? Continue reading to learn…
Why I Made the Change from ClickFunnels to ActiveCampaign (and you should too).
If you are reading this, possibilities are you are thinking of getting your email marketing automated – or you have actually been searching for some ActiveCampaign information. You are in the right place now.
In this ActiveCampaign review, I am going to reveal the reasons that I made the switch from ClickFunnels to ActiveCampaign lately.
You are going to learn the unique advantages of using ActiveCampaign compared to other ActiveCampaign alternatives for your email marketing and autoresponder requirements.
You will discover the advantages and disadvantages, prices, functions and information of ActiveCampaign.
After going through this, you’re going to find out …
- What exactly is ActiveCampaign?
- Does ActiveCampaign have all the functionality I require for my email marketing projects?
- What’s ActiveCampaign rates like?
- How does it compare with other leading e-mail marketing services, like Aweber, Clickfunnels and Getresponse?
- What are the leading functions and advantages of ActiveCampaign?
- Is ActiveCampaign easy to use?
- ActiveCampaign Vs Clickfunnels
- ActiveCampaign Vs Getresponse
- ActiveCampaign Vs Aweber
- ActiveCampaign Vs ConvertKit
Continue reading to find out the answers to these concerns, followed by objective comparison between ActiveCampaign with Aweber, Getresponse and ClickFunnels.
Ultimately it’s going to answer for you – Is it right for your business?
Let’s start with a fundamental introduction of the item.
What is ActiveCampaign?
ActiveCampaign offers nearly everything you require within a newsletter marketing tool, plus their sophisticated automations are tough to beat.
ActiveCampaign besides being a sophisticated emailmarketing solution , it is also an e-mail marketing, marketing automation, and CRM solution.
- Sync all customer information to ActiveCampaign.
- Client’s order information are added on their profile consisting of order total, products, and delivering details.
- Sync all historic order details and all future orders will be synced in real-time as they happen.
- Each customer’s life time worth is instantly calculated for you.
Simply put, With ActiveCampaign, you’ll have the ability to surpass e-mail marketing.
How is ActiveCampaign rates plan?
Free Trial: 14 days. (Click here To Start Your Free Trial)
Upfront Fee: Free.
Repeating Fee: $ 15.00/ mo
ActiveCampaign offers nearly everything you need within a newsletter marketing tool, plus their advanced automations are difficult to beat.
The entry-level plan starts at $15 monthly (for up to 500 customers, paid monthly), or, if you wish to access pro features such as the built-in CRM and lead scoring, the Plus strategy starts at $70 each month.
Considering the worth and automation that it provides, I would think about the rates to be in the economical variety.
Simply put, it’s like the the Caviar of Email Marketing however without the outrageous price tag!
ActiveCampaign Feature Review 1: Easily Become An Email Marketing Automation Wizard …
The thing I like about ActiveCampaign is its ease of use. You can have your project set up in minutes even if you have never ever utilized the software previously, and aren’t tech-savvy. It actually turns anybody into an e-mail automation wizard.
Types of emails you can send out with ActiveCampaign:.
- Broadcast e-mails. – In some cases you need to talk to everyone at once. Send one-time email campaigns to anybody on your list.
- Triggered e-mails. – Trigger emails based upon purchase. Or site visits. Or engagement. Instantly send e-mails when your contacts are most interested.
- Targeted emails. – Ensure the right message gets to the ideal person. Group your audience into sectors based on practically any factor.
- Email autoresponders. – Get in touch right now. Send out welcome e-mails, start a welcome series, or deliver lead magnets immediately.
- Email funnels. – Offer more with email. Establish email automation that turns your contacts from interested cause paying clients.
- Set up emails. –Arrange e-mails for a particular date and time. Perfect for occasions, holidays, birthdays, and sales groups.
Few impressive functions of ActiveCampaign that impress me:
ActiveCampaign Feature Review 2: Conditional content.
The ability to send precisely what your contacts wish to see is so important and greatly stressed in ActiveCampaign.
Research studies have actually shown that segmentation and dynamic content boost conversion by at leasy 250%. And ActiveCampaign makes it so easy to personalize your message and send out targeted e-mails to exactly the best contact.
When you send precisely what your contacts want to see, your emails feel personal. And more people engage with your e-mails.
Have you ever received e-mails that appear strangely or are difficult to read on a mobile? Well, this will never take place when you use ActiveCampaign due to the fact that it instantly makes emails look as good on mobile as they do on desktop.
You can add tags, get alerts, and develop offers, the 2nd an email link is clicked. With this useful feature you can tailor your material and emails so much better to get the conversion and sales that you desire.
ActiveCampaign Feature Review 3: Site tracking.
I used to require another link tracking software application to do this but ever since I changed to ActiveCampaign, I do not require my link tracking software application any longer.
ActiveCampaign will connect your e-mail marketing to your contact’s habits on your site. And it’s not just some easy link tracking, it reveals you really powerful data.
Site tracking pulls data in, so you can track every step of your consumer’s journey and make certain no one falls through the fractures. And it’s not tough to set it up – it’s simply a wordpress plugin that you’ve to set up and it will set up site tracking immediately.
So, for instance, a customer clicks through your link in your email and arrives at your site. He then clicks the ‘order’ button but never proceed to finish the order.
You can simply have ActiveCampaign activate an automated e-mail follow up to be sent to this customer concerning the item that he’s interested in.
All these are done behind the scene and you don’t need to do any finger lifting at all.
In short, website tracking enables you see what items, services, and information your contacts are most interested in. When you understand that, you can follow up to transform more clients.
ActiveCampaign Feature Review 4: Tags and division.
When we speak about segmentation, it sounds like a big word. An easier method to comprehend is using the word ‘tag’.
It’s some sort like the capability to attach a sticky note or tag to your contacts. After you include a tag, it never falls off– and you can target that specific contact permanently.
Tags let you group, sort, send, and automate your contacts and e-mail material.
With tags, you can customize your e-mail material so that when you send one email– you can send it with various, conditional material.
You can utilize tags to switch out sections of text or images so that each contact sees exactly what they’re interested in.
When contacts visit your website or click links in your emails, they show you what they have an interest in. You can immediately include a tag at any time your contact takes an action– and then send them content based on their interests.
Example of division you can do …
- Visits to your website
- Contact with your sales team
- Details in custom-made fields
- Task function.
- Organization type.
- Personal interests.
- Test outcomes.
- People who open your e-mails.
- Individuals who click in your emails.
- Date subscribed.
- Geographic location.
- Customer life time value.
- Products acquired.
- Time since last purchase.
In short, with tags or segmentation with ActiveCampaign, you send out people precisely what they wish to see. (so they remain longer with you and are more inclined to buy from you!).
ActiveCampaign Feature Review 5: Awesome marketing automation.
I enjoy how ActiveCampaign puts it – It’s like getting an additional employee without requiring an extra desk.
It’s true. Automation manages what no one else has time for. It maximizes your time so that you can invest your time on other profit-generating jobs.
ActiveCampaign comes with a builit in drag-and-drop automation home builder that enables you establish automated workflows in minutes.
After preliminary setup and process, learning and presenting the system, through very quick, quality, and in-depth support, I find that I no longer can live without ActiveCampaign.
It makes automating your email messages so simple that I regretted not jumping over to ActiveCampaign earlier.
I understand the discomfort of handling challenging to comprehend automation ‘workflow’. I got that disappointment with other email marketing options.
With ActiveCampaign, if you ever aren’t sure what to do, pre-built workflows, training guides, videos, and live individually support are here for you. And if you require a place to start, they offer outstanding pre-made engagement automations that take less than 5 minutes to establish.
I’m now sticking to ActiveCampaign.
ActiveCampaign Feature Review 6: Gmail extension for Chrome for CRM.
Well, this is a distinct function that I don’t see in other email marketing app. Generally it connects ActiveCampaign to your Gmail account so that you can handle all of your sales communications without leaving your e-mail account.
It allows you to see precisely when individuals open your e-mails.
Have you ever questioned have your contacts opened your emails? The number of times? You can do deep tracking with your e-mails to know when (and how many times) your contacts communicate– along with view them in ActiveCampaign.
Furthermore, you can see your CRM information from your Gmail inbox. This enables you to get full contact records and notes to handle information without inconvenience – all in one mail box.
A really thoughtful function from ActiveCampaign I would state. Give it a try here.
ActiveCampaign Feature Review 7: Lead scoring.
This is something that is hardly seen in other ActiveCampaign option.
However initially, what is a lead rating?
To put it just, it is a number that increases or down based on how contacts connect with your organisation.
For example, do they visit your website? Open an email? Submit a type? Contribute to their lead rating, so you can see how engaged each of your contact is at a glance.
Some people are nearly prepared to buy from you, and these are highly certified leads. But do you know how to identify them?
Without this lead scoring tool, it would suggest searching for a needle in the huge ocean so to speak.
Much more so as some remain in danger of not becoming clients. You will wish to use them something else that is more relavant to keep them interested in your deals or items.
With lead scoring I had the ability to immediately track engagement and understand who to follow up with.
Inside the dashboard, it is indeed extremely easy to set them up so that it automatically triggers email notifications and assign tasks based on lead score modifications, so I can always follow up with the deals most likely to close.
This is one of the functions that you will utilize most as it is so flexible. You can change a score based on anything.
For instance, do you care about e-mail opens, or form submissions? Site check outs, or email replies?
You can adjust lead scores based upon practically any action, so you can pick the lead scoring guidelines that make sense for your business.
When a contact strikes a particular rating, it will start an automation. So, behind the scene, without you doing any work, it will immediately send your most engaged contacts the information they require, then make an offer that’s a no-brainer.
You can literally set up scores for everything you use. It does not matter if you provide multiple items or various services. You can set up numerous lead scores, so that you can track interest for each of your offerings individually.
This is among the features that I wished I understood earlier! Click here now to experience this!
ActiveCampaign Feature Review 8: SMS drip marketing campaign.
I almost didn’t want to share this because this is most likely one of the very best kept secrets of ActiveCampaign.
The greatest by far advantage to ActiveCampaign is the ability to send a text message, either a one off suggestion other to the group, or as part of the strategic drip marketing project.
You do not need to pay separately for this. It is all inclusive in your ActiveCampaign control panel. This is useful since people are on the mobile regularly nowadays and having a text system in place makes you stand out.
ActiveCampaign Feature Review 9: Site messaging.
This is essentially email marketing on steroids. When people visit your website from your email, website messages assist you follow up at the exact moment your audience is most engaged. These are Perfectly timed.
Messages on your website that are set off using automations.
I see Site messages as a new channel. Which suggests I can make deals that are hard to make in your other marketing.
For instance, I frequently use it to certify my leads and add a human touch.
A site message with a call to action can assist qualify leads and it feels warm to be able to message each contact separately. (all done instantly behind the scene).
I also utilize it to give visitors a strong call to action at the moment that they are most engaged asking to purchase.
I find that they work hand in hand with your e-mail messages since they are so eye capturing and individualized.
The messages are remarkably extremely adjustable – colors, icons, layouts, and images that fit with your website or brand name. And target messages to individual contacts based upon the information you’ve gathered.
I can never live without this feature after changing to ActiveCampaign from my previous email marketing CRM.
Conclusion after switching to ActiveCampaign from ClickFunnels…
Active Campaign was recommended to me by my marketing counterpart.
It works perfectly for all of our requirements 98% of the time. We have only face a couple of snags here and there when a part of a system stops working.
The ONLY grievance that I have is we aren’t alerted if something “breaks” in one of our automations. Everything else works simply super.
My marketing person utilizes all the bells and whistles … while it is simple enough for me to do my weekly e-mails. Love it! I originated from Hubspot (extremely expensive and hard) and would never return.
With ActiveCampaign, you will have the ability to exceed e-mail marketing.
You’ll be able to provide customized follow up for your clients depending upon which products they’ve seen and purchased. These targeted campaigns will increase your conversion rate, increase sales, and strengthen your relationship with customers.
You can use this customer insight to customize the material of your e-mail campaigns so that you are sending offers for products they’re interested in. If you’re having a sale on a certain item, you can send the campaign to people who have purchased that category of item in the past.
You could send a loyalty benefit to your most important customers. Our users report a time to positive ROI that is less than half our rivals. I like how easy it is to use. They really make the usability with typical manner ins which any online marketer would need. For example, the contacts, list, tags are all organized …
I also love how amazing their Automation function is. You can tailor emails particularly to tags or lists that you have for each contact, so the personalization that you can have towards your contacts is remarkable.
With ActiveCampaign, I’ve found it extremely simple to integrate with Shopify. With simply a couple clicks you’re synchronized. It’s constantly operating in the background, collecting information from Shopify.
ActiveCampaign vs GetResponse
Main Differences Between ActiveCampaign vs GetResponse are:
- GetResponse permits you to develop landing pages, whereas ActiveCampaign does not offer this function.
- GetResponse has a built-in webinar feature, whereas with ActiveCampaign you would require to utilize a third-party combination for this.
- GetResponse only permits you to contact your subscribers by e-mail, whereas ActiveCampaign allows you to contact your subscribers by SMS and site messaging
- GetResponse enables you to sell items and take payments through it’s landing pages, whereas this is not possible with ActiveCampaign
ActiveCampaign vs Aweber
The primary issue in this comparison is the pricing.
Keep in mind that neither ActiveCampaign nor AWeber use free strategies. The entry tier for ActiveCampaign is the $15 a month offer, which lets you manage 500 subscribers and 3 users. AWeber’s offer for the same amount of customer is twice as costly at $19 a month.
After that, Active Campaign’s prices soar dramatically. You can increase to 5000 subscribers for $69 a month vs $49 for AWeber. Then it’s 10,000 for $111 a month with ActiveCampaign and $69 a month with AWeber.
In summary, reasons for choosing AWeber over ActiveCampaign are scarce. These consist of phone support, and cool registration kinds that incorporate audio files or videos.
However actually AWeber is a hard company to advise. Their prices resemble the competition (or more expensive) and they are seriously doing not have in features. ActiveCampaign uses among the best services in terms of automations and reporting, which can make them a really advanced solution for your e-mail marketing.
Lastly, it’s worth keeping in mind that other factors could steer you towards different suppliers. For example, if you desire a cheaper or free solution with great functions, MailerLite comes highly advised, and GetResponse is our leading pick for reporting and ecommerce tracking.
Winner: AWeber’s entry plan is twice as costly as ActiveCampaign’s. Moving up to other tiers, ActiveCampaign’s rates are not low. But they appear fair as they offer more than other newsletter services. AWeber on the other hand has lots of less expensive competitors. You get what you spend for, after all, so let’s call it a draw.
ActiveCampaign vs ClickFunnels
Talking about ActiveCampaign vs ClickFunnels, ClickFunnels is in fact is a type of funnel contractor that permits you to construct sales funnels or landing pages to increase sales and earnings.
Essentially, it resembles a website builder to assist web developer develop their organisation websites. In addition, you can likewise choose some templates available. So, we can state that ActiveCampaign is not the like ClickFunnels.
In this case, ClickFunnels is a funnel contractor or web structure platform while ActiveCampaign is a kind of marketing automation tool. Speaking about the marketing automation tool, ClickFunnels actually has Actionetics.
The Actionetics is an integrated marketing automation tool that you can use for email marketing or CRM campaign. Though ClickFunnels has Actionetics, you can still incorporate ClickFunnels with other marketing automation tools.