aren’t sure what to do, pre-built workflows, training guides, videos, and live one-on-one support are here for you. And if you need a place to start, they use excellent pre-made engagement automations that take less than 5 minutes to establish.
I’m now sticking with ActiveCampaign.
ActiveCampaign Feature Review 6: Gmail extension for Chrome for CRM.
Well, this is an unique feature that I do not see in other e-mail marketing app. Generally it connects ActiveCampaign to your Gmail account so that you can manage all of your sales communications without leaving your e-mail account.
It enables you to see precisely when individuals open your e-mails.
Have you ever questioned have your contacts opened your e-mails? How many times? You can do deep tracking with your e-mails to understand when (and the number of times) your contacts interact– along with view them in ActiveCampaign.
Additionally, you can see your CRM info from your Gmail inbox. This allows you to get complete contact records and notes to manage information without inconvenience – all in one mailbox.
A very thoughtful function from ActiveCampaign I would say. Give it a try here.
ActiveCampaign Feature Review 7: Lead scoring.
This is something that is hardly seen in other ActiveCampaign option.
However first, what is a lead rating?
To put it just, it is a number that goes up or down based on how contacts connect with your service.
For instance, do they visit your site? Open an e-mail? Submit a form? Add to their lead rating, so you can see how engaged each of your contact is at a glance.
Some individuals are nearly all set to purchase from you, and these are highly qualified leads. However do you understand how to identify them?
Without this lead scoring tool, it would mean trying to find a needle in the vast ocean so to speak.
A lot more so as some remain in risk of not becoming clients. You will wish to provide them something else that is more relavant to keep them thinking about your offers or items.
With lead scoring I had the ability to automatically track engagement and understand who to follow up with.
Inside the control panel, it is indeed really simple to set them up so that it instantly sets off e-mail notifications and assign tasks based on lead score changes, so I can always follow up with the deals most likely to close.
This is among the functions that you will use most as it is so flexible. You can change a rating based upon anything.
For instance, do you appreciate e-mail opens, or form submissions? Website gos to, or email replies?
You can adjust lead ratings based on practically any action, so you can select the lead scoring guidelines that make good sense for your organisation.
When a contact strikes a certain score, it will start an automation. So, behind the scene, without you doing any work, it will instantly send your most engaged contacts the details they need, then make a deal that’s a no-brainer.
You can actually establish scores for everything you use. It does not matter if you offer multiple items or different services. You can set up numerous lead scores, so that you can track interest for each of your offerings individually.
This is among the features that I wanted I knew earlier! Click on this link now to experience this!
ActiveCampaign Feature Review 8: SMS drip marketing project.
I almost didn’t wish to share this due to the fact that this is most likely among the very best kept secrets of ActiveCampaign.
The greatest without a doubt advantage to ActiveCampaign is the ability to send out a text message, either a one off reminder other to the group, or as part of the strategic drip marketing project.
You do not require to pay separately for this. It is all inclusive in your ActiveCampaign dashboard. This is useful due to the fact that individuals are on the mobile more often nowadays and having a text system in place makes you stand apart.
ActiveCampaign Feature Review 9: Site messaging.
This is basically email marketing on steroids. When individuals visit your website from your e-mail, website messages help you follow up at the specific moment your audience is most engaged. These are Perfectly timed.
Messages on your website that are triggered utilizing automations.
I see Site messages as a brand-new channel. Which means I can make deals that are hard to make in your other marketing.
For example, I frequently use it to qualify my leads and include a human touch.
A site message with a call to action can assist certify leads and it feels warm to be able to message each contact individually. (all done instantly behind the scene).
I also use it to provide visitors a strong call to action at the moment that they are most engaged asking to buy.
I discover that they work hand in hand with your e-mail messages because they are so eye capturing and customized.
The messages are surprisingly highly customizable – colors, icons, designs, and imagery that fit with your site or brand. And target messages to private contacts based upon the data you’ve gathered.
I can never ever live without this function after switching to ActiveCampaign from my previous email marketing CRM.
Conclusion after changing to ActiveCampaign from ClickFunnels…
Active Campaign was recommended to me by my marketing counterpart.
It works completely for all of our requirements 98% of the time. We have only encounter a couple of snags here and there when a part of a system stops working.
The ONLY grievance that I have is we aren’t notified if something “breaks” in among our automations. Whatever else works just very.
My marketing man utilizes all the bells and whistles … while it is easy enough for me to do my weekly e-mails. Love it! I came from Hubspot (ridiculously pricey and difficult) and would never ever return.
With ActiveCampaign, you will be able to go beyond email marketing.
You’ll be able to provide customized follow up for your customers depending on which products they’ve viewed and acquired. These targeted campaigns will increase your conversion rate, boost sales, and enhance your relationship with customers.
You can use this customer insight to tailor the material of your e-mail campaigns so that you are sending offers for products they’re interested in. If you’re having a sale on a particular item, you can send the campaign to individuals who have actually bought that classification of item in the past.
You could send out a commitment reward to your most important clients. Our users report a time to favorable ROI that is less than half our rivals. I enjoy how simple it is to use. They truly make the usability with typical manner ins which any online marketer would require. For instance, the contacts, list, tags are all organized …
I also enjoy how fantastic their Automation function is. You can tailor e-mails particularly to tags or lists that you have for each contact, so the customization that you can have towards your contacts is remarkable.
With ActiveCampaign, I’ve discovered it really simple to integrate with Shopify. With just a couple clicks you’re synchronized. It’s constantly working in the background, collecting data from Shopify.
ActiveCampaign vs GetResponse
Main Differences Between ActiveCampaign vs GetResponse are:
- GetResponse enables you to build landing pages, whereas ActiveCampaign does not offer this function.
- GetResponse has an integrated webinar feature, whereas with ActiveCampaign you would require to use a third-party integration for this.
- GetResponse only allows you to call your subscribers by email, whereas ActiveCampaign allows you to contact your customers by SMS and site messaging
- GetResponse enables you to offer items and take payments through it’s landing pages, whereas this is not possible with ActiveCampaign
ActiveCampaign vs Aweber
The primary concern in this comparison is the prices.
Keep in mind that neither ActiveCampaign nor AWeber use totally free plans. The entry tier for ActiveCampaign is the $15 a month offer, which lets you manage 500 subscribers and 3 users. AWeber’s deal for the very same amount of subscriber is two times as expensive at $19 a month.
After that, Active Campaign’s costs shoot up considerably. You can increase to 5000 customers for $69 a month vs $49 for AWeber. Then it’s 10,000 for $111 a month with ActiveCampaign and $69 a month with AWeber.
In summary, factors for choosing AWeber over ActiveCampaign are scarce. These consist of phone support, and funky registration types that incorporate audio files or videos.
However truly AWeber is a difficult company to advise. Their costs resemble the competitors (or more costly) and they are seriously doing not have in features. ActiveCampaign provides among the very best options in regards to automations and reporting, which can make them a really sophisticated service for your email marketing.
Finally, it’s worth keeping in mind that other elements might steer you towards different companies. For instance, if you desire a less expensive or totally free solution with good functions, MailerLite comes highly advised, and GetResponse is our top pick for reporting and ecommerce tracking.
Winner: AWeber’s entry plan is two times as expensive as ActiveCampaign’s. Going up to other tiers, ActiveCampaign’s prices are not low. However they appear fair as they offer more than other newsletter services. AWeber on the other hand has great deals of more affordable competitors. You get what you spend for, after all, so let’s call it a draw.
ActiveCampaign vs ClickFunnels
Talking about ActiveCampaign vs ClickFunnels, ClickFunnels is actually is a type of funnel home builder that allows you to build sales funnels or landing pages to increase sales and earnings.
Basically, it resembles a site contractor to assist web developer construct their company sites. In addition, you can also select some design templates offered. So, we can state that ActiveCampaign is not the like ClickFunnels.
In this case, ClickFunnels is a funnel home builder or web building platform while ActiveCampaign is a sort of marketing automation tool. Discussing the marketing automation tool, ClickFunnels actually has Actionetics.
The Actionetics is an integrated marketing automation tool that you can use for e-mail marketing or CRM project. Though ClickFunnels has Actionetics, you can still incorporate ClickFunnels with other marketing automation tools.