? Read on to discover…
Why I Made the Change from ClickFunnels to ActiveCampaign (and you must too).
If you are reading this, possibilities are you are thinking about getting your e-mail marketing automated – or you have been looking for some ActiveCampaign evaluations. You are in the right place now.
In this ActiveCampaign review, I am going to reveal the reasons I made the switch from ClickFunnels to ActiveCampaign lately.
You are going to learn the special advantages of using ActiveCampaign compared to other ActiveCampaign alternatives for your e-mail marketing and autoresponder requirements.
You will discover the advantages and disadvantages, rates, features and information of ActiveCampaign.
After going through this, you’re going to find out …
- What precisely is ActiveCampaign?
- Does ActiveCampaign have all the functionality I require for my e-mail marketing projects?
- What’s ActiveCampaign pricing like?
- How does it compare to other leading e-mail marketing services, like Aweber, Clickfunnels and Getresponse?
- What are the leading features and advantages of ActiveCampaign?
- Is ActiveCampaign easy to use?
- ActiveCampaign Vs Clickfunnels
- ActiveCampaign Vs Getresponse
- ActiveCampaign Vs Aweber
- ActiveCampaign Vs ConvertKit
Continue reading to find out the answers to these questions, followed by unbiased comparison between ActiveCampaign with Aweber, Getresponse and ClickFunnels.
Eventually it’s going to answer for you – Is it right for your business?
Let’s start with a standard overview of the item.
What is ActiveCampaign?
ActiveCampaign offers practically everything you need within a newsletter marketing tool, plus their sophisticated automations are difficult to beat.
ActiveCampaign besides being a powerhouse newslettermarketing app , it is also an e-mail marketing, marketing automation, and CRM solution.
- Sync all client details to ActiveCampaign.
- Client’s order details are added on their profile consisting of order overall, items, and delivering information.
- Sync all historical order info and all future orders will be synced in real-time as they occur.
- Each consumer’s lifetime value is automatically calculated for you.
In short, With ActiveCampaign, you’ll have the ability to exceed e-mail marketing.
How is ActiveCampaign prices plan?
Free Trial: 14 days. (Click here To Start Your Free Trial)
Upfront Fee: Free.
Recurring Fee: $ 15.00/ mo
ActiveCampaign offers nearly everything you require within a newsletter marketing tool, plus their sophisticated automations are tough to beat.
The entry-level plan begins at $15 monthly (for up to 500 subscribers, paid month-to-month), or, if you wish to access pro features such as the built-in CRM and lead scoring, the Plus plan starts at $70 each month.
Thinking about the value and automation that it offers, I would consider the pricing to be in the budget friendly range.
In short, it’s like the the Caviar of Email Marketing but without the ridiculous price tag!
ActiveCampaign Feature Review 1: Easily Become An Email Marketing Automation Wizard …
The thing I like about ActiveCampaign is its ease of use. You can have your campaign established in minutes even if you have actually never ever utilized the software application before, and aren’t tech-savvy. It literally turns anybody into an email automation wizard.
Types of e-mails you can send out with ActiveCampaign:.
- Broadcast e-mails. – Often you need to speak to everyone simultaneously. Send one-time e-mail projects to anyone on your list.
- Triggered emails. – Trigger e-mails based on purchase. Or site check outs. Or engagement. Instantly send out emails when your contacts are most interested.
- Targeted e-mails. – Make sure the best message gets to the right person. Group your audience into segments based on nearly any element.
- Email autoresponders. – Contact us immediately. Send welcome emails, begin a welcome series, or provide lead magnets instantly.
- Email funnels. – Offer more with e-mail. Establish email automation that turns your contacts from interested result in paying customers.
- Arranged e-mails. –Set up e-mails for a specific date and time. Perfect for events, vacations, birthdays, and sales groups.
Few exceptional functions of ActiveCampaign that impress me:
ActiveCampaign Feature Review 2: Conditional material.
The ability to send precisely what your contacts wish to see is so crucial and greatly stressed in ActiveCampaign.
Studies have actually shown that division and dynamic content increase conversion by at leasy 250%. And ActiveCampaign makes it so simple to personalize your message and send targeted e-mails to exactly the best contact.
When you send out precisely what your contacts wish to see, your emails feel personal. And more individuals engage with your emails.
Have you ever got e-mails that appear unusually or are difficult to read on a mobile? Well, this will never occur when you utilize ActiveCampaign since it automatically makes emails look as great on mobile as they do on desktop.
You can include tags, get notices, and produce offers, the 2nd an email link is clicked. With this convenient function you can customize your material and e-mails a lot better to get the conversion and sales that you desire.
ActiveCampaign Feature Review 3: Site tracking.
I utilized to need another link tracking software application to do this but ever since I changed to ActiveCampaign, I do not need my link tracking software application any longer.
ActiveCampaign will connect your email marketing to your contact’s habits on your website. And it’s not just some easy link tracking, it shows you truly powerful data.
Website tracking pulls information in, so you can track every action of your customer’s journey and ensure nobody falls through the fractures. And it’s not hard to set it up – it’s just a wordpress plugin that you’ve to install and it will set up site tracking immediately.
So, for instance, a customer clicks through your link in your e-mail and reaches your website. He then clicks the ‘order’ button however never ever continue to complete the order.
You can merely have ActiveCampaign set off an automatic e-mail follow up to be sent to this subscriber regarding the product that he’s interested in.
All these are done behind the scene and you do not need to do any finger lifting at all.
Simply put, website tracking enables you see what items, services, and information your contacts are most interested in. As soon as you understand that, you can follow up to transform more clients.
ActiveCampaign Feature Review 4: Tags and division.
When we talk about segmentation, it sounds like a huge word. A much easier way to comprehend is using the word ‘tag’.
It’s some sort like the capability to attach a sticky note or tag to your contacts. After you include a tag, it never falls off– and you can target that particular contact permanently.
Tags let you group, sort, send out, and automate your contacts and e-mail material.
With tags, you can customize your email content so that when you send one e-mail– you can send it with different, conditional material.
You can utilize tags to switch out sections of text or images so that each contact sees exactly what they’re interested in.
When contacts visit your site or click links in your emails, they reveal you what they are interested in. You can immediately add a tag at any time your contact takes an action– and then send them content based on their interests.
Example of segmentation you can do …
- Visits to your website
- Contact with your sales group
- Information in customized fields
- Task function.
- Company type.
- Personal interests.
- Test results.
- People who open your e-mails.
- Individuals who click in your emails.
- Date subscribed.
- Geographical area.
- Client lifetime value.
- Products acquired.
- Time since last purchase.
In short, with tags or division with ActiveCampaign, you send out people exactly what they want to see. (so they remain longer with you and are more likely to buy from you!).
ActiveCampaign Feature Review 5: Awesome marketing automation.
I enjoy how ActiveCampaign puts it – It’s like getting an extra employee without needing an extra desk.
It’s real. Automation handles what no one else has time for. It maximizes your time so that you can spend your time on other profit-generating tasks.
ActiveCampaign comes with a builit in drag-and-drop automation contractor that allows you set up automatic workflows in minutes.
After initial setup and process, finding out and presenting the system, through exceptionally fast, quality, and in-depth support, I find that I no longer can live without ActiveCampaign.
It makes automating your email messages so easy that I regretted not leaping over to ActiveCampaign earlier.
I comprehend the discomfort of dealing with challenging to understand automation ‘workflow’. I got that bad experience with other email marketing solutions.
With ActiveCampaign, if you ever aren’t sure what to do, pre-built workflows, training guides, videos, and live one-on-one support are here for you. And if you require a location to start, they provide exceptional pre-made engagement automations that take less than 5 minutes to establish.
I’m now sticking to ActiveCampaign.
ActiveCampaign Feature Review 6: Gmail extension for Chrome for CRM.
Well, this is a special function that I don’t see in other e-mail marketing app. Generally it links ActiveCampaign to your Gmail account so that you can manage all of your sales interactions without leaving your email account.
It allows you to see exactly when individuals open your emails.
Have you ever wondered have your contacts opened your e-mails? How many times? You can do deep tracking with your emails to understand when (and the number of times) your contacts communicate– along with view them in ActiveCampaign.
In addition, you can see your CRM info from your Gmail inbox. This allows you to get full contact records and notes to manage information without hassle – all in one mailbox.
An extremely thoughtful feature from ActiveCampaign I would state. Give it a try here.
ActiveCampaign Feature Review 7: Lead scoring.
This is something that is barely seen in other ActiveCampaign alternative.
But initially, what is a lead score?
To put it just, it is a number that goes up or down based upon how contacts engage with your service.
For example, do they visit your site? Open an email? Submit a kind? Contribute to their lead score, so you can see how engaged each of your contact is at a glance.
Some people are practically ready to buy from you, and these are extremely qualified leads. However do you know how to identify them?
Without this lead scoring tool, it would indicate looking for a needle in the vast ocean so to speak.
Even more so as some remain in risk of not ending up being clients. You will want to offer them something else that is more relavant to keep them interested in your deals or items.
With lead scoring I was able to immediately track engagement and understand who to follow up with.
Inside the dashboard, it is certainly very simple to set them up so that it automatically activates e-mail notifications and designate jobs based on lead score modifications, so I can constantly follow up with the deals probably to close.
This is among the functions that you will utilize most as it is so versatile. You can adjust a rating based upon anything.
For example, do you care about email opens, or kind submissions? Website sees, or e-mail replies?
You can adjust lead ratings based upon nearly any action, so you can pick the lead scoring guidelines that make sense for your service.
When a contact strikes a particular rating, it will start an automation. So, behind the scene, without you doing any work, it will automatically send your most engaged contacts the info they need, then make an offer that’s a no-brainer.
You can actually set up scores for whatever you offer. It does not matter if you offer multiple items or various services. You can set up several lead ratings, so that you can track interest for each of your offerings individually.
This is among the functions that I wanted I knew earlier! Click here now to experience this!
ActiveCampaign Feature Review 8: SMS drip marketing campaign.
I nearly didn’t wish to share this due to the fact that this is most likely among the very best kept secrets of ActiveCampaign.
The most significant without a doubt advantage to ActiveCampaign is the ability to send out a text, either a one off suggestion other to the group, or as part of the strategic drip marketing campaign.
You do not require to pay separately for this. It is all inclusive in your ActiveCampaign control panel. This is useful due to the fact that people are on the mobile more often nowadays and having a text message system in place makes you stand out.
ActiveCampaign Feature Review 9: Site messaging.
This is essentially email marketing on steroids. When people visit your website from your email, site messages assist you follow up at the precise minute your audience is most engaged. These are Perfectly timed.
Messages on your site that are triggered utilizing automations.
I see Site messages as a brand-new channel. Which indicates I can make offers that are tough to make in your other marketing.
For example, I frequently use it to certify my leads and include a human touch.
A website message with a call to action can assist qualify leads and it feels warm to be able to message each contact separately. (all done immediately behind the scene).
I also utilize it to provide visitors a strong call to action at the moment that they are most engaged inquiring to purchase.
I find that they work hand in hand with your e-mail messages due to the fact that they are so eye catching and customized.
The messages are remarkably highly adjustable – colors, icons, designs, and images that fit with your site or brand. And target messages to individual contacts based upon the data you’ve gathered.
I can never live without this feature after changing to ActiveCampaign from my previous email marketing CRM.
Conclusion after switching to ActiveCampaign from ClickFunnels…
Active Campaign was advised to me by my marketing counterpart.
It works completely for all of our needs 98% of the time. We have only run into a few snags occasionally when a part of a system stops operating.
The ONLY problem that I have is we aren’t notified if something “breaks” in among our automations. Everything else works just super.
My marketing person uses all the bells and whistles … while it is simple enough for me to do my weekly e-mails. Love it! I originated from Hubspot (unbelievably pricey and tough) and would never ever go back.
With ActiveCampaign, you will have the ability to exceed e-mail marketing.
You’ll be able to provide individualized follow up for your consumers depending on which items they’ve viewed and acquired. These targeted campaigns will increase your conversion rate, boost sales, and reinforce your relationship with consumers.
You can utilize this customer insight to customize the content of your email campaigns so that you are sending out offers for items they’re interested in. If you’re having a sale on a specific item, you can send the project to people who have purchased that category of item in the past.
You could send a loyalty benefit to your most valuable clients. Our users report a time to favorable ROI that is less than half our rivals. I like how easy it is to utilize. They actually make the functionality with typical ways that any online marketer would need. For example, the contacts, list, tags are all arranged …
I also love how incredible their Automation feature is. You can tailor emails particularly to tags or lists that you have for each contact, so the customization that you can have towards your contacts is fantastic.
With ActiveCampaign, I’ve discovered it really easy to incorporate with Shopify. With simply a couple clicks you’re synchronized. It’s constantly operating in the background, gathering data from Shopify.
ActiveCampaign vs GetResponse
Main Differences Between ActiveCampaign vs GetResponse are:
- GetResponse enables you to develop landing pages, whereas ActiveCampaign does not use this feature.
- GetResponse has a built-in webinar feature, whereas with ActiveCampaign you would need to utilize a third-party integration for this.
- GetResponse only permits you to contact your customers by email, whereas ActiveCampaign allows you to contact your customers by SMS and site messaging
- GetResponse allows you to offer products and take payments through it’s landing pages, whereas this is not possible with ActiveCampaign
ActiveCampaign vs Aweber
The primary issue in this comparison is the prices.
Note that neither ActiveCampaign nor AWeber offer free plans. The entry tier for ActiveCampaign is the $15 a month deal, which lets you manage 500 customers and 3 users. AWeber’s deal for the same quantity of subscriber is two times as pricey at $19 a month.
After that, Active Campaign’s rates shoot up drastically. You can go up to 5000 subscribers for $69 a month vs $49 for AWeber. Then it’s 10,000 for $111 a month with ActiveCampaign and $69 a month with AWeber.
In summary, reasons for selecting AWeber over ActiveCampaign are scarce. These include phone assistance, and cool registration kinds that integrate audio files or videos.
But truly AWeber is a difficult company to suggest. Their costs are similar to the competitors (or more expensive) and they are seriously doing not have in features. ActiveCampaign offers one of the very best services in regards to automations and reporting, which can make them a really sophisticated service for your email marketing.
Finally, it’s worth bearing in mind that other elements could steer you towards various service providers. For instance, if you want a more affordable or complimentary option with good functions, MailerLite comes highly advised, and GetResponse is our top pick for reporting and ecommerce tracking.
Winner: AWeber’s entry plan is twice as pricey as ActiveCampaign’s. Going up to other tiers, ActiveCampaign’s prices are not low. However they appear reasonable as they provide more than other newsletter services. AWeber on the other hand has great deals of cheaper competitors. You get what you spend for, after all, so let’s call it a draw.
ActiveCampaign vs ClickFunnels
Talking about ActiveCampaign vs ClickFunnels, ClickFunnels is really is a type of funnel builder that allows you to build sales funnels or landing pages to increase sales and revenue.
Generally, it is like a site contractor to assist web designer construct their service websites. In addition, you can also select some design templates readily available. So, we can say that ActiveCampaign is not the like ClickFunnels.
In this case, ClickFunnels is a funnel home builder or web building platform while ActiveCampaign is a kind of marketing automation tool. Talking about the marketing automation tool, ClickFunnels in fact has Actionetics.
The Actionetics is an integrated marketing automation tool that you can utilize for e-mail marketing or CRM project. Though ClickFunnels has Actionetics, you can still integrate ClickFunnels with other marketing automation tools.