? Read on to find out…
Why I Made the Switch from ClickFunnels to ActiveCampaign (and you need to too).
If you are reading this, possibilities are you are thinking about getting your email marketing automated – or you have been looking for some ActiveCampaign reviews. You are in the right place now.
In this ActiveCampaign review, I am going to reveal the reasons that I made the switch from ClickFunnels to ActiveCampaign finally.
You are going to find out the distinct advantages of using ActiveCampaign compared to other ActiveCampaign alternatives for your email marketing and autoresponder requirements.
You will discover the pros and cons, rates, functions and details of ActiveCampaign.
After going through this, you’re going to learn about …
- What exactly is ActiveCampaign?
- Does ActiveCampaign have all the performance I require for my email marketing projects?
- What’s ActiveCampaign rates like?
- How does it compare to other leading e-mail marketing options, like Aweber, Clickfunnels and Getresponse?
- What are the top features and advantages of ActiveCampaign?
- Is ActiveCampaign easy to use?
- ActiveCampaign Vs Clickfunnels
- ActiveCampaign Vs Getresponse
- ActiveCampaign Vs Aweber
- ActiveCampaign Vs ConvertKit
Continue reading to discover the answers to these concerns, followed by unbiased comparison between ActiveCampaign with Aweber, Getresponse and ClickFunnels.
Ultimately it’s going to answer for you – Is it right for your company?
Let’s begin with a fundamental summary of the item.
What is ActiveCampaign?
ActiveCampaign offers almost everything you need within a newsletter marketing tool, plus their innovative automations are tough to beat.
ActiveCampaign besides being a complete autorespondermarketing app , it is also an e-mail marketing, marketing automation, and CRM service.
- Sync all customer information to ActiveCampaign.
- Client’s order information are added on their profile consisting of order total, items, and shipping info.
- Sync all historical order info and all future orders will be synced in real-time as they occur.
- Each client’s lifetime worth is instantly calculated for you.
In short, With ActiveCampaign, you’ll have the ability to exceed e-mail marketing.
How is ActiveCampaign pricing plan?
Free Trial: 14 days. (Click here To Start Your Free Trial)
Upfront Fee: Free.
Repeating Fee: $ 15.00/ mo
ActiveCampaign gives nearly everything you need within a newsletter marketing tool, plus their innovative automations are tough to beat.
The entry-level plan starts at $15 monthly (for approximately 500 customers, paid regular monthly), or, if you wish to access pro functions such as the inbuilt CRM and lead scoring, the Plus strategy begins at $70 each month.
Considering the value and automation that it supplies, I would consider the prices to be in the budget-friendly variety.
In other words, it’s like the the Caviar of Email Marketing however without the ludicrous price tag!
ActiveCampaign Feature Review 1: Easily Become An Email Marketing Automation Wizard …
The thing I like about ActiveCampaign is its ease of use. You can have your project set up in minutes even if you have actually never utilized the software in the past, and aren’t tech-savvy. It actually turns anybody into an e-mail automation wizard.
Types of emails you can send out with ActiveCampaign:.
- Broadcast e-mails. – In some cases you require to talk to everyone simultaneously. Send one-time email campaigns to anybody on your list.
- Set off emails. – Trigger e-mails based upon purchase. Or site check outs. Or engagement. Instantly send e-mails when your contacts are most interested.
- Targeted e-mails. – Ensure the right message gets to the ideal person. Group your audience into segments based upon practically any factor.
- Email autoresponders. – Contact us immediately. Send out welcome e-mails, begin a welcome series, or deliver lead magnets automatically.
- Email funnels. – Sell more with e-mail. Establish e-mail automation that turns your contacts from interested cause paying customers.
- Set up emails. –Arrange emails for a particular date and time. Perfect for occasions, holidays, birthdays, and sales teams.
Few exceptional features of ActiveCampaign that impress me:
ActiveCampaign Feature Review 2: Conditional material.
The ability to send out exactly what your contacts wish to see is so crucial and greatly emphasized in ActiveCampaign.
Studies have revealed that segmentation and dynamic content increase conversion by at leasy 250%. And ActiveCampaign makes it so simple to personalize your message and send out targeted e-mails to exactly the ideal contact.
When you send exactly what your contacts want to see, your e-mails feel individual. And more people engage with your e-mails.
Have you ever received emails that appear oddly or are difficult to read on a mobile? Well, this will never ever happen when you use ActiveCampaign because it instantly makes e-mails look as good on mobile as they do on desktop.
You can include tags, get notifications, and create deals, the second an e-mail link is clicked. With this useful function you can tailor your content and e-mails a lot better to get the conversion and sales that you desire.
ActiveCampaign Feature Review 3: Site tracking.
I used to require another link tracking software to do this however ever since I switched to ActiveCampaign, I don’t need my link tracking software anymore.
ActiveCampaign will connect your email marketing to your contact’s habits on your site. And it’s not simply some simple link tracking, it shows you actually effective data.
Site tracking pulls data in, so you can track every action of your client’s journey and make certain no one falls through the cracks. And it’s not difficult to set it up – it’s simply a wordpress plugin that you’ve to install and it will establish website tracking instantly.
So, for instance, a customer clicks through your link in your e-mail and comes to your site. He then clicks on the ‘order’ button but never ever continue to complete the order.
You can merely have ActiveCampaign trigger an automated email follow up to be dispatched to this subscriber relating to the item that he’s interested in.
All these are done behind the scene and you do not have to do any finger lifting at all.
Simply put, site tracking enables you see what items, services, and information your contacts are most interested in. When you understand that, you can follow up to convert more customers.
ActiveCampaign Feature Review 4: Tags and segmentation.
When we talk about segmentation, it seems like a big word. A much easier way to comprehend is using the word ‘tag’.
It’s some sort like the capability to connect a sticky note or tag to your contacts. After you include a tag, it never ever falls off– and you can target that particular contact forever.
Tags let you group, sort, send, and automate your contacts and e-mail material.
With tags, you can personalize your e-mail material so that when you send out one email– you can send it with various, conditional content.
You can use tags to swap out sections of text or images so that each contact sees precisely what they’re interested in.
When contacts visit your website or click on links in your emails, they show you what they are interested in. You can instantly add a tag any time your contact takes an action– and then send them content based on their interests.
Example of division you can do …
- Visits to your site
- Contact with your sales team
- Information in custom-made fields
- Task function.
- Company type.
- Individual interests.
- Test outcomes.
- Individuals who open your e-mails.
- People who click in your emails.
- Date subscribed.
- Geographical place.
- Consumer life time value.
- Products bought.
- Time because last purchase.
In short, with tags or division with ActiveCampaign, you send people exactly what they want to see. (so they stay longer with you and are more inclined to purchase from you!).
ActiveCampaign Feature Review 5: Awesome marketing automation.
I love how ActiveCampaign puts it – It’s like getting an additional worker without requiring an extra desk.
It’s true. Automation manages what no one else has time for. It frees up your time so that you can spend your time on other profit-generating jobs.
ActiveCampaign comes with a builit in drag-and-drop automation home builder that permits you set up automated workflows in minutes.
After preliminary setup and procedure, learning and presenting the system, through incredibly fast, quality, and in-depth support, I find that I no longer can live without ActiveCampaign.
It makes automating your e-mail messages so simple that I was sorry for not leaping over to ActiveCampaign earlier.
I understand the pain of handling challenging to understand automation ‘workflow’. I got that disappointment with other email marketing solutions.
With ActiveCampaign, if you ever aren’t sure what to do, pre-built workflows, training guides, videos, and live individually support are here for you. And if you need a place to start, they offer outstanding pre-made engagement automations that take less than 5 minutes to set up.
I’m now sticking with ActiveCampaign.
ActiveCampaign Feature Review 6: Gmail extension for Chrome for CRM.
Well, this is a special feature that I don’t see in other e-mail marketing app. Essentially it connects ActiveCampaign to your Gmail account so that you can manage all of your sales interactions without leaving your email account.
It permits you to see exactly when people open your e-mails.
Have you ever wondered have your contacts opened your emails? The number of times? You can do deep tracking with your emails to understand when (and how many times) your contacts communicate– along with view them in ActiveCampaign.
In addition, you can see your CRM information from your Gmail inbox. This enables you to get complete contact records and notes to handle details without inconvenience – all in one mailbox.
An extremely thoughtful feature from ActiveCampaign I would state. Give it a try here.
ActiveCampaign Feature Review 7: Lead scoring.
This is something that is hardly seen in other ActiveCampaign alternative.
But first, what is a lead rating?
To put it simply, it is a number that increases or down based on how contacts engage with your business.
For instance, do they visit your site? Open an email? Submit a type? Add to their lead rating, so you can see how engaged each of your contact is at a look.
Some individuals are almost all set to buy from you, and these are extremely qualified leads. But do you know how to recognize them?
Without this lead scoring tool, it would indicate looking for a needle in the huge ocean so to speak.
Even more so as some remain in threat of not ending up being clients. You will want to provide them something else that is more relavant to keep them thinking about your offers or products.
With lead scoring I had the ability to immediately track engagement and understand who to follow up with.
Inside the dashboard, it is indeed extremely easy to set them up so that it immediately triggers email alerts and appoint tasks based on lead rating changes, so I can always follow up with the offers more than likely to close.
This is among the functions that you will utilize most as it is so versatile. You can change a rating based upon anything.
For instance, do you care about email opens, or form submissions? Website gos to, or email replies?
You can adjust lead scores based upon almost any action, so you can select the lead scoring guidelines that make good sense for your company.
When a contact hits a particular score, it will begin an automation. So, behind the scene, without you doing any work, it will instantly send your most engaged contacts the details they need, then make a deal that’s a no-brainer.
You can actually set up scores for everything you offer. It does not matter if you offer several items or different services. You can set up multiple lead ratings, so that you can track interest for each of your offerings individually.
This is among the functions that I wished I understood earlier! Click here now to experience this!
ActiveCampaign Feature Review 8: SMS drip marketing project.
I almost didn’t wish to share this due to the fact that this is most likely among the very best concealed of ActiveCampaign.
The greatest by far advantage to ActiveCampaign is the ability to send a text message, either a one off suggestion other to the group, or as part of the tactical drip marketing project.
You do not need to pay separately for this. It is all inclusive in your ActiveCampaign dashboard. This works because people are on the mobile more often nowadays and having a text system in place makes you stand out.
ActiveCampaign Feature Review 9: Site messaging.
This is generally email marketing on steroids. When people visit your site from your email, website messages help you follow up at the exact minute your audience is most engaged. These are Perfectly timed.
Messages on your site that are triggered utilizing automations.
I see Site messages as a brand-new channel. Which suggests I can make deals that are difficult to make in your other marketing.
For instance, I often use it to qualify my leads and include a human touch.
A site message with a call to action can help certify leads and it feels warm to be able to message each contact separately. (all done instantly behind the scene).
I also use it to give visitors a strong call to action at the moment that they are most engaged asking to buy.
I find that they work hand in hand with your email messages due to the fact that they are so eye capturing and personalized.
The messages are remarkably highly personalized – colors, icons, layouts, and images that fit with your site or brand name. And target messages to specific contacts based upon the information you’ve gathered.
I can never ever live without this function after switching to ActiveCampaign from my previous email marketing CRM.
Conclusion after changing to ActiveCampaign from ClickFunnels…
Active Campaign was advised to me by my marketing counterpart.
It works completely for all of our requirements 98% of the time. We have just run into a couple of snags occasionally when a part of a system stops operating.
The ONLY complaint that I have is we aren’t informed if something “breaks” in one of our automations. Whatever else works just very.
My marketing person uses all the bells and whistles … while it is easy enough for me to do my weekly e-mails. Love it! I came from Hubspot (ridiculously costly and tough) and would never ever go back.
With ActiveCampaign, you will be able to go beyond email marketing.
You’ll be able to deliver personalized follow up for your clients depending upon which products they’ve seen and bought. These targeted campaigns will increase your conversion rate, increase sales, and enhance your relationship with consumers.
You can utilize this client insight to tailor the material of your e-mail campaigns so that you are sending out deals for items they’re interested in. If you’re having a sale on a certain item, you can send out the project to individuals who have actually acquired that category of item in the past.
You could send out a loyalty benefit to your most valuable customers. Our users report a time to favorable ROI that is less than half our rivals. I like how simple it is to utilize. They really make the functionality with common manner ins which any marketer would require. For instance, the contacts, list, tags are all arranged …
I also enjoy how remarkable their Automation feature is. You can customize emails particularly to tags or lists that you have for each contact, so the personalization that you can have towards your contacts is remarkable.
With ActiveCampaign, I’ve discovered it very easy to incorporate with Shopify. With simply a couple clicks you’re synchronized. It’s constantly operating in the background, collecting data from Shopify.
ActiveCampaign vs GetResponse
Main Differences Between ActiveCampaign vs GetResponse are:
- GetResponse enables you to construct landing pages, whereas ActiveCampaign does not offer this function.
- GetResponse has an integrated webinar feature, whereas with ActiveCampaign you would require to utilize a third-party integration for this.
- GetResponse just permits you to call your customers by email, whereas ActiveCampaign allows you to contact your subscribers by SMS and website messaging
- GetResponse enables you to offer products and take payments through it’s landing pages, whereas this is not possible with ActiveCampaign
ActiveCampaign vs Aweber
The primary problem in this comparison is the prices.
Note that neither ActiveCampaign nor AWeber provide totally free plans. The entry tier for ActiveCampaign is the $15 a month offer, which lets you handle 500 customers and 3 users. AWeber’s offer for the same quantity of subscriber is twice as expensive at $19 a month.
After that, Active Campaign’s rates shoot up dramatically. You can increase to 5000 customers for $69 a month vs $49 for AWeber. Then it’s 10,000 for $111 a month with ActiveCampaign and $69 a month with AWeber.
In summary, factors for selecting AWeber over ActiveCampaign are scarce. These consist of phone assistance, and cool registration types that integrate audio files or videos.
But actually AWeber is a difficult company to advise. Their prices are similar to the competitors (or more expensive) and they are seriously doing not have in functions. ActiveCampaign offers one of the best options in regards to automations and reporting, which can make them a very advanced solution for your email marketing.
Finally, it’s worth remembering that other aspects could guide you towards different companies. For instance, if you desire a more affordable or totally free option with good functions, MailerLite comes extremely recommended, and GetResponse is our top choice for reporting and ecommerce tracking.
Winner: AWeber’s entry strategy is two times as expensive as ActiveCampaign’s. Going up to other tiers, ActiveCampaign’s costs are not low. But they appear reasonable as they use more than other newsletter services. AWeber on the other hand has lots of cheaper competitors. You get what you pay for, after all, so let’s call it a draw.
ActiveCampaign vs ClickFunnels
Discussing ActiveCampaign vs ClickFunnels, ClickFunnels is in fact is a kind of funnel home builder that allows you to construct sales funnels or landing pages to increase sales and earnings.
Generally, it is like a site home builder to assist web developer develop their business websites. In addition, you can also choose some templates available. So, we can state that ActiveCampaign is not the same as ClickFunnels.
In this case, ClickFunnels is a funnel contractor or web structure platform while ActiveCampaign is a kind of marketing automation tool. Discussing the marketing automation tool, ClickFunnels actually has Actionetics.
The Actionetics is a built-in marketing automation tool that you can use for email marketing or CRM project. Though ClickFunnels has Actionetics, you can still integrate ClickFunnels with other marketing automation tools.