? Read on to discover…
Why I Made the Switch from ClickFunnels to ActiveCampaign (and you must too).
If you are reading this, chances are you are thinking of getting your email marketing automated – or you have been looking for some ActiveCampaign information. You are in the right place now.
In this ActiveCampaign review, I am going to expose the reasons I made the switch from ClickFunnels to ActiveCampaign lately.
You are going to find out the unique benefits of using ActiveCampaign compared to other ActiveCampaign alternatives for your e-mail marketing and autoresponder needs.
You will find out the advantages and disadvantages, pricing, features and information of ActiveCampaign.
After reading through this, you’re going to find out …
- What precisely is ActiveCampaign?
- Does ActiveCampaign have all the functionality I need for my e-mail marketing campaigns?
- What’s ActiveCampaign prices like?
- How does it compare to other leading e-mail marketing services, like Aweber, Clickfunnels and Getresponse?
- What are the top functions and benefits of ActiveCampaign?
- Is ActiveCampaign easy to use?
- ActiveCampaign Vs Clickfunnels
- ActiveCampaign Vs Getresponse
- ActiveCampaign Vs Aweber
- ActiveCampaign Vs ConvertKit
Keep reading to learn the answers to these concerns, followed by objective contrast between ActiveCampaign with Aweber, Getresponse and ClickFunnels.
Ultimately it’s going to answer for you – Is it right for your service?
Let’s start with a basic introduction of the item.
What is ActiveCampaign?
ActiveCampaign offers nearly everything you need within a newsletter marketing tool, plus their sophisticated automations are tough to beat.
ActiveCampaign besides being a complete emailmarketing app , it is also an e-mail marketing, marketing automation, and CRM option.
- Sync all client info to ActiveCampaign.
- Client’s order details are added on their profile consisting of order total, items, and shipping information.
- Sync all historical order details and all future orders will be synced in real-time as they happen.
- Each consumer’s life time value is immediately computed for you.
Simply put, With ActiveCampaign, you’ll be able to go beyond e-mail marketing.
How is ActiveCampaign prices plan?
Free Trial: 14 days. (Click here To Start Your Free Trial)
Upfront Fee: Free.
Recurring Fee: $ 15.00/ mo
ActiveCampaign offers almost everything you need within a newsletter marketing tool, plus their advanced automations are hard to beat.
The entry-level strategy begins at $15 monthly (for up to 500 subscribers, paid month-to-month), or, if you wish to gain access to professional functions such as the inbuilt CRM and lead scoring, the Plus plan begins at $70 each month.
Considering the worth and automation that it offers, I would think about the pricing to be in the economical variety.
Simply put, it’s like the the Caviar of Email Marketing but without the absurd price tag!
ActiveCampaign Feature Review 1: Easily Become An Email Marketing Automation Wizard …
The thing I like about ActiveCampaign is its ease of use. You can have your project set up in minutes even if you have actually never ever used the software before, and aren’t tech-savvy. It literally turns anybody into an e-mail automation wizard.
Kinds of e-mails you can send out with ActiveCampaign:.
- Broadcast emails. – Often you require to talk to everybody at once. Send one-time email campaigns to anyone on your list.
- Set off emails. – Trigger emails based upon purchase. Or website gos to. Or engagement. Automatically send emails when your contacts are most interested.
- Targeted e-mails. – Make certain the best message gets to the right individual. Group your audience into segments based upon nearly any aspect.
- Email autoresponders. – Get in touch immediately. Send out welcome e-mails, begin a welcome series, or deliver lead magnets immediately.
- Email funnels. – Offer more with e-mail. Establish e-mail automation that turns your contacts from interested cause paying customers.
- Set up e-mails. –Arrange e-mails for a specific date and time. Perfect for events, vacations, birthdays, and sales teams.
Couple of exceptional functions of ActiveCampaign that impress me:
ActiveCampaign Feature Review 2: Conditional content.
The ability to send exactly what your contacts wish to see is so crucial and heavily stressed in ActiveCampaign.
Studies have actually shown that division and dynamic content increase conversion by at leasy 250%. And ActiveCampaign makes it so simple to personalize your message and send targeted e-mails to precisely the right contact.
When you send exactly what your contacts wish to see, your emails feel personal. And more people engage with your emails.
Have you ever got emails that appear strangely or are difficult to read on a mobile? Well, this will never ever take place when you use ActiveCampaign because it immediately makes e-mails look as good on mobile as they do on desktop.
You can add tags, get alerts, and create deals, the second an email link is clicked. With this helpful function you can tailor your content and emails so much better to get the conversion and sales that you desire.
ActiveCampaign Feature Review 3: Site tracking.
I utilized to require another link tracking software to do this but ever since I switched to ActiveCampaign, I do not need my link tracking software anymore.
ActiveCampaign will connect your e-mail marketing to your contact’s habits on your site. And it’s not simply some simple link tracking, it shows you really powerful information.
Website tracking pulls data in, so you can track every action of your consumer’s journey and make certain no one falls through the cracks. And it’s not hard to set it up – it’s simply a wordpress plugin that you’ve to set up and it will set up website tracking instantly.
So, for example, a customer clicks through your link in your e-mail and reaches your website. He then clicks on the ‘order’ button but never continue to complete the order.
You can just have ActiveCampaign activate an automatic e-mail follow up to be sent to this subscriber relating to the product that he’s interested in.
All these are done behind the scene and you don’t have to do any finger lifting at all.
Simply put, website tracking enables you see what items, services, and info your contacts are most interested in. When you know that, you can follow up to transform more customers.
ActiveCampaign Feature Review 4: Tags and segmentation.
When we talk about division, it seems like a huge word. An easier way to comprehend is utilizing the word ‘tag’.
It’s some sort like the ability to attach a sticky note or tag to your contacts. After you add a tag, it never falls off– and you can target that specific contact forever.
Tags let you group, sort, send, and automate your contacts and email content.
With tags, you can customize your e-mail material so that when you send one e-mail– you can send it with different, conditional material.
You can utilize tags to switch out areas of text or images so that each contact sees precisely what they’re interested in.
When contacts visit your website or click links in your e-mails, they reveal you what they have an interest in. You can automatically include a tag any time your contact takes an action– and then send them content based upon their interests.
Example of segmentation you can do …
- Visits to your site
- Contact with your sales group
- Info in custom fields
- Task function.
- Company type.
- Personal interests.
- Quiz results.
- Individuals who open your emails.
- Individuals who click in your e-mails.
- Date subscribed.
- Geographical location.
- Customer life time worth.
- Products acquired.
- Time since last purchase.
In other words, with tags or division with ActiveCampaign, you send people exactly what they want to see. (so they stay longer with you and are more likely to purchase from you!).
ActiveCampaign Feature Review 5: Awesome marketing automation.
I enjoy how ActiveCampaign puts it – It’s like getting an additional staff member without needing an additional desk.
It’s true. Automation handles what no one else has time for. It frees up your time so that you can spend your time on other profit-generating jobs.
ActiveCampaign includes a builit in drag-and-drop automation home builder that enables you establish automated workflows in minutes.
After initial setup and procedure, finding out and presenting the system, through very fast, quality, and in-depth assistance, I discover that I no longer can live without ActiveCampaign.
It makes automating your email messages so simple that I was sorry for not jumping over to ActiveCampaign earlier.
I comprehend the pain of dealing with hard to comprehend automation ‘workflow’. I got that disappointment with other email marketing solutions.
With ActiveCampaign, if you ever aren’t sure what to do, pre-built workflows, training guides, videos, and live individually support are here for you. And if you need a location to start, they offer outstanding pre-made engagement automations that take less than 5 minutes to set up.
I’m now sticking to ActiveCampaign.
ActiveCampaign Feature Review 6: Gmail extension for Chrome for CRM.
Well, this is a distinct function that I do not see in other e-mail marketing app. Generally it links ActiveCampaign to your Gmail account so that you can manage all of your sales interactions without leaving your e-mail account.
It permits you to see exactly when people open your e-mails.
Have you ever wondered have your contacts opened your e-mails? The number of times? You can do deep tracking with your emails to understand when (and the number of times) your contacts interact– in addition to view them in ActiveCampaign.
Furthermore, you can see your CRM details from your Gmail inbox. This allows you to get full contact records and notes to manage details without trouble – all in one mailbox.
A really thoughtful feature from ActiveCampaign I would say. Give it a try here.
ActiveCampaign Feature Review 7: Lead scoring.
This is something that is hardly seen in other ActiveCampaign option.
But initially, what is a lead rating?
To put it just, it is a number that goes up or down based on how contacts communicate with your service.
For instance, do they visit your site? Open an email? Submit a form? Add to their lead rating, so you can see how engaged each of your contact is at a glimpse.
Some individuals are almost prepared to buy from you, and these are highly qualified leads. However do you understand how to determine them?
Without this lead scoring tool, it would suggest looking for a needle in the vast ocean so to speak.
Much more so as some remain in danger of not becoming clients. You will wish to provide them something else that is more relavant to keep them thinking about your offers or products.
With lead scoring I was able to automatically track engagement and know who to follow up with.
Inside the control panel, it is undoubtedly really simple to set them up so that it instantly triggers email alerts and designate jobs based on lead score modifications, so I can always follow up with the offers more than likely to close.
This is among the functions that you will use most as it is so versatile. You can adjust a rating based upon anything.
For instance, do you appreciate e-mail opens, or type submissions? Website check outs, or e-mail replies?
You can adjust lead ratings based on almost any action, so you can choose the lead scoring guidelines that make sense for your service.
When a contact strikes a certain rating, it will start an automation. So, behind the scene, without you doing any work, it will automatically send your most engaged contacts the info they need, then make a deal that’s a no-brainer.
You can literally establish scores for whatever you provide. It does not matter if you provide several items or different services. You can set up several lead ratings, so that you can track interest for each of your offerings individually.
This is among the features that I wanted I knew earlier! Click here now to experience this!
ActiveCampaign Feature Review 8: SMS drip marketing project.
I nearly didn’t want to share this since this is probably among the best kept secrets of ActiveCampaign.
The greatest without a doubt benefit to ActiveCampaign is the ability to send a text, either a one off suggestion other to the group, or as part of the tactical drip marketing project.
You do not require to pay separately for this. It is all inclusive in your ActiveCampaign dashboard. This works due to the fact that individuals are on the mobile regularly nowadays and having a text message system in place makes you stand apart.
ActiveCampaign Feature Review 9: Site messaging.
This is essentially email marketing on steroids. When individuals visit your site from your e-mail, site messages assist you follow up at the exact minute your audience is most engaged. These are Perfectly timed.
Messages on your website that are activated utilizing automations.
I see Site messages as a new channel. Which suggests I can make offers that are difficult to make in your other marketing.
For instance, I often use it to qualify my leads and include a human touch.
A site message with a call to action can assist certify leads and it feels warm to be able to message each contact separately. (all done instantly behind the scene).
I also utilize it to offer visitors a strong call to action at the moment that they are most engaged asking to purchase.
I discover that they work hand in hand with your email messages due to the fact that they are so eye capturing and personalized.
The messages are surprisingly highly personalized – colors, icons, designs, and images that fit with your site or brand name. And target messages to specific contacts based upon the data you’ve gathered.
I can never live without this feature after switching to ActiveCampaign from my previous email marketing CRM.
Conclusion after switching to ActiveCampaign from ClickFunnels…
Active Campaign was recommended to me by my marketing equivalent.
It works completely for all of our needs 98% of the time. We have only run into a few snags occasionally when a part of a system stops working.
The ONLY grievance that I have is we aren’t informed if something “breaks” in among our automations. Whatever else works just super.
My marketing man utilizes all the bells and whistles … while it is easy enough for me to do my weekly emails. Love it! I came from Hubspot (unbelievably pricey and challenging) and would never ever go back.
With ActiveCampaign, you will be able to exceed e-mail marketing.
You’ll be able to provide individualized follow up for your consumers depending on which products they’ve viewed and purchased. These targeted projects will increase your conversion rate, increase sales, and strengthen your relationship with consumers.
You can use this customer insight to customize the material of your e-mail projects so that you are sending offers for items they’re interested in. If you’re having a sale on a particular product, you can send the project to people who have actually acquired that category of item in the past.
You might send out a loyalty benefit to your most valuable consumers. Our users report a time to favorable ROI that is less than half our competitors. I like how easy it is to use. They actually make the usability with common manner ins which any marketer would require. For example, the contacts, list, tags are all organized …
I also love how amazing their Automation feature is. You can customize e-mails specifically to tags or lists that you have for each contact, so the customization that you can have towards your contacts is remarkable.
With ActiveCampaign, I’ve found it very simple to integrate with Shopify. With simply a couple clicks you’re integrated. It’s constantly operating in the background, gathering data from Shopify.
ActiveCampaign vs GetResponse
Main Differences Between ActiveCampaign vs GetResponse are:
- GetResponse permits you to build landing pages, whereas ActiveCampaign does not provide this feature.
- GetResponse has a built-in webinar feature, whereas with ActiveCampaign you would need to use a third-party combination for this.
- GetResponse only permits you to call your customers by e-mail, whereas ActiveCampaign allows you to call your customers by SMS and site messaging
- GetResponse enables you to offer items and take payments through it’s landing pages, whereas this is not possible with ActiveCampaign
ActiveCampaign vs Aweber
The main issue in this contrast is the rates.
Keep in mind that neither ActiveCampaign nor AWeber provide totally free plans. The entry tier for ActiveCampaign is the $15 a month deal, which lets you handle 500 customers and 3 users. AWeber’s offer for the exact same amount of subscriber is two times as expensive at $19 a month.
After that, Active Campaign’s rates shoot up significantly. You can increase to 5000 subscribers for $69 a month vs $49 for AWeber. Then it’s 10,000 for $111 a month with ActiveCampaign and $69 a month with AWeber.
In summary, factors for picking AWeber over ActiveCampaign are few and far between. These consist of phone assistance, and funky registration kinds that integrate audio files or videos.
However actually AWeber is a difficult business to advise. Their costs are similar to the competition (or more expensive) and they are seriously lacking in features. ActiveCampaign provides one of the very best services in regards to automations and reporting, which can make them an extremely sophisticated solution for your email marketing.
Finally, it’s worth remembering that other factors could steer you towards various suppliers. For instance, if you want a cheaper or complimentary solution with good features, MailerLite comes extremely recommended, and GetResponse is our leading choice for reporting and ecommerce tracking.
Winner: AWeber’s entry plan is two times as expensive as ActiveCampaign’s. Going up to other tiers, ActiveCampaign’s costs are not low. However they seem fair as they provide more than other newsletter services. AWeber on the other hand has lots of more affordable competitors. You get what you pay for, after all, so let’s call it a draw.
ActiveCampaign vs ClickFunnels
Talking about ActiveCampaign vs ClickFunnels, ClickFunnels is actually is a kind of funnel contractor that permits you to build sales funnels or landing pages to increase sales and earnings.
Basically, it resembles a website home builder to assist web developer develop their company sites. In addition, you can also select some templates readily available. So, we can say that ActiveCampaign is not the same as ClickFunnels.
In this case, ClickFunnels is a funnel contractor or web building platform while ActiveCampaign is a sort of marketing automation tool. Speaking about the marketing automation tool, ClickFunnels in fact has Actionetics.
The Actionetics is a built-in marketing automation tool that you can utilize for e-mail marketing or CRM project. Though ClickFunnels has Actionetics, you can still integrate ClickFunnels with other marketing automation tools.