? Continue reading to find out…
Why I Made the Switch from ClickFunnels to ActiveCampaign (and you ought to too).
If you are reading this, chances are you are thinking about getting your email marketing automated – or you have actually been looking for some ActiveCampaign evaluations. You are in the best place now.
In this ActiveCampaign review, I am going to reveal the reasons why I made the switch from ClickFunnels to ActiveCampaign lately.
You are going to learn the distinct advantages of using ActiveCampaign compared to other ActiveCampaign alternatives for your e-mail marketing and autoresponder needs.
You will discover the benefits and drawbacks, rates, features and details of ActiveCampaign.
After reading through this, you’re going to discover …
- What exactly is ActiveCampaign?
- Does ActiveCampaign have all the performance I need for my email marketing campaigns?
- What’s ActiveCampaign pricing like?
- How does it compare with other leading e-mail marketing solutions, like Aweber, Clickfunnels and Getresponse?
- What are the top functions and benefits of ActiveCampaign?
- Is ActiveCampaign easy to use?
- ActiveCampaign Vs Clickfunnels
- ActiveCampaign Vs Getresponse
- ActiveCampaign Vs Aweber
- ActiveCampaign Vs ConvertKit
Continue reading to find out the answers to these questions, followed by unbiased comparison in between ActiveCampaign with Aweber, Getresponse and ClickFunnels.
Eventually it’s going to answer for you – Is it right for your service?
Let’s begin with a basic summary of the product.
What is ActiveCampaign?
ActiveCampaign provides almost everything you need within a newsletter marketing tool, plus their advanced automations are hard to beat.
ActiveCampaign besides being a sophisticated newslettermarketing tool , it is also an e-mail marketing, marketing automation, and CRM option.
- Sync all client information to ActiveCampaign.
- Customer’s order information are added on their profile including order total, items, and shipping information.
- Sync all historic order info and all future orders will be synced in real-time as they happen.
- Each client’s life time value is automatically calculated for you.
In short, With ActiveCampaign, you’ll have the ability to surpass email marketing.
How is ActiveCampaign prices plan?
Free Trial: 14 days. (Click here To Start Your Free Trial)
Upfront Fee: Free.
Recurring Fee: $ 15.00/ mo
ActiveCampaign gives nearly whatever you require within a newsletter marketing tool, plus their innovative automations are difficult to beat.
The entry-level plan begins at $15 per month (for up to 500 subscribers, paid month-to-month), or, if you want to gain access to professional features such as the inbuilt CRM and lead scoring, the Plus plan starts at $70 each month.
Thinking about the value and automation that it supplies, I would think about the rates to be in the cost effective variety.
In other words, it’s like the the Caviar of Email Marketing however without the ridiculous price tag!
ActiveCampaign Feature Review 1: Easily Become An Email Marketing Automation Wizard …
The thing I like about ActiveCampaign is its ease of use. You can have your project set up in minutes even if you have actually never ever utilized the software previously, and aren’t tech-savvy. It literally turns anybody into an e-mail automation wizard.
Kinds of emails you can send with ActiveCampaign:.
- Broadcast e-mails. – Sometimes you require to speak with everyone at the same time. Send out one-time email projects to anyone on your list.
- Triggered emails. – Trigger emails based on purchase. Or site check outs. Or engagement. Immediately send e-mails when your contacts are most interested.
- Targeted e-mails. – Make sure the right message gets to the ideal person. Group your audience into sections based on nearly any element.
- Email autoresponders. – Contact us right now. Send welcome emails, begin a welcome series, or provide lead magnets instantly.
- Email funnels. – Sell more with email. Set up e-mail automation that turns your contacts from interested leads to paying customers.
- Arranged emails. –Arrange e-mails for a particular date and time. Perfect for events, holidays, birthdays, and sales teams.
Couple of impressive features of ActiveCampaign that impress me:
ActiveCampaign Feature Review 2: Conditional material.
The capability to send out precisely what your contacts wish to see is so essential and heavily stressed in ActiveCampaign.
Studies have shown that division and dynamic content increase conversion by at leasy 250%. And ActiveCampaign makes it so simple to customize your message and send targeted e-mails to precisely the right contact.
When you send exactly what your contacts wish to see, your e-mails feel personal. And more people engage with your emails.
Have you ever got e-mails that appear strangely or are difficult to read on a mobile? Well, this will never occur when you utilize ActiveCampaign because it immediately makes e-mails look as great on mobile as they do on desktop.
You can add tags, get notifications, and create offers, the 2nd an email link is clicked. With this handy feature you can customize your content and e-mails so much better to get the conversion and sales that you want.
ActiveCampaign Feature Review 3: Site tracking.
I used to need another link tracking software to do this however ever since I changed to ActiveCampaign, I don’t need my link tracking software application any longer.
ActiveCampaign will link your e-mail marketing to your contact’s habits on your website. And it’s not just some simple link tracking, it reveals you truly effective information.
Site tracking pulls information in, so you can track every step of your client’s journey and make sure nobody falls through the cracks. And it’s not difficult to set it up – it’s just a wordpress plugin that you’ve to install and it will establish site tracking automatically.
So, for example, a customer clicks through your link in your email and gets to your site. He then clicks on the ‘order’ button however never continue to complete the order.
You can merely have ActiveCampaign activate an automatic e-mail follow up to be sent off to this subscriber relating to the item that he’s interested in.
All these are done behind the scene and you don’t need to do any finger lifting at all.
In short, site tracking permits you see what products, services, and info your contacts are most interested in. As soon as you know that, you can follow up to convert more customers.
ActiveCampaign Feature Review 4: Tags and division.
When we speak about segmentation, it sounds like a big word. A simpler way to comprehend is using the word ‘tag’.
It’s some sort like the ability to connect a sticky note or tag to your contacts. After you add a tag, it never falls off– and you can target that particular contact forever.
Tags let you group, sort, send, and automate your contacts and email material.
With tags, you can personalize your e-mail content so that when you send out one email– you can send it with different, conditional content.
You can use tags to swap out sections of text or images so that each contact sees precisely what they’re interested in.
When contacts visit your site or click on links in your e-mails, they reveal you what they are interested in. You can immediately include a tag whenever your contact takes an action– and after that send them content based upon their interests.
Example of segmentation you can do …
- Visits to your website
- Contact with your sales group
- Details in custom fields
- Job function.
- Company type.
- Personal interests.
- Quiz results.
- Individuals who open your e-mails.
- Individuals who click in your e-mails.
- Date subscribed.
- Geographical location.
- Consumer life time worth.
- Products bought.
- Time considering that last purchase.
In short, with tags or segmentation with ActiveCampaign, you send people precisely what they want to see. (so they remain longer with you and are more likely to purchase from you!).
ActiveCampaign Feature Review 5: Awesome marketing automation.
I enjoy how ActiveCampaign puts it – It’s like getting an additional staff member without needing an additional desk.
It’s true. Automation handles what no one else has time for. It maximizes your time so that you can spend your time on other profit-generating tasks.
ActiveCampaign includes a builit in drag-and-drop automation builder that allows you establish automatic workflows in minutes.
After preliminary setup and process, learning and introducing the system, through exceptionally fast, quality, and detailed support, I discover that I no longer can live without ActiveCampaign.
It makes automating your email messages so easy that I regretted not leaping over to ActiveCampaign previously.
I understand the pain of handling hard to comprehend automation ‘workflow’. I got that disappointment with other email marketing solutions.
With ActiveCampaign, if you ever aren’t sure what to do, pre-built workflows, training guides, videos, and live individually support are here for you. And if you require a place to start, they use outstanding pre-made engagement automations that take less than 5 minutes to set up.
I’m now sticking to ActiveCampaign.
ActiveCampaign Feature Review 6: Gmail extension for Chrome for CRM.
Well, this is a distinct function that I do not see in other e-mail marketing app. Essentially it connects ActiveCampaign to your Gmail account so that you can manage all of your sales interactions without leaving your email account.
It enables you to see precisely when individuals open your e-mails.
Have you ever wondered have your contacts opened your emails? The number of times? You can do deep tracking with your e-mails to understand when (and the number of times) your contacts interact– in addition to view them in ActiveCampaign.
Furthermore, you can see your CRM information from your Gmail inbox. This allows you to get full contact records and notes to handle information without hassle – all in one mailbox.
A really thoughtful feature from ActiveCampaign I would say. Give it a try here.
ActiveCampaign Feature Review 7: Lead scoring.
This is something that is barely seen in other ActiveCampaign alternative.
However first, what is a lead score?
To put it simply, it is a number that increases or down based on how contacts communicate with your service.
For example, do they visit your website? Open an email? Send a type? Contribute to their lead rating, so you can see how engaged each of your contact is at a glance.
Some people are nearly all set to buy from you, and these are highly qualified leads. But do you understand how to identify them?
Without this lead scoring tool, it would mean searching for a needle in the large ocean so to speak.
Even more so as some are in risk of not ending up being consumers. You will want to use them something else that is more relavant to keep them interested in your offers or items.
With lead scoring I had the ability to immediately track engagement and know who to follow up with.
Inside the control panel, it is undoubtedly very simple to set them up so that it automatically triggers email notices and appoint jobs based upon lead score modifications, so I can always follow up with the offers more than likely to close.
This is one of the functions that you will utilize most as it is so versatile. You can adjust a rating based on anything.
For example, do you appreciate email opens, or form submissions? Website check outs, or email replies?
You can change lead scores based on almost any action, so you can select the lead scoring guidelines that make sense for your business.
When a contact hits a certain rating, it will start an automation. So, behind the scene, without you doing any work, it will automatically send your most engaged contacts the information they need, then make a deal that’s a no-brainer.
You can literally establish ratings for whatever you offer. It does not matter if you offer numerous items or various services. You can establish multiple lead ratings, so that you can track interest for each of your offerings separately.
This is one of the features that I wanted I understood earlier! Click on this link now to experience this!
ActiveCampaign Feature Review 8: SMS drip marketing campaign.
I nearly didn’t wish to share this because this is most likely among the best concealed of ActiveCampaign.
The greatest by far advantage to ActiveCampaign is the capability to send out a text message, either a one off pointer other to the group, or as part of the tactical drip marketing project.
You do not need to pay separately for this. It is all inclusive in your ActiveCampaign dashboard. This is useful due to the fact that people are on the mobile more often nowadays and having a text system in place makes you stand apart.
ActiveCampaign Feature Review 9: Site messaging.
This is basically email marketing on steroids. When individuals visit your website from your email, site messages help you follow up at the precise minute your audience is most engaged. These are Perfectly timed.
Messages on your website that are set off using automations.
I see Site messages as a brand-new channel. Which indicates I can make offers that are tough to make in your other marketing.
For example, I regularly use it to qualify my leads and add a human touch.
A site message with a call to action can help certify leads and it feels warm to be able to message each contact individually. (all done instantly behind the scene).
I also use it to give visitors a strong call to action at the moment that they are most engaged inquiring to buy.
I discover that they work hand in hand with your e-mail messages since they are so eye catching and personalized.
The messages are surprisingly highly personalized – colors, icons, layouts, and imagery that fit with your site or brand name. And target messages to specific contacts based upon the information you’ve gathered.
I can never ever live without this feature after switching to ActiveCampaign from my previous e-mail marketing CRM.
Conclusion after changing to ActiveCampaign from ClickFunnels…
Active Campaign was recommended to me by my marketing equivalent.
It works perfectly for all of our needs 98% of the time. We have only face a few snags occasionally when a part of a system stops functioning.
The ONLY problem that I have is we aren’t alerted if something “breaks” in among our automations. Whatever else works just extremely.
My marketing man uses all the bells and whistles … while it is easy enough for me to do my weekly emails. Love it! I originated from Hubspot (extremely costly and hard) and would never return.
With ActiveCampaign, you will be able to exceed e-mail marketing.
You’ll have the ability to deliver personalized follow up for your clients depending upon which products they’ve viewed and bought. These targeted campaigns will increase your conversion rate, boost sales, and reinforce your relationship with customers.
You can utilize this consumer insight to customize the content of your e-mail campaigns so that you are sending out deals for items they’re interested in. If you’re having a sale on a specific item, you can send out the campaign to people who have actually bought that classification of item in the past.
You might send out a loyalty reward to your most important clients. Our users report a time to positive ROI that is less than half our rivals. I love how easy it is to use. They actually make the functionality with typical manner ins which any marketer would need. For instance, the contacts, list, tags are all arranged …
I also enjoy how amazing their Automation function is. You can customize e-mails specifically to tags or lists that you have for each contact, so the personalization that you can have towards your contacts is incredible.
With ActiveCampaign, I’ve discovered it very easy to integrate with Shopify. With simply a couple clicks you’re synchronized. It’s always working in the background, collecting data from Shopify.
ActiveCampaign vs GetResponse
Main Differences Between ActiveCampaign vs GetResponse are:
- GetResponse allows you to construct landing pages, whereas ActiveCampaign does not offer this function.
- GetResponse has an integrated webinar feature, whereas with ActiveCampaign you would require to use a third-party combination for this.
- GetResponse only enables you to call your customers by e-mail, whereas ActiveCampaign permits you to call your customers by SMS and website messaging
- GetResponse allows you to offer items and take payments through it’s landing pages, whereas this is not possible with ActiveCampaign
ActiveCampaign vs Aweber
The main issue in this comparison is the prices.
Keep in mind that neither ActiveCampaign nor AWeber use free strategies. The entry tier for ActiveCampaign is the $15 a month offer, which lets you handle 500 customers and 3 users. AWeber’s offer for the very same quantity of subscriber is twice as expensive at $19 a month.
After that, Active Campaign’s prices soar significantly. You can go up to 5000 subscribers for $69 a month vs $49 for AWeber. Then it’s 10,000 for $111 a month with ActiveCampaign and $69 a month with AWeber.
In summary, factors for choosing AWeber over ActiveCampaign are scarce. These include phone assistance, and cool registration types that incorporate audio files or videos.
However truly AWeber is a hard business to suggest. Their rates are similar to the competition (or more costly) and they are seriously lacking in functions. ActiveCampaign offers one of the best options in terms of automations and reporting, which can make them a really advanced service for your e-mail marketing.
Finally, it’s worth remembering that other aspects could guide you towards different companies. For example, if you desire a more affordable or totally free option with great features, MailerLite comes extremely recommended, and GetResponse is our top pick for reporting and ecommerce tracking.
Winner: AWeber’s entry strategy is two times as expensive as ActiveCampaign’s. Going up to other tiers, ActiveCampaign’s prices are not low. However they appear fair as they offer more than other newsletter services. AWeber on the other hand has great deals of less expensive competitors. You get what you pay for, after all, so let’s call it a draw.
ActiveCampaign vs ClickFunnels
Speaking about ActiveCampaign vs ClickFunnels, ClickFunnels is actually is a type of funnel builder that permits you to build sales funnels or landing pages to increase sales and revenue.
Basically, it is like a website contractor to assist web designer construct their organisation sites. In addition, you can likewise choose some templates available. So, we can say that ActiveCampaign is not the same as ClickFunnels.
In this case, ClickFunnels is a funnel contractor or web structure platform while ActiveCampaign is a sort of marketing automation tool. Talking about the marketing automation tool, ClickFunnels actually has Actionetics.
The Actionetics is an integrated marketing automation tool that you can use for email marketing or CRM campaign. Though ClickFunnels has Actionetics, you can still integrate ClickFunnels with other marketing automation tools.