? Continue reading to discover…
Why I Made the Switch from ClickFunnels to ActiveCampaign (and you must too).
If you are reading this, possibilities are you are considering getting your e-mail marketing automated – or you have actually been looking for some ActiveCampaign information. You are in the right place now.
In this ActiveCampaign review, I am going to reveal the reasons why I made the switch from ClickFunnels to ActiveCampaign lately.
You are going to learn the special benefits of using ActiveCampaign compared to other ActiveCampaign alternatives for your e-mail marketing and autoresponder requirements.
You will find out the benefits and drawbacks, rates, functions and information of ActiveCampaign.
After going through this, you’re going to learn about …
- What precisely is ActiveCampaign?
- Does ActiveCampaign have all the performance I need for my e-mail marketing campaigns?
- What’s ActiveCampaign pricing like?
- How does it compare to other leading email marketing services, like Aweber, Clickfunnels and Getresponse?
- What are the top features and advantages of ActiveCampaign?
- Is ActiveCampaign easy to use?
- ActiveCampaign Vs Clickfunnels
- ActiveCampaign Vs Getresponse
- ActiveCampaign Vs Aweber
- ActiveCampaign Vs ConvertKit
Keep reading to find out the answers to these questions, followed by impartial contrast in between ActiveCampaign with Aweber, Getresponse and ClickFunnels.
Eventually it’s going to answer for you – Is it right for your organisation?
Let’s begin with a standard introduction of the product.
What is ActiveCampaign?
ActiveCampaign offers nearly everything you require within a newsletter marketing tool, plus their advanced automations are difficult to beat.
ActiveCampaign besides being a complete autorespondermarketing solution , it is also an e-mail marketing, marketing automation, and CRM option.
- Sync all client information to ActiveCampaign.
- Client’s order details are added on their profile including order overall, products, and delivering details.
- Sync all historic order info and all future orders will be synced in real-time as they occur.
- Each consumer’s life time worth is immediately calculated for you.
In short, With ActiveCampaign, you’ll be able to exceed e-mail marketing.
How is ActiveCampaign pricing plan?
Free Trial: 14 days. (Click here To Start Your Free Trial)
Upfront Fee: Free.
Recurring Fee: $ 15.00/ mo
ActiveCampaign offers almost whatever you require within a newsletter marketing tool, plus their advanced automations are difficult to beat.
The entry-level strategy begins at $15 each month (for as much as 500 customers, paid regular monthly), or, if you wish to access professional functions such as the built-in CRM and lead scoring, the Plus strategy begins at $70 per month.
Thinking about the worth and automation that it provides, I would consider the pricing to be in the affordable variety.
In short, it’s like the the Caviar of Email Marketing however without the outrageous price tag!
ActiveCampaign Feature Review 1: Easily Become An Email Marketing Automation Wizard …
The thing I like about ActiveCampaign is its ease of use. You can have your campaign established in minutes even if you have never ever utilized the software before, and aren’t tech-savvy. It actually turns anyone into an e-mail automation wizard.
Types of emails you can send out with ActiveCampaign:.
- Broadcast e-mails. – Often you require to speak to everybody simultaneously. Send one-time e-mail projects to anybody on your list.
- Activated e-mails. – Trigger emails based on purchase. Or site visits. Or engagement. Instantly send out e-mails when your contacts are most interested.
- Targeted emails. – Make sure the best message gets to the ideal person. Group your audience into segments based upon practically any factor.
- Email autoresponders. – Contact us right away. Send welcome e-mails, start a welcome series, or provide lead magnets instantly.
- Email funnels. – Offer more with email. Establish email automation that turns your contacts from interested cause paying customers.
- Scheduled emails. –Schedule emails for a particular date and time. Perfect for events, vacations, birthdays, and sales teams.
Few impressive features of ActiveCampaign that impress me:
ActiveCampaign Feature Review 2: Conditional material.
The capability to send precisely what your contacts want to see is so important and greatly emphasized in ActiveCampaign.
Research studies have actually shown that division and dynamic content increase conversion by at leasy 250%. And ActiveCampaign makes it so simple to customize your message and send targeted emails to exactly the right contact.
When you send out exactly what your contacts want to see, your e-mails feel personal. And more individuals engage with your e-mails.
Have you ever got e-mails that appear oddly or are difficult to read on a mobile? Well, this will never occur when you use ActiveCampaign since it instantly makes e-mails look as good on mobile as they do on desktop.
You can add tags, get notifications, and create offers, the 2nd an email link is clicked. With this useful feature you can personalize your material and emails a lot better to get the conversion and sales that you desire.
ActiveCampaign Feature Review 3: Site tracking.
I used to need another link tracking software application to do this but since I switched to ActiveCampaign, I don’t require my link tracking software any longer.
ActiveCampaign will connect your e-mail marketing to your contact’s behavior on your site. And it’s not just some simple link tracking, it reveals you actually powerful information.
Site tracking pulls information in, so you can track every step of your client’s journey and ensure nobody fails the fractures. And it’s not hard to set it up – it’s simply a wordpress plugin that you’ve to install and it will set up website tracking automatically.
So, for example, a subscriber clicks through your link in your e-mail and arrives at your site. He then clicks the ‘order’ button but never ever continue to finish the order.
You can merely have ActiveCampaign activate an automatic e-mail follow up to be dispatched to this customer regarding the item that he’s interested in.
All these are done behind the scene and you do not have to do any finger lifting at all.
In other words, site tracking enables you see what products, services, and details your contacts are most thinking about. As soon as you know that, you can follow up to transform more clients.
ActiveCampaign Feature Review 4: Tags and division.
When we talk about division, it sounds like a big word. A simpler way to understand is utilizing the word ‘tag’.
It’s some sort like the capability to attach a sticky note or tag to your contacts. After you include a tag, it never falls off– and you can target that particular contact forever.
Tags let you group, sort, send, and automate your contacts and email content.
With tags, you can customize your e-mail material so that when you send out one email– you can send it with different, conditional material.
You can utilize tags to swap out sections of text or images so that each contact sees precisely what they’re interested in.
When contacts visit your website or click links in your e-mails, they show you what they have an interest in. You can immediately add a tag whenever your contact takes an action– and after that send them content based upon their interests.
Example of division you can do …
- Visits to your website
- Contact with your sales team
- Information in custom fields
- Job function.
- Organization type.
- Individual interests.
- Test outcomes.
- People who open your emails.
- People who click in your emails.
- Date subscribed.
- Geographical area.
- Customer life time value.
- Products bought.
- Time given that last purchase.
In other words, with tags or division with ActiveCampaign, you send individuals precisely what they want to see. (so they stay longer with you and are more inclined to purchase from you!).
ActiveCampaign Feature Review 5: Awesome marketing automation.
I love how ActiveCampaign puts it – It’s like getting an additional employee without requiring an extra desk.
It’s true. Automation manages what no one else has time for. It frees up your time so that you can invest your time on other profit-generating jobs.
ActiveCampaign features a builit in drag-and-drop automation builder that permits you set up automatic workflows in minutes.
After preliminary setup and procedure, finding out and presenting the system, through incredibly quick, quality, and comprehensive support, I find that I no longer can live without ActiveCampaign.
It makes automating your email messages so easy that I regretted not leaping over to ActiveCampaign previously.
I understand the discomfort of handling challenging to understand automation ‘workflow’. I got that disappointment with other e-mail marketing services.
With ActiveCampaign, if you ever aren’t sure what to do, pre-built workflows, training guides, videos, and live one-on-one support are here for you. And if you need a place to start, they offer exceptional pre-made engagement automations that take less than 5 minutes to establish.
I’m now sticking to ActiveCampaign.
ActiveCampaign Feature Review 6: Gmail extension for Chrome for CRM.
Well, this is an unique function that I don’t see in other email marketing app. Basically it links ActiveCampaign to your Gmail account so that you can manage all of your sales communications without leaving your email account.
It allows you to see precisely when people open your emails.
Have you ever questioned have your contacts opened your e-mails? How many times? You can do deep tracking with your e-mails to know when (and the number of times) your contacts engage– along with view them in ActiveCampaign.
In addition, you can see your CRM information from your Gmail inbox. This enables you to get complete contact records and notes to manage information without trouble – all in one mailbox.
An extremely thoughtful feature from ActiveCampaign I would say. Give it a try here.
ActiveCampaign Feature Review 7: Lead scoring.
This is something that is barely seen in other ActiveCampaign option.
However first, what is a lead rating?
To put it just, it is a number that goes up or down based on how contacts connect with your service.
For instance, do they visit your site? Open an email? Submit a kind? Add to their lead score, so you can see how engaged each of your contact is at a look.
Some individuals are nearly all set to buy from you, and these are highly certified leads. But do you know how to determine them?
Without this lead scoring tool, it would suggest looking for a needle in the large ocean so to speak.
Even more so as some remain in threat of not ending up being consumers. You will want to use them something else that is more relavant to keep them thinking about your deals or items.
With lead scoring I had the ability to instantly track engagement and know who to follow up with.
Inside the dashboard, it is certainly really easy to set them up so that it instantly sets off email notifications and designate jobs based upon lead rating modifications, so I can constantly follow up with the offers more than likely to close.
This is one of the functions that you will utilize most as it is so versatile. You can change a score based upon anything.
For example, do you care about email opens, or form submissions? Website sees, or email replies?
You can change lead ratings based upon practically any action, so you can pick the lead scoring rules that make sense for your service.
When a contact hits a certain rating, it will start an automation. So, behind the scene, without you doing any work, it will instantly send your most engaged contacts the information they need, then make an offer that’s a no-brainer.
You can literally set up ratings for whatever you use. It does not matter if you provide several items or various services. You can establish several lead scores, so that you can track interest for each of your offerings individually.
This is one of the functions that I wanted I understood earlier! Click here now to experience this!
ActiveCampaign Feature Review 8: SMS drip marketing campaign.
I nearly didn’t wish to share this due to the fact that this is probably one of the best concealed of ActiveCampaign.
The greatest by far advantage to ActiveCampaign is the capability to send a text, either a one off pointer other to the group, or as part of the strategic drip marketing campaign.
You do not require to pay separately for this. It is all inclusive in your ActiveCampaign control panel. This is useful because people are on the mobile regularly nowadays and having a text system in place makes you stand apart.
ActiveCampaign Feature Review 9: Site messaging.
This is basically email marketing on steroids. When individuals visit your site from your e-mail, site messages assist you follow up at the exact minute your audience is most engaged. These are Perfectly timed.
Messages on your site that are set off using automations.
I see Site messages as a brand-new channel. Which implies I can make offers that are tough to make in your other marketing.
For example, I regularly utilize it to qualify my leads and add a human touch.
A website message with a call to action can assist qualify leads and it feels warm to be able to message each contact separately. (all done instantly behind the scene).
I also utilize it to offer visitors a strong call to action at the moment that they are most engaged asking to purchase.
I discover that they work hand in hand with your email messages since they are so eye capturing and customized.
The messages are remarkably extremely personalized – colors, icons, designs, and imagery that fit with your website or brand name. And target messages to individual contacts based upon the data you’ve collected.
I can never live without this function after changing to ActiveCampaign from my previous email marketing CRM.
Conclusion after changing to ActiveCampaign from ClickFunnels…
Active Campaign was advised to me by my marketing counterpart.
It works perfectly for all of our needs 98% of the time. We have only encounter a couple of snags occasionally when a part of a system stops working.
The ONLY problem that I have is we aren’t alerted if something “breaks” in one of our automations. Everything else works just extremely.
My marketing person uses all the bells and whistles … while it is easy enough for me to do my weekly emails. Love it! I came from Hubspot (extremely pricey and difficult) and would never go back.
With ActiveCampaign, you will have the ability to exceed e-mail marketing.
You’ll have the ability to provide customized follow up for your clients depending upon which products they’ve seen and purchased. These targeted projects will increase your conversion rate, boost sales, and strengthen your relationship with customers.
You can utilize this customer insight to customize the content of your email projects so that you are sending out deals for items they’re interested in. If you’re having a sale on a certain product, you can send the campaign to individuals who have actually bought that category of product in the past.
You might send out a commitment benefit to your most important consumers. Our users report a time to positive ROI that is less than half our competitors. I like how easy it is to use. They actually make the usability with typical ways that any online marketer would require. For example, the contacts, list, tags are all arranged …
I also enjoy how remarkable their Automation feature is. You can customize e-mails particularly to tags or lists that you have for each contact, so the customization that you can have towards your contacts is remarkable.
With ActiveCampaign, I’ve discovered it extremely easy to incorporate with Shopify. With just a couple clicks you’re synchronized. It’s constantly operating in the background, gathering data from Shopify.
ActiveCampaign vs GetResponse
Main Differences Between ActiveCampaign vs GetResponse are:
- GetResponse enables you to construct landing pages, whereas ActiveCampaign does not use this function.
- GetResponse has a built-in webinar feature, whereas with ActiveCampaign you would require to use a third-party integration for this.
- GetResponse just enables you to contact your customers by e-mail, whereas ActiveCampaign allows you to call your subscribers by SMS and site messaging
- GetResponse allows you to sell products and take payments through it’s landing pages, whereas this is not possible with ActiveCampaign
ActiveCampaign vs Aweber
The main issue in this contrast is the pricing.
Note that neither ActiveCampaign nor AWeber use complimentary plans. The entry tier for ActiveCampaign is the $15 a month deal, which lets you manage 500 customers and 3 users. AWeber’s deal for the same amount of subscriber is twice as pricey at $19 a month.
After that, Active Campaign’s rates soar considerably. You can go up to 5000 customers for $69 a month vs $49 for AWeber. Then it’s 10,000 for $111 a month with ActiveCampaign and $69 a month with AWeber.
In summary, reasons for selecting AWeber over ActiveCampaign are scarce. These consist of phone support, and funky registration kinds that integrate audio files or videos.
However truly AWeber is a tough company to recommend. Their rates resemble the competition (or more pricey) and they are seriously lacking in features. ActiveCampaign provides among the best services in regards to automations and reporting, which can make them an extremely advanced service for your e-mail marketing.
Finally, it’s worth bearing in mind that other factors might guide you towards different companies. For example, if you desire a cheaper or free service with excellent functions, MailerLite comes extremely advised, and GetResponse is our leading choice for reporting and ecommerce tracking.
Winner: AWeber’s entry plan is twice as pricey as ActiveCampaign’s. Going up to other tiers, ActiveCampaign’s rates are not low. But they seem fair as they use more than other newsletter services. AWeber on the other hand has lots of cheaper competitors. You get what you spend for, after all, so let’s call it a draw.
ActiveCampaign vs ClickFunnels
Talking about ActiveCampaign vs ClickFunnels, ClickFunnels is actually is a type of funnel builder that allows you to develop sales funnels or landing pages to increase sales and profit.
Essentially, it is like a site home builder to assist web designer build their business sites. In addition, you can also choose some templates readily available. So, we can say that ActiveCampaign is not the same as ClickFunnels.
In this case, ClickFunnels is a funnel home builder or web structure platform while ActiveCampaign is a sort of marketing automation tool. Discussing the marketing automation tool, ClickFunnels actually has Actionetics.
The Actionetics is a built-in marketing automation tool that you can use for e-mail marketing or CRM campaign. Though ClickFunnels has Actionetics, you can still integrate ClickFunnels with other marketing automation tools.