? Continue reading to discover…
The Reasons I Made the Switch from ClickFunnels to ActiveCampaign (and you need to too).
If you are reading this, possibilities are you are thinking of getting your email marketing automated – or you have been looking for some ActiveCampaign reviews. You are in the best place now.
In this ActiveCampaign review, I am going to expose the reasons that I made the switch from ClickFunnels to ActiveCampaign lately.
You are going to learn the special advantages of using ActiveCampaign compared to other ActiveCampaign alternatives for your email marketing and autoresponder needs.
You will find out the pros and cons, prices, features and information of ActiveCampaign.
After going through this, you’re going to learn about …
- What precisely is ActiveCampaign?
- Does ActiveCampaign have all the performance I need for my e-mail marketing projects?
- What’s ActiveCampaign pricing like?
- How does it compare to other leading email marketing solutions, like Aweber, Clickfunnels and Getresponse?
- What are the leading features and advantages of ActiveCampaign?
- Is ActiveCampaign easy to use?
- ActiveCampaign Vs Clickfunnels
- ActiveCampaign Vs Getresponse
- ActiveCampaign Vs Aweber
- ActiveCampaign Vs ConvertKit
Keep reading to discover the answers to these questions, followed by unbiased contrast in between ActiveCampaign with Aweber, Getresponse and ClickFunnels.
Ultimately it’s going to answer for you – Is it right for your business?
Let’s start with a basic introduction of the product.
What is ActiveCampaign?
ActiveCampaign offers almost everything you need within a newsletter marketing tool, plus their innovative automations are hard to beat.
ActiveCampaign besides being a powerhouse emailmarketing tool , it is also an e-mail marketing, marketing automation, and CRM option.
- Sync all customer information to ActiveCampaign.
- Customer’s order information are added on their profile including order overall, items, and shipping information.
- Sync all historical order info and all future orders will be synced in real-time as they happen.
- Each consumer’s lifetime value is immediately computed for you.
Simply put, With ActiveCampaign, you’ll have the ability to surpass email marketing.
How is ActiveCampaign pricing plan?
Free Trial: 14 days. (Click here To Start Your Free Trial)
Upfront Fee: Free.
Recurring Fee: $ 15.00/ mo
ActiveCampaign offers almost everything you need within a newsletter marketing tool, plus their sophisticated automations are difficult to beat.
The entry-level plan starts at $15 per month (for as much as 500 customers, paid regular monthly), or, if you wish to gain access to pro functions such as the built-in CRM and lead scoring, the Plus strategy begins at $70 per month.
Thinking about the value and automation that it offers, I would think about the prices to be in the affordable variety.
In short, it’s like the the Caviar of Email Marketing however without the ridiculous price tag!
ActiveCampaign Feature Review 1: Easily Become An Email Marketing Automation Wizard …
The thing I like about ActiveCampaign is its ease of use. You can have your campaign set up in minutes even if you have actually never used the software application in the past, and aren’t tech-savvy. It literally turns anyone into an e-mail automation wizard.
Types of e-mails you can send out with ActiveCampaign:.
- Broadcast e-mails. – In some cases you need to talk with everybody at the same time. Send out one-time email campaigns to anybody on your list.
- Activated e-mails. – Trigger emails based on purchase. Or website sees. Or engagement. Instantly send emails when your contacts are most interested.
- Targeted e-mails. – Make sure the ideal message gets to the best individual. Group your audience into sectors based upon almost any aspect.
- Email autoresponders. – Contact us right now. Send welcome emails, begin a welcome series, or deliver lead magnets instantly.
- Email funnels. – Sell more with e-mail. Set up email automation that turns your contacts from interested leads to paying clients.
- Scheduled e-mails. –Set up emails for a particular date and time. Perfect for events, holidays, birthdays, and sales teams.
Few impressive features of ActiveCampaign that impress me:
ActiveCampaign Feature Review 2: Conditional material.
The ability to send out precisely what your contacts wish to see is so essential and heavily emphasized in ActiveCampaign.
Research studies have revealed that division and dynamic content boost conversion by at leasy 250%. And ActiveCampaign makes it so simple to tailor your message and send targeted e-mails to exactly the best contact.
When you send out precisely what your contacts wish to see, your emails feel individual. And more people engage with your emails.
Have you ever received emails that appear unusually or are difficult to read on a mobile? Well, this will never ever happen when you utilize ActiveCampaign since it immediately makes emails look as good on mobile as they do on desktop.
You can include tags, get notices, and produce offers, the 2nd an e-mail link is clicked. With this useful function you can tailor your material and e-mails a lot better to get the conversion and sales that you want.
ActiveCampaign Feature Review 3: Site tracking.
I utilized to require another link tracking software to do this however since I changed to ActiveCampaign, I do not require my link tracking software application anymore.
ActiveCampaign will connect your e-mail marketing to your contact’s habits on your site. And it’s not simply some easy link tracking, it reveals you really powerful data.
Site tracking pulls information in, so you can track every action of your client’s journey and ensure nobody fails the fractures. And it’s not difficult to set it up – it’s simply a wordpress plugin that you’ve to install and it will establish site tracking instantly.
So, for example, a customer clicks through your link in your email and comes to your site. He then clicks on the ‘order’ button however never continue to complete the order.
You can simply have ActiveCampaign activate an automated email follow up to be sent to this customer regarding the item that he’s interested in.
All these are done behind the scene and you don’t have to do any finger lifting at all.
In short, website tracking allows you see what products, services, and information your contacts are most interested in. Once you know that, you can follow up to transform more customers.
ActiveCampaign Feature Review 4: Tags and segmentation.
When we speak about segmentation, it seems like a huge word. An easier method to understand is utilizing the word ‘tag’.
It’s some sort like the ability to connect a sticky note or tag to your contacts. After you add a tag, it never falls off– and you can target that specific contact forever.
Tags let you group, sort, send out, and automate your contacts and email content.
With tags, you can tailor your email material so that when you send one email– you can send it with different, conditional material.
You can use tags to swap out sections of text or images so that each contact sees exactly what they’re interested in.
When contacts visit your website or click links in your e-mails, they show you what they are interested in. You can immediately include a tag at any time your contact takes an action– and after that send them content based upon their interests.
Example of division you can do …
- Visits to your site
- Contact with your sales team
- Info in custom-made fields
- Job function.
- Organization type.
- Individual interests.
- Quiz results.
- Individuals who open your emails.
- People who click in your e-mails.
- Date subscribed.
- Geographic place.
- Customer life time worth.
- Products purchased.
- Time because last purchase.
Simply put, with tags or division with ActiveCampaign, you send people precisely what they wish to see. (so they stay longer with you and are more inclined to purchase from you!).
ActiveCampaign Feature Review 5: Awesome marketing automation.
I like how ActiveCampaign puts it – It’s like getting an extra staff member without needing an additional desk.
It’s real. Automation handles what nobody else has time for. It maximizes your time so that you can spend your time on other profit-generating jobs.
ActiveCampaign comes with a builit in drag-and-drop automation contractor that enables you set up automated workflows in minutes.
After preliminary setup and procedure, finding out and presenting the system, through very quick, quality, and in-depth assistance, I discover that I no longer can live without ActiveCampaign.
It makes automating your email messages so simple that I was sorry for not leaping over to ActiveCampaign previously.
I comprehend the pain of handling difficult to comprehend automation ‘workflow’. I got that bad experience with other e-mail marketing options.
With ActiveCampaign, if you ever aren’t sure what to do, pre-built workflows, training guides, videos, and live one-on-one support are here for you. And if you require a location to start, they use outstanding pre-made engagement automations that take less than 5 minutes to establish.
I’m now sticking to ActiveCampaign.
ActiveCampaign Feature Review 6: Gmail extension for Chrome for CRM.
Well, this is a special function that I don’t see in other e-mail marketing app. Generally it links ActiveCampaign to your Gmail account so that you can manage all of your sales interactions without leaving your e-mail account.
It enables you to see exactly when individuals open your emails.
Have you ever wondered have your contacts opened your emails? The number of times? You can do deep tracking with your e-mails to understand when (and the number of times) your contacts engage– as well as view them in ActiveCampaign.
In addition, you can see your CRM details from your Gmail inbox. This enables you to get full contact records and notes to handle information without inconvenience – all in one mail box.
A really thoughtful function from ActiveCampaign I would say. Give it a try here.
ActiveCampaign Feature Review 7: Lead scoring.
This is something that is hardly seen in other ActiveCampaign alternative.
However initially, what is a lead score?
To put it simply, it is a number that goes up or down based upon how contacts engage with your business.
For instance, do they visit your website? Open an email? Submit a form? Add to their lead score, so you can see how engaged each of your contact is at a look.
Some individuals are nearly all set to purchase from you, and these are highly certified leads. However do you know how to identify them?
Without this lead scoring tool, it would imply looking for a needle in the large ocean so to speak.
Even more so as some are in risk of not ending up being consumers. You will want to provide them something else that is more relavant to keep them thinking about your deals or products.
With lead scoring I had the ability to immediately track engagement and understand who to follow up with.
Inside the dashboard, it is certainly very simple to set them up so that it instantly activates email notifications and designate tasks based on lead score modifications, so I can constantly follow up with the offers more than likely to close.
This is one of the functions that you will utilize most as it is so versatile. You can change a score based on anything.
For instance, do you care about e-mail opens, or type submissions? Website visits, or email replies?
You can change lead scores based upon practically any action, so you can choose the lead scoring guidelines that make good sense for your service.
When a contact strikes a specific rating, it will begin an automation. So, behind the scene, without you doing any work, it will immediately send your most engaged contacts the details they require, then make an offer that’s a no-brainer.
You can actually set up ratings for whatever you offer. It does not matter if you offer numerous products or various services. You can set up numerous lead ratings, so that you can track interest for each of your offerings separately.
This is among the functions that I wished I understood earlier! Click on this link now to experience this!
ActiveCampaign Feature Review 8: SMS drip marketing campaign.
I almost didn’t want to share this due to the fact that this is probably one of the best concealed of ActiveCampaign.
The greatest by far advantage to ActiveCampaign is the ability to send out a text, either a one off reminder other to the group, or as part of the tactical drip marketing project.
You do not need to pay separately for this. It is all inclusive in your ActiveCampaign dashboard. This is useful due to the fact that individuals are on the mobile regularly nowadays and having a text system in place makes you stand apart.
ActiveCampaign Feature Review 9: Site messaging.
This is generally email marketing on steroids. When individuals visit your site from your email, website messages help you follow up at the exact moment your audience is most engaged. These are Perfectly timed.
Messages on your website that are set off using automations.
I see Site messages as a brand-new channel. Which indicates I can make offers that are difficult to make in your other marketing.
For instance, I often utilize it to certify my leads and include a human touch.
A site message with a call to action can assist qualify leads and it feels warm to be able to message each contact individually. (all done immediately behind the scene).
I also use it to offer visitors a strong call to action at the moment that they are most engaged asking to buy.
I discover that they work hand in hand with your email messages because they are so eye catching and individualized.
The messages are surprisingly highly customizable – colors, icons, layouts, and imagery that fit with your website or brand name. And target messages to individual contacts based on the data you’ve collected.
I can never ever live without this feature after changing to ActiveCampaign from my previous e-mail marketing CRM.
Conclusion after changing to ActiveCampaign from ClickFunnels…
Active Campaign was advised to me by my marketing counterpart.
It works completely for all of our needs 98% of the time. We have just face a couple of snags here and there when a part of a system stops operating.
The ONLY problem that I have is we aren’t alerted if something “breaks” in among our automations. Everything else works just super.
My marketing person uses all the bells and whistles … while it is easy enough for me to do my weekly e-mails. Love it! I originated from Hubspot (ridiculously costly and difficult) and would never ever return.
With ActiveCampaign, you will be able to go beyond email marketing.
You’ll be able to deliver individualized follow up for your clients depending on which products they’ve seen and purchased. These targeted projects will increase your conversion rate, boost sales, and reinforce your relationship with clients.
You can utilize this customer insight to personalize the content of your e-mail campaigns so that you are sending deals for products they’re interested in. If you’re having a sale on a certain product, you can send the project to individuals who have bought that category of item in the past.
You might send a loyalty reward to your most valuable consumers. Our users report a time to positive ROI that is less than half our competitors. I enjoy how easy it is to use. They actually make the usability with typical ways that any online marketer would require. For example, the contacts, list, tags are all arranged …
I also like how amazing their Automation feature is. You can tailor e-mails specifically to tags or lists that you have for each contact, so the customization that you can have towards your contacts is fantastic.
With ActiveCampaign, I’ve discovered it very simple to incorporate with Shopify. With simply a couple clicks you’re integrated. It’s always working in the background, collecting information from Shopify.
ActiveCampaign vs GetResponse
Main Differences Between ActiveCampaign vs GetResponse are:
- GetResponse permits you to develop landing pages, whereas ActiveCampaign does not offer this function.
- GetResponse has a built-in webinar function, whereas with ActiveCampaign you would require to use a third-party combination for this.
- GetResponse only enables you to call your subscribers by e-mail, whereas ActiveCampaign enables you to call your subscribers by SMS and site messaging
- GetResponse allows you to sell items and take payments through it’s landing pages, whereas this is not possible with ActiveCampaign
ActiveCampaign vs Aweber
The main problem in this contrast is the prices.
Keep in mind that neither ActiveCampaign nor AWeber offer totally free strategies. The entry tier for ActiveCampaign is the $15 a month offer, which lets you handle 500 subscribers and 3 users. AWeber’s deal for the very same quantity of subscriber is two times as pricey at $19 a month.
After that, Active Campaign’s rates shoot up dramatically. You can increase to 5000 customers for $69 a month vs $49 for AWeber. Then it’s 10,000 for $111 a month with ActiveCampaign and $69 a month with AWeber.
In summary, factors for picking AWeber over ActiveCampaign are few and far between. These include phone assistance, and funky registration types that incorporate audio files or videos.
However actually AWeber is a tough business to suggest. Their rates resemble the competitors (or more expensive) and they are seriously lacking in functions. ActiveCampaign offers one of the very best options in regards to automations and reporting, which can make them a really sophisticated option for your email marketing.
Finally, it’s worth keeping in mind that other aspects might guide you towards different service providers. For example, if you want a less expensive or complimentary option with excellent functions, MailerLite comes extremely suggested, and GetResponse is our leading pick for reporting and ecommerce tracking.
Winner: AWeber’s entry strategy is two times as costly as ActiveCampaign’s. Moving up to other tiers, ActiveCampaign’s rates are not low. But they appear fair as they provide more than other newsletter services. AWeber on the other hand has great deals of cheaper competitors. You get what you pay for, after all, so let’s call it a draw.
ActiveCampaign vs ClickFunnels
Talking about ActiveCampaign vs ClickFunnels, ClickFunnels is in fact is a type of funnel contractor that allows you to construct sales funnels or landing pages to increase sales and revenue.
Generally, it resembles a website home builder to help web developer develop their company websites. In addition, you can also choose some templates available. So, we can state that ActiveCampaign is not the like ClickFunnels.
In this case, ClickFunnels is a funnel builder or web structure platform while ActiveCampaign is a type of marketing automation tool. Discussing the marketing automation tool, ClickFunnels in fact has Actionetics.
The Actionetics is a built-in marketing automation tool that you can use for e-mail marketing or CRM project. Though ClickFunnels has Actionetics, you can still incorporate ClickFunnels with other marketing automation tools.