? Continue reading to learn…
Why I Made the Switch from ClickFunnels to ActiveCampaign (and you must too).
If you are reading this, chances are you are thinking about getting your e-mail marketing automated – or you have been looking for some ActiveCampaign reviews. You are in the right place now.
In this ActiveCampaign review, I am going to reveal the reasons why I made the switch from ClickFunnels to ActiveCampaign lately.
You are going to find out the distinct advantages of using ActiveCampaign compared to other ActiveCampaign alternatives for your e-mail marketing and autoresponder needs.
You will find out the advantages and disadvantages, rates, features and details of ActiveCampaign.
After going through this, you’re going to learn about …
- What precisely is ActiveCampaign?
- Does ActiveCampaign have all the functionality I require for my e-mail marketing projects?
- What’s ActiveCampaign rates like?
- How does it compare with other leading e-mail marketing services, like Aweber, Clickfunnels and Getresponse?
- What are the leading functions and advantages of ActiveCampaign?
- Is ActiveCampaign easy to use?
- ActiveCampaign Vs Clickfunnels
- ActiveCampaign Vs Getresponse
- ActiveCampaign Vs Aweber
- ActiveCampaign Vs ConvertKit
Keep reading to discover the answers to these questions, followed by impartial comparison between ActiveCampaign with Aweber, Getresponse and ClickFunnels.
Eventually it’s going to answer for you – Is it right for your organisation?
Let’s start with a basic summary of the item.
What is ActiveCampaign?
ActiveCampaign provides almost whatever you require within a newsletter marketing tool, plus their innovative automations are difficult to beat.
ActiveCampaign besides being a sophisticated newslettermarketing tool , it is also an email marketing, marketing automation, and CRM service.
- Sync all customer info to ActiveCampaign.
- Client’s order information are added on their profile consisting of order total, products, and delivering details.
- Sync all historic order info and all future orders will be synced in real-time as they occur.
- Each client’s lifetime worth is instantly determined for you.
Simply put, With ActiveCampaign, you’ll have the ability to exceed email marketing.
How is ActiveCampaign prices plan?
Free Trial: 14 days. (Click here To Start Your Free Trial)
Upfront Fee: Free.
Recurring Fee: $ 15.00/ mo
ActiveCampaign gives nearly whatever you need within a newsletter marketing tool, plus their sophisticated automations are tough to beat.
The entry-level plan starts at $15 monthly (for up to 500 customers, paid monthly), or, if you wish to gain access to professional functions such as the inbuilt CRM and lead scoring, the Plus strategy begins at $70 monthly.
Considering the value and automation that it offers, I would consider the prices to be in the inexpensive variety.
Simply put, it’s like the the Caviar of Email Marketing but without the outrageous price tag!
ActiveCampaign Feature Review 1: Easily Become An Email Marketing Automation Wizard …
The thing I like about ActiveCampaign is its ease of use. You can have your project established in minutes even if you have never utilized the software before, and aren’t tech-savvy. It literally turns anyone into an email automation wizard.
Types of e-mails you can send out with ActiveCampaign:.
- Broadcast emails. – Often you need to speak to everybody at the same time. Send one-time e-mail projects to anybody on your list.
- Activated emails. – Trigger e-mails based upon purchase. Or site check outs. Or engagement. Immediately send out emails when your contacts are most interested.
- Targeted emails. – Make certain the right message gets to the right individual. Group your audience into sections based on almost any aspect.
- Email autoresponders. – Get in touch right away. Send welcome e-mails, begin a welcome series, or provide lead magnets automatically.
- Email funnels. – Sell more with email. Establish email automation that turns your contacts from interested leads to paying consumers.
- Set up emails. –Set up emails for a specific date and time. Perfect for occasions, holidays, birthdays, and sales teams.
Few impressive features of ActiveCampaign that impress me:
ActiveCampaign Feature Review 2: Conditional material.
The capability to send out precisely what your contacts want to see is so crucial and greatly stressed in ActiveCampaign.
Studies have revealed that segmentation and vibrant content increase conversion by at leasy 250%. And ActiveCampaign makes it so simple to personalize your message and send out targeted e-mails to precisely the right contact.
When you send out precisely what your contacts wish to see, your e-mails feel individual. And more people engage with your e-mails.
Have you ever got e-mails that appear strangely or are difficult to read on a mobile? Well, this will never ever happen when you utilize ActiveCampaign since it automatically makes emails look as great on mobile as they do on desktop.
You can include tags, get notifications, and produce offers, the second an e-mail link is clicked. With this convenient function you can personalize your material and e-mails so much better to get the conversion and sales that you want.
ActiveCampaign Feature Review 3: Site tracking.
I used to require another link tracking software to do this however ever since I changed to ActiveCampaign, I don’t need my link tracking software any longer.
ActiveCampaign will connect your e-mail marketing to your contact’s behavior on your site. And it’s not simply some basic link tracking, it reveals you truly powerful information.
Site tracking pulls information in, so you can track every step of your consumer’s journey and ensure no one fails the cracks. And it’s not tough to set it up – it’s simply a wordpress plugin that you’ve to install and it will establish site tracking immediately.
So, for instance, a customer clicks through your link in your email and reaches your site. He then clicks on the ‘order’ button but never ever proceed to finish the order.
You can simply have ActiveCampaign activate an automatic e-mail follow up to be sent to this subscriber regarding the product that he’s interested in.
All these are done behind the scene and you do not have to do any finger lifting at all.
Simply put, site tracking enables you see what products, services, and info your contacts are most thinking about. When you know that, you can follow up to convert more consumers.
ActiveCampaign Feature Review 4: Tags and segmentation.
When we talk about division, it sounds like a huge word. A simpler method to understand is utilizing the word ‘tag’.
It’s some sort like the capability to attach a sticky note or tag to your contacts. After you add a tag, it never falls off– and you can target that specific contact forever.
Tags let you group, sort, send out, and automate your contacts and email content.
With tags, you can tailor your email material so that when you send one e-mail– you can send it with various, conditional content.
You can use tags to switch out areas of text or images so that each contact sees exactly what they’re interested in.
When contacts visit your site or click links in your e-mails, they reveal you what they have an interest in. You can automatically include a tag any time your contact takes an action– and after that send them content based upon their interests.
Example of segmentation you can do …
- Visits to your website
- Contact with your sales team
- Details in customized fields
- Job function.
- Company type.
- Personal interests.
- Test results.
- People who open your e-mails.
- People who click in your emails.
- Date subscribed.
- Geographical area.
- Client life time worth.
- Products bought.
- Time since last purchase.
Simply put, with tags or segmentation with ActiveCampaign, you send out people exactly what they wish to see. (so they stay longer with you and are more likely to buy from you!).
ActiveCampaign Feature Review 5: Awesome marketing automation.
I like how ActiveCampaign puts it – It’s like getting an additional employee without requiring an additional desk.
It’s true. Automation manages what nobody else has time for. It maximizes your time so that you can invest your time on other profit-generating tasks.
ActiveCampaign features a builit in drag-and-drop automation contractor that enables you set up automatic workflows in minutes.
After initial setup and procedure, learning and presenting the system, through extremely fast, quality, and detailed support, I find that I no longer can live without ActiveCampaign.
It makes automating your email messages so simple that I regretted not leaping over to ActiveCampaign earlier.
I comprehend the discomfort of handling hard to comprehend automation ‘workflow’. I got that disappointment with other email marketing options.
With ActiveCampaign, if you ever aren’t sure what to do, pre-built workflows, training guides, videos, and live one-on-one assistance are here for you. And if you require a place to start, they use exceptional pre-made engagement automations that take less than 5 minutes to set up.
I’m now sticking to ActiveCampaign.
ActiveCampaign Feature Review 6: Gmail extension for Chrome for CRM.
Well, this is an unique feature that I don’t see in other e-mail marketing app. Generally it connects ActiveCampaign to your Gmail account so that you can manage all of your sales communications without leaving your e-mail account.
It permits you to see exactly when individuals open your e-mails.
Have you ever questioned have your contacts opened your emails? The number of times? You can do deep tracking with your e-mails to know when (and the number of times) your contacts communicate– along with view them in ActiveCampaign.
In addition, you can see your CRM details from your Gmail inbox. This enables you to get complete contact records and notes to manage information without inconvenience – all in one mailbox.
An extremely thoughtful function from ActiveCampaign I would say. Give it a try here.
ActiveCampaign Feature Review 7: Lead scoring.
This is something that is hardly seen in other ActiveCampaign option.
However initially, what is a lead score?
To put it simply, it is a number that increases or down based upon how contacts interact with your company.
For instance, do they visit your site? Open an email? Send a type? Contribute to their lead score, so you can see how engaged each of your contact is at a look.
Some people are practically prepared to buy from you, and these are highly qualified leads. But do you understand how to recognize them?
Without this lead scoring tool, it would indicate trying to find a needle in the huge ocean so to speak.
Much more so as some are in risk of not becoming clients. You will wish to provide them something else that is more relavant to keep them thinking about your offers or items.
With lead scoring I had the ability to automatically track engagement and understand who to follow up with.
Inside the control panel, it is undoubtedly very easy to set them up so that it automatically triggers email alerts and designate jobs based upon lead score changes, so I can constantly follow up with the offers more than likely to close.
This is among the functions that you will use most as it is so versatile. You can adjust a rating based upon anything.
For example, do you appreciate email opens, or form submissions? Site check outs, or e-mail replies?
You can change lead ratings based upon nearly any action, so you can pick the lead scoring guidelines that make sense for your business.
When a contact hits a particular score, it will start an automation. So, behind the scene, without you doing any work, it will immediately send your most engaged contacts the info they require, then make a deal that’s a no-brainer.
You can actually set up ratings for everything you provide. It does not matter if you use numerous items or various services. You can set up multiple lead ratings, so that you can track interest for each of your offerings separately.
This is among the functions that I wished I knew earlier! Click on this link now to experience this!
ActiveCampaign Feature Review 8: SMS drip marketing project.
I practically didn’t want to share this due to the fact that this is most likely among the best concealed of ActiveCampaign.
The biggest by far advantage to ActiveCampaign is the capability to send out a text, either a one off suggestion other to the group, or as part of the tactical drip marketing campaign.
You do not need to pay separately for this. It is all inclusive in your ActiveCampaign control panel. This is useful since people are on the mobile more often nowadays and having a text message system in place makes you stick out.
ActiveCampaign Feature Review 9: Site messaging.
This is basically email marketing on steroids. When people visit your website from your email, website messages help you follow up at the precise moment your audience is most engaged. These are Perfectly timed.
Messages on your website that are activated using automations.
I see Site messages as a new channel. Which implies I can make offers that are tough to make in your other marketing.
For instance, I often utilize it to certify my leads and include a human touch.
A website message with a call to action can assist qualify leads and it feels warm to be able to message each contact separately. (all done automatically behind the scene).
I also use it to offer visitors a strong call to action at the moment that they are most engaged inquiring to purchase.
I find that they work hand in hand with your e-mail messages because they are so eye capturing and individualized.
The messages are remarkably highly adjustable – colors, icons, layouts, and images that fit with your site or brand. And target messages to specific contacts based upon the information you’ve gathered.
I can never live without this function after changing to ActiveCampaign from my previous e-mail marketing CRM.
Conclusion after changing to ActiveCampaign from ClickFunnels…
Active Campaign was advised to me by my marketing counterpart.
It works completely for all of our needs 98% of the time. We have only run into a few snags here and there when a part of a system stops operating.
The ONLY complaint that I have is we aren’t notified if something “breaks” in among our automations. Everything else works simply incredibly.
My marketing man uses all the bells and whistles … while it is easy enough for me to do my weekly e-mails. Love it! I came from Hubspot (unbelievably expensive and hard) and would never go back.
With ActiveCampaign, you will be able to exceed email marketing.
You’ll have the ability to provide customized follow up for your consumers depending upon which items they’ve seen and acquired. These targeted projects will increase your conversion rate, increase sales, and reinforce your relationship with clients.
You can use this customer insight to personalize the content of your email projects so that you are sending out deals for products they’re interested in. If you’re having a sale on a particular item, you can send out the project to individuals who have bought that classification of product in the past.
You could send a commitment reward to your most important consumers. Our users report a time to favorable ROI that is less than half our competitors. I love how simple it is to use. They actually make the use with typical ways that any marketer would need. For example, the contacts, list, tags are all arranged …
I also like how fantastic their Automation feature is. You can tailor emails specifically to tags or lists that you have for each contact, so the customization that you can have towards your contacts is incredible.
With ActiveCampaign, I’ve discovered it extremely simple to incorporate with Shopify. With just a couple clicks you’re integrated. It’s constantly working in the background, gathering information from Shopify.
ActiveCampaign vs GetResponse
Main Differences Between ActiveCampaign vs GetResponse are:
- GetResponse allows you to develop landing pages, whereas ActiveCampaign does not use this function.
- GetResponse has an integrated webinar function, whereas with ActiveCampaign you would require to utilize a third-party combination for this.
- GetResponse only enables you to call your subscribers by e-mail, whereas ActiveCampaign allows you to call your customers by SMS and website messaging
- GetResponse enables you to sell products and take payments through it’s landing pages, whereas this is not possible with ActiveCampaign
ActiveCampaign vs Aweber
The main issue in this contrast is the pricing.
Note that neither ActiveCampaign nor AWeber provide totally free strategies. The entry tier for ActiveCampaign is the $15 a month deal, which lets you handle 500 subscribers and 3 users. AWeber’s deal for the very same amount of customer is twice as pricey at $19 a month.
After that, Active Campaign’s costs soar considerably. You can go up to 5000 subscribers for $69 a month vs $49 for AWeber. Then it’s 10,000 for $111 a month with ActiveCampaign and $69 a month with AWeber.
In summary, factors for picking AWeber over ActiveCampaign are rare. These include phone assistance, and cool registration kinds that incorporate audio files or videos.
But truly AWeber is a hard business to recommend. Their rates resemble the competitors (or more expensive) and they are seriously lacking in functions. ActiveCampaign provides among the best services in terms of automations and reporting, which can make them a very advanced solution for your e-mail marketing.
Finally, it’s worth bearing in mind that other aspects might guide you towards different providers. For instance, if you want a more affordable or free solution with good functions, MailerLite comes highly recommended, and GetResponse is our top pick for reporting and ecommerce tracking.
Winner: AWeber’s entry strategy is twice as costly as ActiveCampaign’s. Going up to other tiers, ActiveCampaign’s rates are not low. However they appear reasonable as they provide more than other newsletter services. AWeber on the other hand has lots of cheaper competition. You get what you spend for, after all, so let’s call it a draw.
ActiveCampaign vs ClickFunnels
Speaking about ActiveCampaign vs ClickFunnels, ClickFunnels is really is a sort of funnel builder that permits you to build sales funnels or landing pages to increase sales and earnings.
Generally, it resembles a site home builder to assist web designer build their service sites. In addition, you can likewise choose some templates readily available. So, we can state that ActiveCampaign is not the same as ClickFunnels.
In this case, ClickFunnels is a funnel home builder or web building platform while ActiveCampaign is a kind of marketing automation tool. Talking about the marketing automation tool, ClickFunnels actually has Actionetics.
The Actionetics is an integrated marketing automation tool that you can use for e-mail marketing or CRM project. Though ClickFunnels has Actionetics, you can still integrate ClickFunnels with other marketing automation tools.