? Read on to discover…
Why I Made the Change from ClickFunnels to ActiveCampaign (and you should too).
If you are reading this, chances are you are thinking about getting your e-mail marketing automated – or you have been looking for some ActiveCampaign reviews. You are in the right place now.
In this ActiveCampaign review, I am going to expose the reasons that I made the switch from ClickFunnels to ActiveCampaign lately.
You are going to learn the unique advantages of using ActiveCampaign compared to other ActiveCampaign alternatives for your e-mail marketing and autoresponder needs.
You will find out the advantages and disadvantages, rates, functions and information of ActiveCampaign.
After going through this, you’re going to discover …
- What precisely is ActiveCampaign?
- Does ActiveCampaign have all the performance I require for my email marketing projects?
- What’s ActiveCampaign prices like?
- How does it compare with other leading email marketing services, like Aweber, Clickfunnels and Getresponse?
- What are the top features and benefits of ActiveCampaign?
- Is ActiveCampaign easy to use?
- ActiveCampaign Vs Clickfunnels
- ActiveCampaign Vs Getresponse
- ActiveCampaign Vs Aweber
- ActiveCampaign Vs ConvertKit
Continue reading to find out the answers to these questions, followed by unbiased contrast between ActiveCampaign with Aweber, Getresponse and ClickFunnels.
Ultimately it’s going to answer for you – Is it right for your service?
Let’s begin with a fundamental summary of the item.
What is ActiveCampaign?
ActiveCampaign provides nearly everything you need within a newsletter marketing tool, plus their sophisticated automations are hard to beat.
ActiveCampaign besides being a powerhouse newslettermarketing app , it is also an email marketing, marketing automation, and CRM option.
- Sync all consumer details to ActiveCampaign.
- Consumer’s order details are added on their profile including order overall, products, and delivering info.
- Sync all historic order details and all future orders will be synced in real-time as they occur.
- Each consumer’s lifetime worth is automatically determined for you.
In short, With ActiveCampaign, you’ll be able to exceed email marketing.
How is ActiveCampaign rates plan?
Free Trial: 14 days. (Click here To Start Your Free Trial)
Upfront Fee: Free.
Repeating Fee: $ 15.00/ mo
ActiveCampaign offers practically whatever you require within a newsletter marketing tool, plus their sophisticated automations are hard to beat.
The entry-level strategy starts at $15 each month (for as much as 500 customers, paid regular monthly), or, if you want to access professional functions such as the inbuilt CRM and lead scoring, the Plus strategy starts at $70 monthly.
Thinking about the value and automation that it provides, I would think about the prices to be in the inexpensive range.
Simply put, it’s like the the Caviar of Email Marketing however without the absurd price tag!
ActiveCampaign Feature Review 1: Easily Become An Email Marketing Automation Wizard …
The thing I like about ActiveCampaign is its ease of use. You can have your project established in minutes even if you have actually never ever utilized the software application in the past, and aren’t tech-savvy. It literally turns anyone into an email automation wizard.
Kinds of emails you can send out with ActiveCampaign:.
- Broadcast e-mails. – Often you require to speak with everyone simultaneously. Send out one-time email projects to anyone on your list.
- Activated emails. – Trigger e-mails based upon purchase. Or website check outs. Or engagement. Instantly send out emails when your contacts are most interested.
- Targeted e-mails. – Ensure the right message gets to the ideal individual. Group your audience into sectors based on nearly any factor.
- Email autoresponders. – Get in touch right away. Send out welcome e-mails, begin a welcome series, or deliver lead magnets automatically.
- Email funnels. – Sell more with email. Set up email automation that turns your contacts from interested leads to paying consumers.
- Set up emails. –Schedule emails for a specific date and time. Perfect for events, holidays, birthdays, and sales groups.
Few outstanding functions of ActiveCampaign that impress me:
ActiveCampaign Feature Review 2: Conditional content.
The capability to send precisely what your contacts want to see is so crucial and heavily emphasized in ActiveCampaign.
Studies have actually shown that segmentation and dynamic content increase conversion by at leasy 250%. And ActiveCampaign makes it so simple to tailor your message and send out targeted e-mails to exactly the best contact.
When you send precisely what your contacts want to see, your e-mails feel personal. And more people engage with your emails.
Have you ever received e-mails that appear strangely or are difficult to read on a mobile? Well, this will never take place when you utilize ActiveCampaign because it immediately makes emails look as good on mobile as they do on desktop.
You can add tags, get alerts, and produce offers, the 2nd an email link is clicked. With this helpful feature you can personalize your content and e-mails so much better to get the conversion and sales that you desire.
ActiveCampaign Feature Review 3: Site tracking.
I utilized to require another link tracking software application to do this however since I changed to ActiveCampaign, I do not require my link tracking software any longer.
ActiveCampaign will connect your e-mail marketing to your contact’s behavior on your site. And it’s not simply some easy link tracking, it reveals you actually effective information.
Site tracking pulls information in, so you can track every step of your client’s journey and make certain nobody fails the cracks. And it’s not difficult to set it up – it’s simply a wordpress plugin that you’ve to set up and it will establish site tracking automatically.
So, for example, a customer clicks through your link in your e-mail and reaches your site. He then clicks on the ‘order’ button but never ever proceed to finish the order.
You can just have ActiveCampaign trigger an automatic e-mail follow up to be sent off to this subscriber regarding the product that he’s interested in.
All these are done behind the scene and you do not need to do any finger lifting at all.
Simply put, site tracking allows you see what items, services, and details your contacts are most interested in. When you know that, you can follow up to transform more clients.
ActiveCampaign Feature Review 4: Tags and segmentation.
When we talk about division, it sounds like a huge word. An easier way to understand is using the word ‘tag’.
It’s some sort like the ability to attach a sticky note or tag to your contacts. After you add a tag, it never falls off– and you can target that particular contact permanently.
Tags let you group, sort, send, and automate your contacts and email content.
With tags, you can tailor your email material so that when you send one e-mail– you can send it with various, conditional material.
You can use tags to switch out areas of text or images so that each contact sees precisely what they’re interested in.
When contacts visit your site or click on links in your emails, they show you what they are interested in. You can instantly add a tag at any time your contact takes an action– and after that send them content based upon their interests.
Example of segmentation you can do …
- Visits to your website
- Contact with your sales team
- Details in custom fields
- Task function.
- Organization type.
- Individual interests.
- Quiz results.
- Individuals who open your e-mails.
- Individuals who click in your e-mails.
- Date subscribed.
- Geographic area.
- Client lifetime value.
- Products purchased.
- Time given that last purchase.
In short, with tags or division with ActiveCampaign, you send out people precisely what they want to see. (so they stay longer with you and are more inclined to purchase from you!).
ActiveCampaign Feature Review 5: Awesome marketing automation.
I like how ActiveCampaign puts it – It’s like getting an extra employee without needing an additional desk.
It’s real. Automation handles what no one else has time for. It frees up your time so that you can spend your time on other profit-generating jobs.
ActiveCampaign comes with a builit in drag-and-drop automation home builder that allows you establish automatic workflows in minutes.
After preliminary setup and process, finding out and introducing the system, through extremely quick, quality, and comprehensive support, I discover that I no longer can live without ActiveCampaign.
It makes automating your e-mail messages so easy that I was sorry for not jumping over to ActiveCampaign earlier.
I comprehend the discomfort of dealing with hard to understand automation ‘workflow’. I got that bad experience with other e-mail marketing solutions.
With ActiveCampaign, if you ever aren’t sure what to do, pre-built workflows, training guides, videos, and live individually assistance are here for you. And if you need a place to begin, they use exceptional pre-made engagement automations that take less than 5 minutes to establish.
I’m now sticking with ActiveCampaign.
ActiveCampaign Feature Review 6: Gmail extension for Chrome for CRM.
Well, this is a distinct function that I do not see in other email marketing app. Essentially it connects ActiveCampaign to your Gmail account so that you can manage all of your sales communications without leaving your email account.
It permits you to see exactly when individuals open your e-mails.
Have you ever wondered have your contacts opened your emails? How many times? You can do deep tracking with your emails to understand when (and the number of times) your contacts connect– in addition to view them in ActiveCampaign.
In addition, you can see your CRM information from your Gmail inbox. This enables you to get full contact records and notes to manage details without inconvenience – all in one mail box.
A very thoughtful function from ActiveCampaign I would state. Give it a try here.
ActiveCampaign Feature Review 7: Lead scoring.
This is something that is barely seen in other ActiveCampaign alternative.
But initially, what is a lead score?
To put it simply, it is a number that increases or down based on how contacts connect with your company.
For example, do they visit your site? Open an email? Send a form? Contribute to their lead rating, so you can see how engaged each of your contact is at a look.
Some people are practically ready to purchase from you, and these are extremely certified leads. However do you know how to determine them?
Without this lead scoring tool, it would mean trying to find a needle in the large ocean so to speak.
Even more so as some remain in danger of not becoming clients. You will want to offer them something else that is more relavant to keep them thinking about your offers or items.
With lead scoring I had the ability to immediately track engagement and understand who to follow up with.
Inside the dashboard, it is indeed really easy to set them up so that it immediately sets off email alerts and assign jobs based upon lead score modifications, so I can constantly follow up with the deals most likely to close.
This is one of the functions that you will use most as it is so flexible. You can change a rating based upon anything.
For example, do you care about email opens, or form submissions? Site check outs, or e-mail replies?
You can adjust lead ratings based on practically any action, so you can select the lead scoring rules that make sense for your organisation.
When a contact strikes a certain rating, it will start an automation. So, behind the scene, without you doing any work, it will instantly send your most engaged contacts the information they require, then make an offer that’s a no-brainer.
You can literally set up scores for whatever you offer. It does not matter if you offer multiple products or various services. You can establish several lead ratings, so that you can track interest for each of your offerings individually.
This is among the features that I wished I understood earlier! Click on this link now to experience this!
ActiveCampaign Feature Review 8: SMS drip marketing campaign.
I almost didn’t wish to share this due to the fact that this is probably among the very best concealed of ActiveCampaign.
The biggest without a doubt benefit to ActiveCampaign is the capability to send a text message, either a one off tip other to the group, or as part of the strategic drip marketing project.
You do not need to pay separately for this. It is all inclusive in your ActiveCampaign control panel. This is useful because individuals are on the mobile more often nowadays and having a text message system in place makes you stick out.
ActiveCampaign Feature Review 9: Site messaging.
This is essentially email marketing on steroids. When people visit your website from your e-mail, site messages help you follow up at the specific moment your audience is most engaged. These are Perfectly timed.
Messages on your website that are set off utilizing automations.
I see Site messages as a new channel. Which means I can make offers that are hard to make in your other marketing.
For example, I regularly use it to qualify my leads and add a human touch.
A site message with a call to action can help qualify leads and it feels warm to be able to message each contact separately. (all done automatically behind the scene).
I also use it to offer visitors a strong call to action at the moment that they are most engaged asking them to purchase.
I discover that they work hand in hand with your email messages due to the fact that they are so eye capturing and individualized.
The messages are surprisingly highly customizable – colors, icons, designs, and imagery that fit with your website or brand. And target messages to individual contacts based on the information you’ve collected.
I can never live without this feature after changing to ActiveCampaign from my previous email marketing CRM.
Conclusion after switching to ActiveCampaign from ClickFunnels…
Active Campaign was advised to me by my marketing counterpart.
It works perfectly for all of our needs 98% of the time. We have just run into a couple of snags here and there when a part of a system stops operating.
The ONLY problem that I have is we aren’t informed if something “breaks” in among our automations. Everything else works just extremely.
My marketing man utilizes all the bells and whistles … while it is easy enough for me to do my weekly emails. Love it! I came from Hubspot (unbelievably costly and challenging) and would never go back.
With ActiveCampaign, you will be able to exceed e-mail marketing.
You’ll have the ability to provide individualized follow up for your clients depending upon which items they’ve seen and purchased. These targeted campaigns will increase your conversion rate, increase sales, and reinforce your relationship with clients.
You can utilize this consumer insight to tailor the material of your email projects so that you are sending out deals for products they’re interested in. If you’re having a sale on a particular product, you can send out the campaign to people who have bought that category of product in the past.
You could send a loyalty benefit to your most important consumers. Our users report a time to positive ROI that is less than half our competitors. I like how simple it is to utilize. They truly make the functionality with typical manner ins which any online marketer would need. For example, the contacts, list, tags are all arranged …
I also like how amazing their Automation feature is. You can customize emails particularly to tags or lists that you have for each contact, so the personalization that you can have towards your contacts is incredible.
With ActiveCampaign, I’ve discovered it extremely easy to integrate with Shopify. With simply a couple clicks you’re synchronized. It’s constantly operating in the background, collecting data from Shopify.
ActiveCampaign vs GetResponse
Main Differences Between ActiveCampaign vs GetResponse are:
- GetResponse enables you to develop landing pages, whereas ActiveCampaign does not offer this function.
- GetResponse has an integrated webinar function, whereas with ActiveCampaign you would need to utilize a third-party combination for this.
- GetResponse only allows you to call your subscribers by e-mail, whereas ActiveCampaign enables you to contact your subscribers by SMS and website messaging
- GetResponse allows you to offer products and take payments through it’s landing pages, whereas this is not possible with ActiveCampaign
ActiveCampaign vs Aweber
The primary issue in this comparison is the pricing.
Note that neither ActiveCampaign nor AWeber provide free strategies. The entry tier for ActiveCampaign is the $15 a month offer, which lets you manage 500 subscribers and 3 users. AWeber’s offer for the very same quantity of subscriber is two times as expensive at $19 a month.
After that, Active Campaign’s prices shoot up dramatically. You can go up to 5000 subscribers for $69 a month vs $49 for AWeber. Then it’s 10,000 for $111 a month with ActiveCampaign and $69 a month with AWeber.
In summary, reasons for selecting AWeber over ActiveCampaign are rare. These consist of phone assistance, and funky registration forms that integrate audio files or videos.
However really AWeber is a tough company to suggest. Their costs are similar to the competition (or more expensive) and they are seriously doing not have in features. ActiveCampaign offers among the very best options in regards to automations and reporting, which can make them a really sophisticated service for your email marketing.
Finally, it’s worth bearing in mind that other aspects could steer you towards various companies. For instance, if you want a more affordable or complimentary solution with excellent functions, MailerLite comes highly suggested, and GetResponse is our leading choice for reporting and ecommerce tracking.
Winner: AWeber’s entry plan is two times as pricey as ActiveCampaign’s. Going up to other tiers, ActiveCampaign’s rates are not low. However they seem fair as they offer more than other newsletter services. AWeber on the other hand has great deals of less expensive competition. You get what you pay for, after all, so let’s call it a draw.
ActiveCampaign vs ClickFunnels
Speaking about ActiveCampaign vs ClickFunnels, ClickFunnels is really is a type of funnel builder that enables you to build sales funnels or landing pages to increase sales and revenue.
Essentially, it is like a website contractor to assist web designer construct their company websites. In addition, you can also choose some templates offered. So, we can state that ActiveCampaign is not the like ClickFunnels.
In this case, ClickFunnels is a funnel contractor or web structure platform while ActiveCampaign is a kind of marketing automation tool. Speaking about the marketing automation tool, ClickFunnels in fact has Actionetics.
The Actionetics is an integrated marketing automation tool that you can utilize for email marketing or CRM campaign. Though ClickFunnels has Actionetics, you can still integrate ClickFunnels with other marketing automation tools.