? Read on to find out…
The Reasons I Made the Change from ClickFunnels to ActiveCampaign (and you must too).
If you are reading this, chances are you are considering getting your e-mail marketing automated – or you have actually been looking for some ActiveCampaign evaluations. You are in the best place now.
In this ActiveCampaign review, I am going to reveal the reasons that I made the switch from ClickFunnels to ActiveCampaign lately.
You are going to learn the unique benefits of using ActiveCampaign compared to other ActiveCampaign alternatives for your e-mail marketing and autoresponder requirements.
You will learn the pros and cons, pricing, functions and details of ActiveCampaign.
After reading through this, you’re going to find out …
- What exactly is ActiveCampaign?
- Does ActiveCampaign have all the performance I require for my email marketing campaigns?
- What’s ActiveCampaign pricing like?
- How does it compare to other leading email marketing options, like Aweber, Clickfunnels and Getresponse?
- What are the leading functions and advantages of ActiveCampaign?
- Is ActiveCampaign easy to use?
- ActiveCampaign Vs Clickfunnels
- ActiveCampaign Vs Getresponse
- ActiveCampaign Vs Aweber
- ActiveCampaign Vs ConvertKit
Continue reading to learn the answers to these concerns, followed by unbiased comparison in between ActiveCampaign with Aweber, Getresponse and ClickFunnels.
Eventually it’s going to answer for you – Is it right for your service?
Let’s start with a basic introduction of the item.
What is ActiveCampaign?
ActiveCampaign offers almost whatever you need within a newsletter marketing tool, plus their innovative automations are hard to beat.
ActiveCampaign besides being a complete autorespondermarketing solution , it is also an e-mail marketing, marketing automation, and CRM solution.
- Sync all customer information to ActiveCampaign.
- Consumer’s order information are added on their profile consisting of order overall, products, and shipping information.
- Sync all historical order details and all future orders will be synced in real-time as they occur.
- Each client’s lifetime worth is immediately determined for you.
Simply put, With ActiveCampaign, you’ll be able to go beyond e-mail marketing.
How is ActiveCampaign prices plan?
Free Trial: 14 days. (Click here To Start Your Free Trial)
Upfront Fee: Free.
Repeating Fee: $ 15.00/ mo
ActiveCampaign gives nearly everything you require within a newsletter marketing tool, plus their innovative automations are hard to beat.
The entry-level strategy begins at $15 monthly (for up to 500 customers, paid monthly), or, if you want to access professional functions such as the in-built CRM and lead scoring, the Plus strategy begins at $70 monthly.
Considering the value and automation that it provides, I would think about the pricing to be in the budget-friendly variety.
In short, it’s like the the Caviar of Email Marketing but without the ridiculous price tag!
ActiveCampaign Feature Review 1: Easily Become An Email Marketing Automation Wizard …
The thing I like about ActiveCampaign is its ease of use. You can have your campaign established in minutes even if you have actually never ever utilized the software application before, and aren’t tech-savvy. It literally turns anybody into an e-mail automation wizard.
Types of e-mails you can send with ActiveCampaign:.
- Broadcast emails. – Often you need to talk to everyone at the same time. Send one-time email projects to anybody on your list.
- Triggered emails. – Trigger e-mails based on purchase. Or site visits. Or engagement. Instantly send out e-mails when your contacts are most interested.
- Targeted emails. – Make sure the ideal message gets to the ideal individual. Group your audience into sectors based upon almost any factor.
- Email autoresponders. – Get in touch immediately. Send welcome e-mails, begin a welcome series, or deliver lead magnets automatically.
- Email funnels. – Sell more with e-mail. Establish e-mail automation that turns your contacts from interested leads to paying clients.
- Arranged e-mails. –Set up emails for a specific date and time. Perfect for events, vacations, birthdays, and sales teams.
Few impressive features of ActiveCampaign that impress me:
ActiveCampaign Feature Review 2: Conditional material.
The ability to send precisely what your contacts wish to see is so important and heavily emphasized in ActiveCampaign.
Studies have actually shown that division and vibrant content increase conversion by at leasy 250%. And ActiveCampaign makes it so simple to tailor your message and send targeted e-mails to precisely the right contact.
When you send out exactly what your contacts want to see, your e-mails feel personal. And more individuals engage with your e-mails.
Have you ever received emails that appear oddly or are difficult to read on a mobile? Well, this will never happen when you use ActiveCampaign because it immediately makes emails look as great on mobile as they do on desktop.
You can include tags, get notices, and develop deals, the second an email link is clicked. With this useful function you can customize your material and e-mails a lot better to get the conversion and sales that you want.
ActiveCampaign Feature Review 3: Site tracking.
I utilized to need another link tracking software to do this but since I changed to ActiveCampaign, I do not need my link tracking software any longer.
ActiveCampaign will link your email marketing to your contact’s habits on your website. And it’s not just some basic link tracking, it shows you actually effective data.
Website tracking pulls data in, so you can track every action of your client’s journey and make certain nobody falls through the cracks. And it’s not tough to set it up – it’s simply a wordpress plugin that you’ve to set up and it will establish website tracking instantly.
So, for example, a subscriber clicks through your link in your e-mail and comes to your website. He then clicks on the ‘order’ button however never continue to finish the order.
You can merely have ActiveCampaign activate an automatic e-mail follow up to be sent off to this subscriber regarding the item that he’s interested in.
All these are done behind the scene and you don’t need to do any finger lifting at all.
Simply put, site tracking enables you see what products, services, and details your contacts are most thinking about. As soon as you understand that, you can follow up to convert more clients.
ActiveCampaign Feature Review 4: Tags and segmentation.
When we speak about division, it seems like a big word. An easier method to comprehend is using the word ‘tag’.
It’s some sort like the capability to attach a sticky note or tag to your contacts. After you add a tag, it never ever falls off– and you can target that particular contact forever.
Tags let you group, sort, send, and automate your contacts and email material.
With tags, you can personalize your e-mail material so that when you send out one e-mail– you can send it with various, conditional content.
You can use tags to switch out areas of text or images so that each contact sees precisely what they’re interested in.
When contacts visit your website or click on links in your emails, they show you what they have an interest in. You can instantly include a tag whenever your contact takes an action– and then send them content based upon their interests.
Example of division you can do …
- Visits to your website
- Contact with your sales group
- Info in custom fields
- Task function.
- Organization type.
- Personal interests.
- Quiz results.
- Individuals who open your e-mails.
- People who click in your emails.
- Date subscribed.
- Geographical area.
- Consumer lifetime value.
- Products bought.
- Time because last purchase.
In other words, with tags or division with ActiveCampaign, you send out people precisely what they want to see. (so they stay longer with you and are more likely to purchase from you!).
ActiveCampaign Feature Review 5: Awesome marketing automation.
I love how ActiveCampaign puts it – It’s like getting an additional staff member without needing an additional desk.
It’s true. Automation handles what nobody else has time for. It maximizes your time so that you can invest your time on other profit-generating tasks.
ActiveCampaign features a builit in drag-and-drop automation contractor that permits you set up automated workflows in minutes.
After initial setup and procedure, discovering and introducing the system, through incredibly quick, quality, and comprehensive assistance, I discover that I no longer can live without ActiveCampaign.
It makes automating your e-mail messages so easy that I was sorry for not jumping over to ActiveCampaign earlier.
I understand the discomfort of dealing with tough to understand automation ‘workflow’. I got that disappointment with other e-mail marketing options.
With ActiveCampaign, if you ever aren’t sure what to do, pre-built workflows, training guides, videos, and live one-on-one support are here for you. And if you require a place to start, they use outstanding pre-made engagement automations that take less than 5 minutes to establish.
I’m now sticking to ActiveCampaign.
ActiveCampaign Feature Review 6: Gmail extension for Chrome for CRM.
Well, this is an unique function that I don’t see in other e-mail marketing app. Essentially it connects ActiveCampaign to your Gmail account so that you can manage all of your sales communications without leaving your e-mail account.
It allows you to see precisely when people open your e-mails.
Have you ever questioned have your contacts opened your e-mails? How many times? You can do deep tracking with your e-mails to know when (and how many times) your contacts connect– along with view them in ActiveCampaign.
In addition, you can see your CRM information from your Gmail inbox. This enables you to get complete contact records and notes to handle details without inconvenience – all in one mail box.
A really thoughtful feature from ActiveCampaign I would say. Give it a try here.
ActiveCampaign Feature Review 7: Lead scoring.
This is something that is barely seen in other ActiveCampaign option.
However initially, what is a lead rating?
To put it merely, it is a number that goes up or down based upon how contacts interact with your organisation.
For instance, do they visit your website? Open an email? Submit a form? Add to their lead score, so you can see how engaged each of your contact is at a look.
Some people are nearly ready to buy from you, and these are highly qualified leads. However do you know how to recognize them?
Without this lead scoring tool, it would indicate looking for a needle in the vast ocean so to speak.
A lot more so as some remain in risk of not becoming clients. You will wish to provide them something else that is more relavant to keep them interested in your offers or items.
With lead scoring I was able to instantly track engagement and understand who to follow up with.
Inside the control panel, it is undoubtedly very easy to set them up so that it immediately triggers email notices and assign jobs based upon lead rating changes, so I can always follow up with the offers probably to close.
This is one of the functions that you will utilize most as it is so flexible. You can change a rating based on anything.
For example, do you appreciate e-mail opens, or kind submissions? Site visits, or e-mail replies?
You can adjust lead ratings based on nearly any action, so you can select the lead scoring guidelines that make sense for your company.
When a contact hits a certain rating, it will start an automation. So, behind the scene, without you doing any work, it will instantly send your most engaged contacts the details they need, then make a deal that’s a no-brainer.
You can actually establish ratings for everything you use. It does not matter if you provide multiple products or various services. You can set up several lead scores, so that you can track interest for each of your offerings separately.
This is among the features that I wished I understood earlier! Click on this link now to experience this!
ActiveCampaign Feature Review 8: SMS drip marketing campaign.
I nearly didn’t want to share this due to the fact that this is most likely one of the very best kept secrets of ActiveCampaign.
The most significant by far advantage to ActiveCampaign is the capability to send a text, either a one off reminder other to the group, or as part of the strategic drip marketing project.
You do not need to pay separately for this. It is all inclusive in your ActiveCampaign dashboard. This is useful since people are on the mobile regularly nowadays and having a text message system in place makes you stand apart.
ActiveCampaign Feature Review 9: Site messaging.
This is generally email marketing on steroids. When people visit your site from your email, website messages assist you follow up at the specific moment your audience is most engaged. These are Perfectly timed.
Messages on your site that are triggered using automations.
I see Site messages as a new channel. Which implies I can make deals that are tough to make in your other marketing.
For example, I frequently use it to certify my leads and add a human touch.
A website message with a call to action can assist qualify leads and it feels warm to be able to message each contact separately. (all done immediately behind the scene).
I also utilize it to offer visitors a strong call to action at the moment that they are most engaged asking to buy.
I discover that they work hand in hand with your e-mail messages because they are so eye capturing and customized.
The messages are surprisingly highly adjustable – colors, icons, layouts, and images that fit with your website or brand. And target messages to private contacts based on the data you’ve collected.
I can never ever live without this function after changing to ActiveCampaign from my previous email marketing CRM.
Conclusion after changing to ActiveCampaign from ClickFunnels…
Active Campaign was advised to me by my marketing equivalent.
It works completely for all of our needs 98% of the time. We have only encounter a couple of snags occasionally when a part of a system stops functioning.
The ONLY complaint that I have is we aren’t alerted if something “breaks” in one of our automations. Everything else works just incredibly.
My marketing guy uses all the bells and whistles … while it is simple enough for me to do my weekly emails. Love it! I originated from Hubspot (unbelievably costly and difficult) and would never ever return.
With ActiveCampaign, you will be able to surpass e-mail marketing.
You’ll be able to provide tailored follow up for your customers depending upon which products they’ve seen and bought. These targeted campaigns will increase your conversion rate, boost sales, and strengthen your relationship with customers.
You can utilize this consumer insight to tailor the material of your email campaigns so that you are sending offers for items they’re interested in. If you’re having a sale on a particular product, you can send out the project to individuals who have bought that classification of product in the past.
You could send out a commitment benefit to your most valuable customers. Our users report a time to positive ROI that is less than half our competitors. I love how simple it is to utilize. They really make the usability with typical manner ins which any marketer would require. For example, the contacts, list, tags are all arranged …
I also like how fantastic their Automation feature is. You can customize e-mails specifically to tags or lists that you have for each contact, so the personalization that you can have towards your contacts is incredible.
With ActiveCampaign, I’ve discovered it very easy to integrate with Shopify. With just a couple clicks you’re synchronized. It’s constantly working in the background, collecting data from Shopify.
ActiveCampaign vs GetResponse
Main Differences Between ActiveCampaign vs GetResponse are:
- GetResponse enables you to develop landing pages, whereas ActiveCampaign does not use this feature.
- GetResponse has an integrated webinar feature, whereas with ActiveCampaign you would need to use a third-party integration for this.
- GetResponse only permits you to call your subscribers by email, whereas ActiveCampaign enables you to call your subscribers by SMS and website messaging
- GetResponse allows you to sell products and take payments through it’s landing pages, whereas this is not possible with ActiveCampaign
ActiveCampaign vs Aweber
The primary concern in this comparison is the rates.
Keep in mind that neither ActiveCampaign nor AWeber use free strategies. The entry tier for ActiveCampaign is the $15 a month offer, which lets you manage 500 customers and 3 users. AWeber’s deal for the same amount of customer is twice as costly at $19 a month.
After that, Active Campaign’s prices soar considerably. You can increase to 5000 subscribers for $69 a month vs $49 for AWeber. Then it’s 10,000 for $111 a month with ActiveCampaign and $69 a month with AWeber.
In summary, factors for selecting AWeber over ActiveCampaign are rare. These consist of phone assistance, and cool registration kinds that integrate audio files or videos.
However actually AWeber is a hard business to recommend. Their prices are similar to the competitors (or more costly) and they are seriously lacking in features. ActiveCampaign provides one of the very best services in terms of automations and reporting, which can make them an extremely sophisticated option for your e-mail marketing.
Lastly, it’s worth remembering that other factors might guide you towards different suppliers. For example, if you desire a cheaper or complimentary option with great functions, MailerLite comes extremely recommended, and GetResponse is our leading pick for reporting and ecommerce tracking.
Winner: AWeber’s entry strategy is two times as expensive as ActiveCampaign’s. Going up to other tiers, ActiveCampaign’s costs are not low. However they appear reasonable as they provide more than other newsletter services. AWeber on the other hand has lots of more affordable competition. You get what you spend for, after all, so let’s call it a draw.
ActiveCampaign vs ClickFunnels
Discussing ActiveCampaign vs ClickFunnels, ClickFunnels is really is a sort of funnel home builder that enables you to build sales funnels or landing pages to increase sales and profit.
Basically, it is like a site builder to help web developer develop their business sites. In addition, you can also choose some design templates readily available. So, we can state that ActiveCampaign is not the same as ClickFunnels.
In this case, ClickFunnels is a funnel builder or web structure platform while ActiveCampaign is a kind of marketing automation tool. Talking about the marketing automation tool, ClickFunnels really has Actionetics.
The Actionetics is a built-in marketing automation tool that you can utilize for email marketing or CRM campaign. Though ClickFunnels has Actionetics, you can still integrate ClickFunnels with other marketing automation tools.