? Read on to discover…
Why I Made the Change from ClickFunnels to ActiveCampaign (and you ought to too).
If you are reading this, chances are you are thinking of getting your e-mail marketing automated – or you have been searching for some ActiveCampaign reviews. You are in the best place now.
In this ActiveCampaign review, I am going to reveal the reasons that I made the switch from ClickFunnels to ActiveCampaign finally.
You are going to find out the special advantages of using ActiveCampaign compared to other ActiveCampaign alternatives for your e-mail marketing and autoresponder requirements.
You will find out the benefits and drawbacks, pricing, functions and details of ActiveCampaign.
After going through this, you’re going to discover …
- What exactly is ActiveCampaign?
- Does ActiveCampaign have all the functionality I require for my e-mail marketing projects?
- What’s ActiveCampaign prices like?
- How does it compare to other leading email marketing options, like Aweber, Clickfunnels and Getresponse?
- What are the leading functions and benefits of ActiveCampaign?
- Is ActiveCampaign easy to use?
- ActiveCampaign Vs Clickfunnels
- ActiveCampaign Vs Getresponse
- ActiveCampaign Vs Aweber
- ActiveCampaign Vs ConvertKit
Read on to find out the answers to these questions, followed by unbiased contrast between ActiveCampaign with Aweber, Getresponse and ClickFunnels.
Ultimately it’s going to answer for you – Is it right for your business?
Let’s begin with a basic introduction of the item.
What is ActiveCampaign?
ActiveCampaign offers almost whatever you require within a newsletter marketing tool, plus their innovative automations are hard to beat.
ActiveCampaign besides being a complete newslettermarketing tool , it is also an e-mail marketing, marketing automation, and CRM option.
- Sync all client information to ActiveCampaign.
- Customer’s order information are added on their profile including order total, items, and delivering info.
- Sync all historical order details and all future orders will be synced in real-time as they happen.
- Each consumer’s lifetime value is instantly calculated for you.
In short, With ActiveCampaign, you’ll be able to go beyond e-mail marketing.
How is ActiveCampaign rates plan?
Free Trial: 14 days. (Click here To Start Your Free Trial)
Upfront Fee: Free.
Repeating Fee: $ 15.00/ mo
ActiveCampaign gives practically everything you require within a newsletter marketing tool, plus their innovative automations are difficult to beat.
The entry-level strategy begins at $15 per month (for up to 500 customers, paid month-to-month), or, if you wish to access professional features such as the in-built CRM and lead scoring, the Plus strategy starts at $70 monthly.
Thinking about the value and automation that it provides, I would think about the prices to be in the inexpensive variety.
In short, it’s like the the Caviar of Email Marketing but without the absurd price tag!
ActiveCampaign Feature Review 1: Easily Become An Email Marketing Automation Wizard …
The thing I like about ActiveCampaign is its ease of use. You can have your campaign established in minutes even if you have actually never utilized the software before, and aren’t tech-savvy. It literally turns anybody into an email automation wizard.
Types of emails you can send with ActiveCampaign:.
- Broadcast emails. – Often you need to speak to everybody simultaneously. Send one-time e-mail projects to anybody on your list.
- Activated emails. – Trigger emails based on purchase. Or site sees. Or engagement. Immediately send out e-mails when your contacts are most interested.
- Targeted e-mails. – Make certain the ideal message gets to the best person. Group your audience into segments based on nearly any aspect.
- Email autoresponders. – Get in touch right now. Send out welcome emails, begin a welcome series, or provide lead magnets automatically.
- Email funnels. – Sell more with email. Establish email automation that turns your contacts from interested result in paying customers.
- Scheduled e-mails. –Arrange e-mails for a particular date and time. Perfect for occasions, holidays, birthdays, and sales teams.
Few impressive functions of ActiveCampaign that impress me:
ActiveCampaign Feature Review 2: Conditional content.
The ability to send precisely what your contacts wish to see is so essential and heavily emphasized in ActiveCampaign.
Research studies have actually shown that division and vibrant content increase conversion by at leasy 250%. And ActiveCampaign makes it so simple to customize your message and send targeted emails to precisely the right contact.
When you send out exactly what your contacts want to see, your emails feel individual. And more individuals engage with your emails.
Have you ever got emails that appear strangely or are difficult to read on a mobile? Well, this will never ever occur when you use ActiveCampaign because it immediately makes e-mails look as good on mobile as they do on desktop.
You can include tags, get notices, and create offers, the 2nd an email link is clicked. With this useful feature you can tailor your material and e-mails so much better to get the conversion and sales that you desire.
ActiveCampaign Feature Review 3: Site tracking.
I used to need another link tracking software to do this but since I switched to ActiveCampaign, I don’t require my link tracking software anymore.
ActiveCampaign will connect your email marketing to your contact’s habits on your website. And it’s not simply some basic link tracking, it reveals you really powerful data.
Website tracking pulls information in, so you can track every step of your customer’s journey and make sure no one falls through the cracks. And it’s not difficult to set it up – it’s merely a wordpress plugin that you’ve to install and it will set up website tracking immediately.
So, for instance, a customer clicks through your link in your email and arrives at your site. He then clicks on the ‘order’ button however never proceed to finish the order.
You can just have ActiveCampaign trigger an automated e-mail follow up to be sent off to this subscriber relating to the product that he’s interested in.
All these are done behind the scene and you don’t need to do any finger lifting at all.
In other words, site tracking allows you see what products, services, and information your contacts are most thinking about. As soon as you know that, you can follow up to transform more customers.
ActiveCampaign Feature Review 4: Tags and division.
When we speak about division, it seems like a huge word. A simpler method to comprehend is utilizing the word ‘tag’.
It’s some sort like the capability to connect a sticky note or tag to your contacts. After you add a tag, it never ever falls off– and you can target that specific contact forever.
Tags let you group, sort, send, and automate your contacts and e-mail content.
With tags, you can personalize your email content so that when you send out one email– you can send it with different, conditional material.
You can use tags to swap out sections of text or images so that each contact sees exactly what they’re interested in.
When contacts visit your site or click links in your e-mails, they show you what they have an interest in. You can immediately add a tag at any time your contact takes an action– and then send them content based on their interests.
Example of segmentation you can do …
- Visits to your website
- Contact with your sales group
- Info in custom fields
- Task function.
- Company type.
- Individual interests.
- Test results.
- Individuals who open your e-mails.
- Individuals who click in your emails.
- Date subscribed.
- Geographical location.
- Client life time value.
- Products purchased.
- Time given that last purchase.
Simply put, with tags or division with ActiveCampaign, you send out people exactly what they want to see. (so they remain longer with you and are more likely to purchase from you!).
ActiveCampaign Feature Review 5: Awesome marketing automation.
I like how ActiveCampaign puts it – It’s like getting an extra worker without needing an additional desk.
It’s real. Automation handles what no one else has time for. It maximizes your time so that you can invest your time on other profit-generating jobs.
ActiveCampaign includes a builit in drag-and-drop automation home builder that enables you set up automatic workflows in minutes.
After initial setup and process, learning and presenting the system, through incredibly quick, quality, and detailed assistance, I discover that I no longer can live without ActiveCampaign.
It makes automating your email messages so simple that I regretted not leaping over to ActiveCampaign earlier.
I comprehend the discomfort of handling tough to understand automation ‘workflow’. I got that disappointment with other e-mail marketing services.
With ActiveCampaign, if you ever aren’t sure what to do, pre-built workflows, training guides, videos, and live individually assistance are here for you. And if you require a location to begin, they use outstanding pre-made engagement automations that take less than 5 minutes to establish.
I’m now sticking to ActiveCampaign.
ActiveCampaign Feature Review 6: Gmail extension for Chrome for CRM.
Well, this is a distinct function that I do not see in other email marketing app. Basically it links ActiveCampaign to your Gmail account so that you can handle all of your sales communications without leaving your email account.
It allows you to see exactly when individuals open your e-mails.
Have you ever questioned have your contacts opened your emails? How many times? You can do deep tracking with your e-mails to know when (and how many times) your contacts engage– as well as view them in ActiveCampaign.
Furthermore, you can see your CRM info from your Gmail inbox. This enables you to get full contact records and notes to handle information without hassle – all in one mail box.
A really thoughtful feature from ActiveCampaign I would say. Give it a try here.
ActiveCampaign Feature Review 7: Lead scoring.
This is something that is hardly seen in other ActiveCampaign option.
But first, what is a lead rating?
To put it simply, it is a number that goes up or down based upon how contacts interact with your service.
For example, do they visit your site? Open an email? Submit a kind? Contribute to their lead rating, so you can see how engaged each of your contact is at a glance.
Some individuals are nearly all set to buy from you, and these are extremely qualified leads. But do you understand how to recognize them?
Without this lead scoring tool, it would indicate looking for a needle in the large ocean so to speak.
Even more so as some remain in threat of not ending up being clients. You will want to use them something else that is more relavant to keep them thinking about your offers or products.
With lead scoring I was able to immediately track engagement and understand who to follow up with.
Inside the dashboard, it is indeed really easy to set them up so that it automatically triggers e-mail alerts and designate tasks based on lead rating changes, so I can constantly follow up with the deals more than likely to close.
This is among the functions that you will utilize most as it is so versatile. You can adjust a rating based on anything.
For instance, do you care about e-mail opens, or kind submissions? Website check outs, or email replies?
You can change lead ratings based on almost any action, so you can choose the lead scoring guidelines that make sense for your service.
When a contact hits a particular rating, it will begin an automation. So, behind the scene, without you doing any work, it will immediately send your most engaged contacts the details they need, then make an offer that’s a no-brainer.
You can literally set up ratings for whatever you offer. It does not matter if you offer several products or various services. You can establish multiple lead ratings, so that you can track interest for each of your offerings separately.
This is one of the features that I wished I understood earlier! Click here now to experience this!
ActiveCampaign Feature Review 8: SMS drip marketing campaign.
I nearly didn’t want to share this due to the fact that this is probably among the very best kept secrets of ActiveCampaign.
The greatest by far benefit to ActiveCampaign is the capability to send out a text message, either a one off suggestion other to the group, or as part of the strategic drip marketing project.
You do not need to pay separately for this. It is all inclusive in your ActiveCampaign control panel. This is useful because people are on the mobile more frequently nowadays and having a text system in place makes you stand out.
ActiveCampaign Feature Review 9: Site messaging.
This is essentially email marketing on steroids. When people visit your website from your e-mail, site messages assist you follow up at the precise minute your audience is most engaged. These are Perfectly timed.
Messages on your website that are triggered using automations.
I see Site messages as a brand-new channel. Which implies I can make offers that are tough to make in your other marketing.
For example, I often utilize it to qualify my leads and add a human touch.
A site message with a call to action can help qualify leads and it feels warm to be able to message each contact separately. (all done automatically behind the scene).
I also use it to give visitors a strong call to action at the moment that they are most engaged asking them to purchase.
I find that they work hand in hand with your email messages since they are so eye catching and customized.
The messages are surprisingly extremely customizable – colors, icons, designs, and imagery that fit with your site or brand. And target messages to specific contacts based upon the data you’ve gathered.
I can never live without this function after switching to ActiveCampaign from my previous e-mail marketing CRM.
Conclusion after changing to ActiveCampaign from ClickFunnels…
Active Campaign was advised to me by my marketing counterpart.
It works completely for all of our needs 98% of the time. We have just run into a couple of snags here and there when a part of a system stops working.
The ONLY problem that I have is we aren’t alerted if something “breaks” in one of our automations. Everything else works just very.
My marketing guy utilizes all the bells and whistles … while it is simple enough for me to do my weekly e-mails. Love it! I came from Hubspot (extremely costly and tough) and would never ever go back.
With ActiveCampaign, you will have the ability to go beyond email marketing.
You’ll be able to provide customized follow up for your customers depending on which items they’ve viewed and purchased. These targeted projects will increase your conversion rate, increase sales, and reinforce your relationship with consumers.
You can utilize this client insight to personalize the material of your email projects so that you are sending out offers for products they’re interested in. If you’re having a sale on a certain product, you can send out the project to people who have acquired that classification of product in the past.
You might send a commitment benefit to your most valuable clients. Our users report a time to positive ROI that is less than half our rivals. I love how easy it is to utilize. They actually make the functionality with common manner ins which any online marketer would require. For instance, the contacts, list, tags are all organized …
I also enjoy how incredible their Automation feature is. You can tailor e-mails specifically to tags or lists that you have for each contact, so the personalization that you can have towards your contacts is amazing.
With ActiveCampaign, I’ve discovered it really easy to integrate with Shopify. With just a couple clicks you’re synchronized. It’s constantly working in the background, gathering information from Shopify.
ActiveCampaign vs GetResponse
Main Differences Between ActiveCampaign vs GetResponse are:
- GetResponse enables you to develop landing pages, whereas ActiveCampaign does not provide this function.
- GetResponse has an integrated webinar feature, whereas with ActiveCampaign you would require to use a third-party integration for this.
- GetResponse only allows you to contact your subscribers by email, whereas ActiveCampaign allows you to contact your subscribers by SMS and website messaging
- GetResponse enables you to offer items and take payments through it’s landing pages, whereas this is not possible with ActiveCampaign
ActiveCampaign vs Aweber
The primary problem in this comparison is the rates.
Keep in mind that neither ActiveCampaign nor AWeber provide free plans. The entry tier for ActiveCampaign is the $15 a month deal, which lets you manage 500 subscribers and 3 users. AWeber’s deal for the very same quantity of subscriber is two times as pricey at $19 a month.
After that, Active Campaign’s rates soar considerably. You can increase to 5000 subscribers for $69 a month vs $49 for AWeber. Then it’s 10,000 for $111 a month with ActiveCampaign and $69 a month with AWeber.
In summary, factors for picking AWeber over ActiveCampaign are scarce. These consist of phone support, and cool registration kinds that integrate audio files or videos.
However truly AWeber is a tough company to suggest. Their rates are similar to the competitors (or more expensive) and they are seriously lacking in features. ActiveCampaign offers among the best services in regards to automations and reporting, which can make them a really sophisticated solution for your email marketing.
Finally, it’s worth bearing in mind that other factors could steer you towards different companies. For instance, if you desire a more affordable or totally free option with good features, MailerLite comes extremely suggested, and GetResponse is our leading pick for reporting and ecommerce tracking.
Winner: AWeber’s entry strategy is twice as costly as ActiveCampaign’s. Moving up to other tiers, ActiveCampaign’s prices are not low. But they seem reasonable as they offer more than other newsletter services. AWeber on the other hand has lots of more affordable competition. You get what you pay for, after all, so let’s call it a draw.
ActiveCampaign vs ClickFunnels
Discussing ActiveCampaign vs ClickFunnels, ClickFunnels is actually is a type of funnel builder that permits you to build sales funnels or landing pages to increase sales and revenue.
Generally, it is like a site contractor to assist web designer construct their company sites. In addition, you can likewise select some templates available. So, we can say that ActiveCampaign is not the same as ClickFunnels.
In this case, ClickFunnels is a funnel contractor or web building platform while ActiveCampaign is a sort of marketing automation tool. Talking about the marketing automation tool, ClickFunnels actually has Actionetics.
The Actionetics is an integrated marketing automation tool that you can utilize for email marketing or CRM project. Though ClickFunnels has Actionetics, you can still incorporate ClickFunnels with other marketing automation tools.