? Continue reading to find out…
Why I Made the Switch from ClickFunnels to ActiveCampaign (and you need to too).
If you are reading this, possibilities are you are considering getting your e-mail marketing automated – or you have actually been searching for some ActiveCampaign evaluations. You are in the best place now.
In this ActiveCampaign review, I am going to reveal the reasons I made the switch from ClickFunnels to ActiveCampaign finally.
You are going to learn the distinct advantages of using ActiveCampaign compared to other ActiveCampaign alternatives for your email marketing and autoresponder needs.
You will discover the benefits and drawbacks, prices, functions and details of ActiveCampaign.
After reading through this, you’re going to discover …
- What exactly is ActiveCampaign?
- Does ActiveCampaign have all the functionality I require for my e-mail marketing projects?
- What’s ActiveCampaign pricing like?
- How does it compare with other leading e-mail marketing solutions, like Aweber, Clickfunnels and Getresponse?
- What are the leading features and advantages of ActiveCampaign?
- Is ActiveCampaign easy to use?
- ActiveCampaign Vs Clickfunnels
- ActiveCampaign Vs Getresponse
- ActiveCampaign Vs Aweber
- ActiveCampaign Vs ConvertKit
Keep reading to discover the answers to these questions, followed by impartial comparison between ActiveCampaign with Aweber, Getresponse and ClickFunnels.
Eventually it’s going to answer for you – Is it right for your service?
Let’s start with a fundamental introduction of the item.
What is ActiveCampaign?
ActiveCampaign uses practically everything you require within a newsletter marketing tool, plus their advanced automations are difficult to beat.
ActiveCampaign besides being a powerhouse emailmarketing solution , it is also an e-mail marketing, marketing automation, and CRM service.
- Sync all consumer details to ActiveCampaign.
- Consumer’s order details are added on their profile including order overall, items, and shipping info.
- Sync all historical order info and all future orders will be synced in real-time as they occur.
- Each customer’s life time value is immediately computed for you.
In other words, With ActiveCampaign, you’ll be able to go beyond e-mail marketing.
How is ActiveCampaign prices plan?
Free Trial: 14 days. (Click here To Start Your Free Trial)
Upfront Fee: Free.
Repeating Fee: $ 15.00/ mo
ActiveCampaign offers almost whatever you need within a newsletter marketing tool, plus their advanced automations are difficult to beat.
The entry-level strategy begins at $15 each month (for approximately 500 customers, paid month-to-month), or, if you want to access pro features such as the inbuilt CRM and lead scoring, the Plus plan begins at $70 per month.
Thinking about the value and automation that it offers, I would consider the rates to be in the budget-friendly variety.
In other words, it’s like the the Caviar of Email Marketing however without the outrageous price tag!
ActiveCampaign Feature Review 1: Easily Become An Email Marketing Automation Wizard …
The thing I like about ActiveCampaign is its ease of use. You can have your project set up in minutes even if you have never used the software application previously, and aren’t tech-savvy. It literally turns anybody into an e-mail automation wizard.
Types of e-mails you can send out with ActiveCampaign:.
- Broadcast e-mails. – Often you need to talk to everyone simultaneously. Send out one-time e-mail projects to anybody on your list.
- Set off e-mails. – Trigger emails based upon purchase. Or site check outs. Or engagement. Automatically send e-mails when your contacts are most interested.
- Targeted emails. – Ensure the best message gets to the ideal person. Group your audience into segments based upon practically any element.
- Email autoresponders. – Get in touch right away. Send out welcome e-mails, begin a welcome series, or deliver lead magnets automatically.
- Email funnels. – Offer more with email. Establish email automation that turns your contacts from interested cause paying clients.
- Arranged emails. –Schedule emails for a specific date and time. Perfect for events, vacations, birthdays, and sales teams.
Few exceptional features of ActiveCampaign that impress me:
ActiveCampaign Feature Review 2: Conditional content.
The capability to send exactly what your contacts want to see is so crucial and greatly stressed in ActiveCampaign.
Studies have actually revealed that division and vibrant content increase conversion by at leasy 250%. And ActiveCampaign makes it so easy to personalize your message and send out targeted e-mails to precisely the right contact.
When you send out precisely what your contacts want to see, your emails feel individual. And more people engage with your emails.
Have you ever got emails that appear strangely or are difficult to read on a mobile? Well, this will never happen when you utilize ActiveCampaign because it immediately makes emails look as good on mobile as they do on desktop.
You can add tags, get notices, and develop deals, the 2nd an e-mail link is clicked. With this useful feature you can customize your material and emails a lot better to get the conversion and sales that you desire.
ActiveCampaign Feature Review 3: Site tracking.
I used to need another link tracking software to do this but since I changed to ActiveCampaign, I do not require my link tracking software anymore.
ActiveCampaign will link your e-mail marketing to your contact’s habits on your website. And it’s not simply some simple link tracking, it reveals you really effective data.
Website tracking pulls information in, so you can track every action of your customer’s journey and make sure nobody fails the cracks. And it’s not tough to set it up – it’s just a wordpress plugin that you’ve to install and it will set up website tracking immediately.
So, for instance, a subscriber clicks through your link in your e-mail and arrives at your website. He then clicks the ‘order’ button but never ever proceed to finish the order.
You can merely have ActiveCampaign activate an automatic email follow up to be sent to this subscriber regarding the product that he’s interested in.
All these are done behind the scene and you don’t have to do any finger lifting at all.
In short, site tracking permits you see what items, services, and details your contacts are most thinking about. When you understand that, you can follow up to transform more consumers.
ActiveCampaign Feature Review 4: Tags and division.
When we talk about division, it seems like a big word. An easier way to understand is utilizing the word ‘tag’.
It’s some sort like the ability to connect a sticky note or tag to your contacts. After you include a tag, it never ever falls off– and you can target that particular contact forever.
Tags let you group, sort, send, and automate your contacts and email material.
With tags, you can personalize your email material so that when you send one e-mail– you can send it with various, conditional content.
You can use tags to switch out areas of text or images so that each contact sees precisely what they’re interested in.
When contacts visit your website or click links in your e-mails, they show you what they are interested in. You can instantly add a tag at any time your contact takes an action– and then send them content based upon their interests.
Example of division you can do …
- Visits to your site
- Contact with your sales group
- Information in customized fields
- Job function.
- Company type.
- Individual interests.
- Quiz outcomes.
- People who open your e-mails.
- Individuals who click in your emails.
- Date subscribed.
- Geographic area.
- Customer lifetime value.
- Products bought.
- Time because last purchase.
In other words, with tags or division with ActiveCampaign, you send individuals exactly what they want to see. (so they stay longer with you and are more likely to purchase from you!).
ActiveCampaign Feature Review 5: Awesome marketing automation.
I enjoy how ActiveCampaign puts it – It’s like getting an additional staff member without requiring an additional desk.
It’s true. Automation manages what nobody else has time for. It maximizes your time so that you can spend your time on other profit-generating jobs.
ActiveCampaign comes with a builit in drag-and-drop automation home builder that allows you set up automatic workflows in minutes.
After initial setup and process, finding out and presenting the system, through incredibly quick, quality, and detailed support, I find that I no longer can live without ActiveCampaign.
It makes automating your email messages so simple that I was sorry for not jumping over to ActiveCampaign previously.
I comprehend the discomfort of dealing with challenging to understand automation ‘workflow’. I got that bad experience with other email marketing services.
With ActiveCampaign, if you ever aren’t sure what to do, pre-built workflows, training guides, videos, and live one-on-one assistance are here for you. And if you need a place to start, they offer outstanding pre-made engagement automations that take less than 5 minutes to establish.
I’m now sticking with ActiveCampaign.
ActiveCampaign Feature Review 6: Gmail extension for Chrome for CRM.
Well, this is a distinct feature that I don’t see in other e-mail marketing app. Generally it links ActiveCampaign to your Gmail account so that you can handle all of your sales communications without leaving your e-mail account.
It allows you to see precisely when individuals open your emails.
Have you ever wondered have your contacts opened your e-mails? The number of times? You can do deep tracking with your e-mails to understand when (and how many times) your contacts communicate– as well as view them in ActiveCampaign.
Furthermore, you can see your CRM information from your Gmail inbox. This enables you to get full contact records and notes to handle information without hassle – all in one mail box.
An extremely thoughtful function from ActiveCampaign I would state. Give it a try here.
ActiveCampaign Feature Review 7: Lead scoring.
This is something that is barely seen in other ActiveCampaign alternative.
However first, what is a lead score?
To put it simply, it is a number that increases or down based on how contacts connect with your service.
For instance, do they visit your website? Open an e-mail? Submit a form? Add to their lead rating, so you can see how engaged each of your contact is at a glimpse.
Some individuals are practically all set to purchase from you, and these are highly qualified leads. But do you know how to determine them?
Without this lead scoring tool, it would mean trying to find a needle in the huge ocean so to speak.
Much more so as some remain in threat of not ending up being consumers. You will wish to use them something else that is more relavant to keep them interested in your deals or items.
With lead scoring I was able to automatically track engagement and understand who to follow up with.
Inside the dashboard, it is certainly extremely easy to set them up so that it instantly activates e-mail notices and designate tasks based upon lead score changes, so I can always follow up with the offers probably to close.
This is among the functions that you will utilize most as it is so versatile. You can adjust a score based on anything.
For example, do you care about email opens, or type submissions? Site sees, or email replies?
You can change lead ratings based on practically any action, so you can choose the lead scoring guidelines that make good sense for your business.
When a contact strikes a particular score, it will start an automation. So, behind the scene, without you doing any work, it will automatically send your most engaged contacts the info they need, then make an offer that’s a no-brainer.
You can literally set up scores for whatever you offer. It does not matter if you use multiple products or different services. You can establish numerous lead ratings, so that you can track interest for each of your offerings individually.
This is one of the functions that I wanted I understood earlier! Click on this link now to experience this!
ActiveCampaign Feature Review 8: SMS drip marketing project.
I nearly didn’t wish to share this since this is most likely one of the best concealed of ActiveCampaign.
The greatest without a doubt advantage to ActiveCampaign is the capability to send out a text message, either a one off tip other to the group, or as part of the tactical drip marketing project.
You do not need to pay separately for this. It is all inclusive in your ActiveCampaign dashboard. This is useful due to the fact that individuals are on the mobile more often nowadays and having a text system in place makes you stick out.
ActiveCampaign Feature Review 9: Site messaging.
This is basically email marketing on steroids. When individuals visit your site from your e-mail, website messages help you follow up at the specific moment your audience is most engaged. These are Perfectly timed.
Messages on your website that are activated using automations.
I see Site messages as a new channel. Which implies I can make deals that are hard to make in your other marketing.
For example, I regularly utilize it to qualify my leads and include a human touch.
A site message with a call to action can assist qualify leads and it feels warm to be able to message each contact separately. (all done immediately behind the scene).
I also utilize it to give visitors a strong call to action at the moment that they are most engaged asking to purchase.
I discover that they work hand in hand with your email messages because they are so eye catching and personalized.
The messages are remarkably highly adjustable – colors, icons, layouts, and images that fit with your website or brand. And target messages to specific contacts based upon the information you’ve gathered.
I can never live without this feature after switching to ActiveCampaign from my previous e-mail marketing CRM.
Conclusion after changing to ActiveCampaign from ClickFunnels…
Active Campaign was recommended to me by my marketing equivalent.
It works perfectly for all of our needs 98% of the time. We have only run into a few snags occasionally when a part of a system stops operating.
The ONLY grievance that I have is we aren’t informed if something “breaks” in one of our automations. Everything else works simply very.
My marketing person uses all the bells and whistles … while it is easy enough for me to do my weekly emails. Love it! I originated from Hubspot (extremely pricey and challenging) and would never ever go back.
With ActiveCampaign, you will have the ability to exceed e-mail marketing.
You’ll be able to provide individualized follow up for your consumers depending on which items they’ve viewed and purchased. These targeted campaigns will increase your conversion rate, boost sales, and strengthen your relationship with consumers.
You can use this customer insight to tailor the material of your e-mail projects so that you are sending deals for products they’re interested in. If you’re having a sale on a particular product, you can send out the project to people who have actually bought that classification of item in the past.
You might send a loyalty benefit to your most valuable consumers. Our users report a time to positive ROI that is less than half our rivals. I like how simple it is to use. They actually make the functionality with typical manner ins which any online marketer would need. For instance, the contacts, list, tags are all organized …
I also enjoy how remarkable their Automation feature is. You can tailor e-mails specifically to tags or lists that you have for each contact, so the personalization that you can have towards your contacts is amazing.
With ActiveCampaign, I’ve found it really simple to integrate with Shopify. With just a couple clicks you’re integrated. It’s constantly operating in the background, gathering information from Shopify.
ActiveCampaign vs GetResponse
Main Differences Between ActiveCampaign vs GetResponse are:
- GetResponse enables you to develop landing pages, whereas ActiveCampaign does not use this function.
- GetResponse has a built-in webinar function, whereas with ActiveCampaign you would need to use a third-party integration for this.
- GetResponse just permits you to call your customers by e-mail, whereas ActiveCampaign allows you to call your customers by SMS and site messaging
- GetResponse allows you to offer items and take payments through it’s landing pages, whereas this is not possible with ActiveCampaign
ActiveCampaign vs Aweber
The primary issue in this comparison is the rates.
Note that neither ActiveCampaign nor AWeber use free plans. The entry tier for ActiveCampaign is the $15 a month offer, which lets you manage 500 customers and 3 users. AWeber’s deal for the exact same quantity of customer is twice as pricey at $19 a month.
After that, Active Campaign’s rates shoot up drastically. You can go up to 5000 customers for $69 a month vs $49 for AWeber. Then it’s 10,000 for $111 a month with ActiveCampaign and $69 a month with AWeber.
In summary, factors for selecting AWeber over ActiveCampaign are scarce. These include phone assistance, and cool registration types that incorporate audio files or videos.
But really AWeber is a tough business to suggest. Their costs are similar to the competitors (or more expensive) and they are seriously doing not have in functions. ActiveCampaign uses among the very best services in regards to automations and reporting, which can make them an extremely advanced option for your e-mail marketing.
Finally, it’s worth keeping in mind that other factors might steer you towards different companies. For instance, if you want a cheaper or totally free option with excellent functions, MailerLite comes highly recommended, and GetResponse is our top choice for reporting and ecommerce tracking.
Winner: AWeber’s entry strategy is two times as pricey as ActiveCampaign’s. Moving up to other tiers, ActiveCampaign’s prices are not low. But they seem fair as they provide more than other newsletter services. AWeber on the other hand has great deals of less expensive competitors. You get what you spend for, after all, so let’s call it a draw.
ActiveCampaign vs ClickFunnels
Talking about ActiveCampaign vs ClickFunnels, ClickFunnels is really is a kind of funnel contractor that allows you to construct sales funnels or landing pages to increase sales and profit.
Basically, it is like a website builder to help web designer develop their company sites. In addition, you can also select some templates offered. So, we can say that ActiveCampaign is not the like ClickFunnels.
In this case, ClickFunnels is a funnel home builder or web structure platform while ActiveCampaign is a kind of marketing automation tool. Talking about the marketing automation tool, ClickFunnels in fact has Actionetics.
The Actionetics is an integrated marketing automation tool that you can utilize for e-mail marketing or CRM project. Though ClickFunnels has Actionetics, you can still incorporate ClickFunnels with other marketing automation tools.