? Continue reading to find out…
The Reasons I Made the Change from ClickFunnels to ActiveCampaign (and you should too).
If you are reading this, chances are you are thinking about getting your e-mail marketing automated – or you have been looking for some ActiveCampaign reviews. You are in the right place now.
In this ActiveCampaign review, I am going to reveal the reasons why I made the switch from ClickFunnels to ActiveCampaign lately.
You are going to discover the distinct benefits of using ActiveCampaign compared to other ActiveCampaign alternatives for your e-mail marketing and autoresponder requirements.
You will discover the pros and cons, prices, functions and details of ActiveCampaign.
After reading through this, you’re going to discover …
- What precisely is ActiveCampaign?
- Does ActiveCampaign have all the performance I require for my e-mail marketing projects?
- What’s ActiveCampaign prices like?
- How does it compare with other leading email marketing solutions, like Aweber, Clickfunnels and Getresponse?
- What are the leading features and benefits of ActiveCampaign?
- Is ActiveCampaign easy to use?
- ActiveCampaign Vs Clickfunnels
- ActiveCampaign Vs Getresponse
- ActiveCampaign Vs Aweber
- ActiveCampaign Vs ConvertKit
Continue reading to learn the answers to these questions, followed by objective comparison in between ActiveCampaign with Aweber, Getresponse and ClickFunnels.
Eventually it’s going to answer for you – Is it right for your organisation?
Let’s start with a basic introduction of the product.
What is ActiveCampaign?
ActiveCampaign offers nearly everything you need within a newsletter marketing tool, plus their sophisticated automations are hard to beat.
ActiveCampaign besides being a complete newslettermarketing app , it is also an e-mail marketing, marketing automation, and CRM solution.
- Sync all consumer info to ActiveCampaign.
- Customer’s order information are added on their profile including order overall, products, and delivering info.
- Sync all historic order info and all future orders will be synced in real-time as they happen.
- Each client’s life time worth is automatically calculated for you.
In short, With ActiveCampaign, you’ll have the ability to surpass email marketing.
How is ActiveCampaign pricing plan?
Free Trial: 14 days. (Click here To Start Your Free Trial)
Upfront Fee: Free.
Repeating Fee: $ 15.00/ mo
ActiveCampaign offers nearly everything you require within a newsletter marketing tool, plus their sophisticated automations are tough to beat.
The entry-level plan begins at $15 per month (for up to 500 customers, paid month-to-month), or, if you want to gain access to professional functions such as the inbuilt CRM and lead scoring, the Plus strategy begins at $70 each month.
Thinking about the value and automation that it provides, I would consider the rates to be in the cost effective variety.
In other words, it’s like the the Caviar of Email Marketing but without the absurd price tag!
ActiveCampaign Feature Review 1: Easily Become An Email Marketing Automation Wizard …
The thing I like about ActiveCampaign is its ease of use. You can have your project set up in minutes even if you have never used the software application previously, and aren’t tech-savvy. It literally turns anybody into an email automation wizard.
Kinds of emails you can send out with ActiveCampaign:.
- Broadcast e-mails. – In some cases you need to talk with everyone at the same time. Send one-time email campaigns to anyone on your list.
- Set off e-mails. – Trigger e-mails based on purchase. Or website visits. Or engagement. Immediately send e-mails when your contacts are most interested.
- Targeted e-mails. – Make certain the ideal message gets to the ideal individual. Group your audience into sections based upon almost any factor.
- Email autoresponders. – Contact us right now. Send out welcome e-mails, start a welcome series, or deliver lead magnets automatically.
- Email funnels. – Sell more with e-mail. Set up e-mail automation that turns your contacts from interested cause paying consumers.
- Set up e-mails. –Set up e-mails for a particular date and time. Perfect for events, holidays, birthdays, and sales teams.
Couple of impressive functions of ActiveCampaign that impress me:
ActiveCampaign Feature Review 2: Conditional material.
The ability to send exactly what your contacts wish to see is so crucial and heavily stressed in ActiveCampaign.
Research studies have actually shown that segmentation and vibrant content increase conversion by at leasy 250%. And ActiveCampaign makes it so easy to tailor your message and send out targeted e-mails to precisely the right contact.
When you send out precisely what your contacts want to see, your emails feel individual. And more people engage with your e-mails.
Have you ever got e-mails that appear strangely or are difficult to read on a mobile? Well, this will never take place when you use ActiveCampaign since it immediately makes e-mails look as excellent on mobile as they do on desktop.
You can add tags, get notifications, and create offers, the second an email link is clicked. With this helpful function you can customize your material and e-mails a lot better to get the conversion and sales that you desire.
ActiveCampaign Feature Review 3: Site tracking.
I used to need another link tracking software application to do this but since I changed to ActiveCampaign, I don’t require my link tracking software application any longer.
ActiveCampaign will connect your email marketing to your contact’s habits on your website. And it’s not simply some easy link tracking, it shows you truly powerful information.
Site tracking pulls data in, so you can track every step of your client’s journey and make certain no one fails the fractures. And it’s not tough to set it up – it’s just a wordpress plugin that you’ve to set up and it will set up site tracking automatically.
So, for instance, a customer clicks through your link in your email and reaches your website. He then clicks on the ‘order’ button but never proceed to complete the order.
You can just have ActiveCampaign set off an automated email follow up to be sent off to this subscriber concerning the item that he’s interested in.
All these are done behind the scene and you do not need to do any finger lifting at all.
Simply put, website tracking permits you see what items, services, and information your contacts are most thinking about. When you know that, you can follow up to convert more customers.
ActiveCampaign Feature Review 4: Tags and segmentation.
When we talk about segmentation, it seems like a big word. A much easier way to comprehend is using the word ‘tag’.
It’s some sort like the capability to attach a sticky note or tag to your contacts. After you add a tag, it never falls off– and you can target that particular contact permanently.
Tags let you group, sort, send, and automate your contacts and e-mail content.
With tags, you can tailor your e-mail content so that when you send one e-mail– you can send it with different, conditional material.
You can utilize tags to swap out areas of text or images so that each contact sees exactly what they’re interested in.
When contacts visit your site or click on links in your e-mails, they show you what they have an interest in. You can immediately include a tag any time your contact takes an action– and then send them content based on their interests.
Example of segmentation you can do …
- Visits to your website
- Contact with your sales group
- Details in custom-made fields
- Job function.
- Organization type.
- Individual interests.
- Quiz results.
- People who open your emails.
- Individuals who click in your emails.
- Date subscribed.
- Geographical place.
- Consumer lifetime worth.
- Products acquired.
- Time since last purchase.
Simply put, with tags or segmentation with ActiveCampaign, you send people precisely what they want to see. (so they remain longer with you and are more likely to purchase from you!).
ActiveCampaign Feature Review 5: Awesome marketing automation.
I love how ActiveCampaign puts it – It’s like getting an additional employee without requiring an extra desk.
It’s true. Automation handles what no one else has time for. It maximizes your time so that you can invest your time on other profit-generating tasks.
ActiveCampaign includes a builit in drag-and-drop automation contractor that enables you set up automated workflows in minutes.
After initial setup and process, discovering and presenting the system, through very quick, quality, and in-depth support, I discover that I no longer can live without ActiveCampaign.
It makes automating your e-mail messages so easy that I regretted not jumping over to ActiveCampaign previously.
I comprehend the discomfort of handling hard to comprehend automation ‘workflow’. I got that bad experience with other e-mail marketing options.
With ActiveCampaign, if you ever aren’t sure what to do, pre-built workflows, training guides, videos, and live individually support are here for you. And if you need a place to begin, they provide exceptional pre-made engagement automations that take less than 5 minutes to establish.
I’m now sticking with ActiveCampaign.
ActiveCampaign Feature Review 6: Gmail extension for Chrome for CRM.
Well, this is a special feature that I don’t see in other email marketing app. Basically it links ActiveCampaign to your Gmail account so that you can manage all of your sales interactions without leaving your e-mail account.
It permits you to see exactly when individuals open your emails.
Have you ever wondered have your contacts opened your e-mails? The number of times? You can do deep tracking with your e-mails to know when (and how many times) your contacts connect– as well as view them in ActiveCampaign.
In addition, you can see your CRM info from your Gmail inbox. This allows you to get complete contact records and notes to manage information without inconvenience – all in one mailbox.
A very thoughtful function from ActiveCampaign I would state. Give it a try here.
ActiveCampaign Feature Review 7: Lead scoring.
This is something that is barely seen in other ActiveCampaign alternative.
But initially, what is a lead score?
To put it merely, it is a number that goes up or down based upon how contacts engage with your service.
For example, do they visit your site? Open an e-mail? Submit a type? Add to their lead score, so you can see how engaged each of your contact is at a look.
Some individuals are almost all set to purchase from you, and these are extremely certified leads. But do you know how to determine them?
Without this lead scoring tool, it would mean looking for a needle in the huge ocean so to speak.
Even more so as some remain in threat of not becoming customers. You will want to use them something else that is more relavant to keep them thinking about your deals or products.
With lead scoring I had the ability to instantly track engagement and know who to follow up with.
Inside the control panel, it is indeed really easy to set them up so that it immediately sets off e-mail notices and assign jobs based on lead rating modifications, so I can constantly follow up with the offers most likely to close.
This is one of the functions that you will use most as it is so versatile. You can change a rating based upon anything.
For example, do you care about email opens, or kind submissions? Website check outs, or e-mail replies?
You can adjust lead ratings based upon nearly any action, so you can select the lead scoring rules that make good sense for your organisation.
When a contact hits a particular score, it will begin an automation. So, behind the scene, without you doing any work, it will automatically send your most engaged contacts the information they need, then make a deal that’s a no-brainer.
You can literally set up scores for whatever you provide. It does not matter if you use several products or different services. You can establish multiple lead ratings, so that you can track interest for each of your offerings individually.
This is one of the features that I wished I understood earlier! Click here now to experience this!
ActiveCampaign Feature Review 8: SMS drip marketing campaign.
I nearly didn’t wish to share this since this is most likely one of the very best kept secrets of ActiveCampaign.
The most significant without a doubt advantage to ActiveCampaign is the capability to send a text message, either a one off tip other to the group, or as part of the tactical drip marketing campaign.
You do not need to pay separately for this. It is all inclusive in your ActiveCampaign control panel. This works due to the fact that people are on the mobile more often nowadays and having a text message system in place makes you stick out.
ActiveCampaign Feature Review 9: Site messaging.
This is generally email marketing on steroids. When people visit your website from your email, website messages help you follow up at the precise minute your audience is most engaged. These are Perfectly timed.
Messages on your website that are activated using automations.
I see Site messages as a brand-new channel. Which implies I can make offers that are hard to make in your other marketing.
For instance, I regularly use it to certify my leads and include a human touch.
A website message with a call to action can assist qualify leads and it feels warm to be able to message each contact individually. (all done immediately behind the scene).
I also use it to offer visitors a strong call to action at the moment that they are most engaged inquiring to purchase.
I discover that they work hand in hand with your email messages due to the fact that they are so eye catching and customized.
The messages are surprisingly highly personalized – colors, icons, designs, and images that fit with your website or brand name. And target messages to specific contacts based on the data you’ve collected.
I can never live without this feature after changing to ActiveCampaign from my previous email marketing CRM.
Conclusion after changing to ActiveCampaign from ClickFunnels…
Active Campaign was recommended to me by my marketing equivalent.
It works completely for all of our needs 98% of the time. We have just run into a couple of snags occasionally when a part of a system stops operating.
The ONLY grievance that I have is we aren’t informed if something “breaks” in one of our automations. Everything else works simply incredibly.
My marketing man utilizes all the bells and whistles … while it is easy enough for me to do my weekly emails. Love it! I originated from Hubspot (ridiculously costly and tough) and would never return.
With ActiveCampaign, you will have the ability to surpass e-mail marketing.
You’ll be able to provide customized follow up for your consumers depending upon which products they’ve seen and bought. These targeted campaigns will increase your conversion rate, boost sales, and enhance your relationship with customers.
You can utilize this client insight to customize the content of your email projects so that you are sending deals for items they’re interested in. If you’re having a sale on a certain item, you can send the campaign to people who have purchased that classification of product in the past.
You might send out a commitment benefit to your most important clients. Our users report a time to positive ROI that is less than half our competitors. I enjoy how easy it is to utilize. They actually make the use with common manner ins which any online marketer would need. For instance, the contacts, list, tags are all organized …
I also like how fantastic their Automation feature is. You can customize emails particularly to tags or lists that you have for each contact, so the customization that you can have towards your contacts is fantastic.
With ActiveCampaign, I’ve found it very easy to integrate with Shopify. With simply a couple clicks you’re synchronized. It’s constantly operating in the background, gathering information from Shopify.
ActiveCampaign vs GetResponse
Main Differences Between ActiveCampaign vs GetResponse are:
- GetResponse enables you to construct landing pages, whereas ActiveCampaign does not offer this feature.
- GetResponse has a built-in webinar feature, whereas with ActiveCampaign you would need to utilize a third-party combination for this.
- GetResponse just permits you to call your subscribers by e-mail, whereas ActiveCampaign permits you to contact your customers by SMS and site messaging
- GetResponse enables you to sell products and take payments through it’s landing pages, whereas this is not possible with ActiveCampaign
ActiveCampaign vs Aweber
The primary problem in this contrast is the prices.
Note that neither ActiveCampaign nor AWeber use free strategies. The entry tier for ActiveCampaign is the $15 a month deal, which lets you manage 500 customers and 3 users. AWeber’s deal for the same amount of subscriber is two times as expensive at $19 a month.
After that, Active Campaign’s prices shoot up considerably. You can increase to 5000 customers for $69 a month vs $49 for AWeber. Then it’s 10,000 for $111 a month with ActiveCampaign and $69 a month with AWeber.
In summary, reasons for choosing AWeber over ActiveCampaign are scarce. These consist of phone assistance, and cool registration forms that incorporate audio files or videos.
But truly AWeber is a tough company to recommend. Their prices resemble the competitors (or more costly) and they are seriously lacking in functions. ActiveCampaign uses one of the best services in regards to automations and reporting, which can make them an extremely sophisticated option for your e-mail marketing.
Finally, it’s worth keeping in mind that other aspects could steer you towards various providers. For example, if you desire a less expensive or complimentary service with excellent features, MailerLite comes highly recommended, and GetResponse is our top pick for reporting and ecommerce tracking.
Winner: AWeber’s entry strategy is twice as expensive as ActiveCampaign’s. Going up to other tiers, ActiveCampaign’s rates are not low. But they seem fair as they offer more than other newsletter services. AWeber on the other hand has lots of cheaper competition. You get what you pay for, after all, so let’s call it a draw.
ActiveCampaign vs ClickFunnels
Discussing ActiveCampaign vs ClickFunnels, ClickFunnels is really is a type of funnel builder that enables you to construct sales funnels or landing pages to increase sales and revenue.
Basically, it is like a site contractor to help web designer build their organisation sites. In addition, you can also choose some design templates readily available. So, we can say that ActiveCampaign is not the like ClickFunnels.
In this case, ClickFunnels is a funnel contractor or web structure platform while ActiveCampaign is a sort of marketing automation tool. Speaking about the marketing automation tool, ClickFunnels in fact has Actionetics.
The Actionetics is an integrated marketing automation tool that you can utilize for e-mail marketing or CRM campaign. Though ClickFunnels has Actionetics, you can still integrate ClickFunnels with other marketing automation tools.