? Read on to discover…
The Reasons I Made the Change from ClickFunnels to ActiveCampaign (and you must too).
If you are reading this, possibilities are you are thinking about getting your email marketing automated – or you have been searching for some ActiveCampaign evaluations. You are in the best place now.
In this ActiveCampaign review, I am going to reveal the reasons I made the switch from ClickFunnels to ActiveCampaign lately.
You are going to find out the distinct advantages of using ActiveCampaign compared to other ActiveCampaign alternatives for your e-mail marketing and autoresponder requirements.
You will find out the advantages and disadvantages, rates, functions and information of ActiveCampaign.
After going through this, you’re going to learn about …
- What precisely is ActiveCampaign?
- Does ActiveCampaign have all the performance I need for my email marketing campaigns?
- What’s ActiveCampaign rates like?
- How does it compare with other leading e-mail marketing solutions, like Aweber, Clickfunnels and Getresponse?
- What are the top functions and advantages of ActiveCampaign?
- Is ActiveCampaign easy to use?
- ActiveCampaign Vs Clickfunnels
- ActiveCampaign Vs Getresponse
- ActiveCampaign Vs Aweber
- ActiveCampaign Vs ConvertKit
Keep reading to discover the answers to these questions, followed by objective comparison in between ActiveCampaign with Aweber, Getresponse and ClickFunnels.
Ultimately it’s going to answer for you – Is it right for your organisation?
Let’s start with a basic summary of the product.
What is ActiveCampaign?
ActiveCampaign uses almost whatever you need within a newsletter marketing tool, plus their sophisticated automations are difficult to beat.
ActiveCampaign besides being a powerhouse newslettermarketing tool , it is also an email marketing, marketing automation, and CRM service.
- Sync all customer info to ActiveCampaign.
- Client’s order details are added on their profile consisting of order overall, products, and delivering info.
- Sync all historical order details and all future orders will be synced in real-time as they happen.
- Each customer’s lifetime value is instantly determined for you.
Simply put, With ActiveCampaign, you’ll have the ability to go beyond e-mail marketing.
How is ActiveCampaign prices plan?
Free Trial: 14 days. (Click here To Start Your Free Trial)
Upfront Fee: Free.
Repeating Fee: $ 15.00/ mo
ActiveCampaign offers nearly whatever you require within a newsletter marketing tool, plus their advanced automations are difficult to beat.
The entry-level plan begins at $15 each month (for as much as 500 subscribers, paid regular monthly), or, if you want to gain access to professional functions such as the in-built CRM and lead scoring, the Plus strategy begins at $70 monthly.
Thinking about the worth and automation that it provides, I would consider the prices to be in the budget-friendly range.
In other words, it’s like the the Caviar of Email Marketing but without the ludicrous price tag!
ActiveCampaign Feature Review 1: Easily Become An Email Marketing Automation Wizard …
The thing I like about ActiveCampaign is its ease of use. You can have your project established in minutes even if you have never ever utilized the software application previously, and aren’t tech-savvy. It literally turns anybody into an email automation wizard.
Types of e-mails you can send with ActiveCampaign:.
- Broadcast emails. – Often you need to talk with everyone simultaneously. Send out one-time email campaigns to anybody on your list.
- Triggered e-mails. – Trigger emails based upon purchase. Or website gos to. Or engagement. Automatically send emails when your contacts are most interested.
- Targeted emails. – Make sure the ideal message gets to the ideal person. Group your audience into segments based on nearly any factor.
- Email autoresponders. – Get in touch immediately. Send out welcome emails, begin a welcome series, or provide lead magnets immediately.
- Email funnels. – Offer more with e-mail. Set up email automation that turns your contacts from interested result in paying clients.
- Scheduled emails. –Set up e-mails for a particular date and time. Perfect for events, holidays, birthdays, and sales groups.
Few impressive features of ActiveCampaign that impress me:
ActiveCampaign Feature Review 2: Conditional content.
The capability to send out exactly what your contacts want to see is so crucial and greatly emphasized in ActiveCampaign.
Research studies have actually revealed that division and vibrant content boost conversion by at leasy 250%. And ActiveCampaign makes it so simple to personalize your message and send out targeted e-mails to exactly the best contact.
When you send out exactly what your contacts wish to see, your e-mails feel personal. And more individuals engage with your e-mails.
Have you ever got e-mails that appear strangely or are difficult to read on a mobile? Well, this will never ever occur when you use ActiveCampaign because it immediately makes e-mails look as good on mobile as they do on desktop.
You can include tags, get notices, and create offers, the 2nd an email link is clicked. With this helpful feature you can customize your material and emails a lot better to get the conversion and sales that you want.
ActiveCampaign Feature Review 3: Site tracking.
I used to need another link tracking software application to do this but since I changed to ActiveCampaign, I do not need my link tracking software application anymore.
ActiveCampaign will link your email marketing to your contact’s habits on your website. And it’s not just some basic link tracking, it shows you actually effective data.
Website tracking pulls information in, so you can track every action of your consumer’s journey and make certain nobody falls through the fractures. And it’s not difficult to set it up – it’s merely a wordpress plugin that you’ve to set up and it will set up website tracking instantly.
So, for instance, a subscriber clicks through your link in your e-mail and arrives at your site. He then clicks the ‘order’ button however never proceed to finish the order.
You can merely have ActiveCampaign set off an automatic email follow up to be dispatched to this subscriber relating to the item that he’s interested in.
All these are done behind the scene and you do not have to do any finger lifting at all.
In short, website tracking enables you see what products, services, and info your contacts are most thinking about. As soon as you know that, you can follow up to convert more consumers.
ActiveCampaign Feature Review 4: Tags and division.
When we talk about division, it sounds like a big word. A simpler way to comprehend is using the word ‘tag’.
It’s some sort like the ability to attach a sticky note or tag to your contacts. After you include a tag, it never falls off– and you can target that particular contact forever.
Tags let you group, sort, send, and automate your contacts and email material.
With tags, you can customize your email material so that when you send one email– you can send it with different, conditional content.
You can utilize tags to swap out areas of text or images so that each contact sees precisely what they’re interested in.
When contacts visit your website or click links in your e-mails, they show you what they have an interest in. You can automatically include a tag whenever your contact takes an action– and then send them content based upon their interests.
Example of segmentation you can do …
- Visits to your website
- Contact with your sales team
- Details in customized fields
- Job function.
- Organization type.
- Individual interests.
- Quiz outcomes.
- People who open your e-mails.
- People who click in your emails.
- Date subscribed.
- Geographical place.
- Client lifetime worth.
- Products acquired.
- Time because last purchase.
In short, with tags or division with ActiveCampaign, you send people exactly what they wish to see. (so they stay longer with you and are more inclined to buy from you!).
ActiveCampaign Feature Review 5: Awesome marketing automation.
I love how ActiveCampaign puts it – It’s like getting an additional worker without requiring an additional desk.
It’s true. Automation handles what nobody else has time for. It maximizes your time so that you can invest your time on other profit-generating jobs.
ActiveCampaign includes a builit in drag-and-drop automation builder that allows you establish automatic workflows in minutes.
After preliminary setup and procedure, discovering and introducing the system, through extremely quick, quality, and comprehensive assistance, I discover that I no longer can live without ActiveCampaign.
It makes automating your email messages so easy that I was sorry for not jumping over to ActiveCampaign previously.
I comprehend the pain of handling challenging to understand automation ‘workflow’. I got that disappointment with other email marketing options.
With ActiveCampaign, if you ever aren’t sure what to do, pre-built workflows, training guides, videos, and live individually assistance are here for you. And if you need a location to start, they provide excellent pre-made engagement automations that take less than 5 minutes to set up.
I’m now sticking with ActiveCampaign.
ActiveCampaign Feature Review 6: Gmail extension for Chrome for CRM.
Well, this is a special feature that I don’t see in other email marketing app. Generally it links ActiveCampaign to your Gmail account so that you can handle all of your sales interactions without leaving your email account.
It permits you to see precisely when individuals open your emails.
Have you ever wondered have your contacts opened your e-mails? The number of times? You can do deep tracking with your emails to understand when (and the number of times) your contacts communicate– as well as view them in ActiveCampaign.
In addition, you can see your CRM details from your Gmail inbox. This allows you to get full contact records and notes to handle details without trouble – all in one mailbox.
A very thoughtful function from ActiveCampaign I would state. Give it a try here.
ActiveCampaign Feature Review 7: Lead scoring.
This is something that is barely seen in other ActiveCampaign option.
But first, what is a lead score?
To put it just, it is a number that goes up or down based on how contacts interact with your service.
For instance, do they visit your website? Open an e-mail? Send a form? Contribute to their lead score, so you can see how engaged each of your contact is at a glance.
Some people are practically all set to buy from you, and these are extremely certified leads. However do you know how to recognize them?
Without this lead scoring tool, it would mean searching for a needle in the large ocean so to speak.
Even more so as some remain in risk of not ending up being clients. You will wish to offer them something else that is more relavant to keep them thinking about your offers or products.
With lead scoring I had the ability to instantly track engagement and understand who to follow up with.
Inside the dashboard, it is certainly really simple to set them up so that it automatically triggers e-mail notifications and appoint tasks based on lead score changes, so I can always follow up with the deals more than likely to close.
This is among the functions that you will use most as it is so versatile. You can change a score based on anything.
For instance, do you appreciate email opens, or form submissions? Website gos to, or email replies?
You can adjust lead ratings based on almost any action, so you can choose the lead scoring rules that make good sense for your business.
When a contact strikes a particular score, it will begin an automation. So, behind the scene, without you doing any work, it will immediately send your most engaged contacts the info they need, then make an offer that’s a no-brainer.
You can literally establish ratings for everything you offer. It does not matter if you offer several items or different services. You can establish several lead ratings, so that you can track interest for each of your offerings separately.
This is one of the features that I wished I understood earlier! Click on this link now to experience this!
ActiveCampaign Feature Review 8: SMS drip marketing project.
I nearly didn’t wish to share this because this is most likely among the very best concealed of ActiveCampaign.
The biggest without a doubt benefit to ActiveCampaign is the capability to send a text, either a one off pointer other to the group, or as part of the strategic drip marketing campaign.
You do not need to pay separately for this. It is all inclusive in your ActiveCampaign dashboard. This is useful since people are on the mobile more often nowadays and having a text message system in place makes you stand apart.
ActiveCampaign Feature Review 9: Site messaging.
This is essentially email marketing on steroids. When individuals visit your website from your e-mail, site messages assist you follow up at the precise moment your audience is most engaged. These are Perfectly timed.
Messages on your website that are set off utilizing automations.
I see Site messages as a brand-new channel. Which means I can make offers that are difficult to make in your other marketing.
For instance, I often use it to certify my leads and add a human touch.
A site message with a call to action can help qualify leads and it feels warm to be able to message each contact separately. (all done immediately behind the scene).
I also utilize it to provide visitors a strong call to action at the moment that they are most engaged inquiring to purchase.
I find that they work hand in hand with your email messages due to the fact that they are so eye capturing and personalized.
The messages are remarkably extremely customizable – colors, icons, layouts, and images that fit with your website or brand. And target messages to private contacts based upon the information you’ve collected.
I can never live without this feature after switching to ActiveCampaign from my previous e-mail marketing CRM.
Conclusion after changing to ActiveCampaign from ClickFunnels…
Active Campaign was advised to me by my marketing counterpart.
It works perfectly for all of our needs 98% of the time. We have just encounter a few snags here and there when a part of a system stops operating.
The ONLY problem that I have is we aren’t alerted if something “breaks” in among our automations. Everything else works just very.
My marketing guy utilizes all the bells and whistles … while it is easy enough for me to do my weekly emails. Love it! I originated from Hubspot (ridiculously pricey and tough) and would never go back.
With ActiveCampaign, you will be able to go beyond e-mail marketing.
You’ll have the ability to provide personalized follow up for your consumers depending upon which items they’ve viewed and acquired. These targeted projects will increase your conversion rate, increase sales, and enhance your relationship with customers.
You can use this consumer insight to personalize the content of your email projects so that you are sending offers for items they’re interested in. If you’re having a sale on a specific product, you can send the project to people who have bought that category of item in the past.
You might send out a commitment reward to your most important customers. Our users report a time to positive ROI that is less than half our competitors. I like how easy it is to utilize. They truly make the usability with common manner ins which any online marketer would need. For instance, the contacts, list, tags are all arranged …
I also enjoy how fantastic their Automation function is. You can customize e-mails particularly to tags or lists that you have for each contact, so the personalization that you can have towards your contacts is remarkable.
With ActiveCampaign, I’ve found it very simple to incorporate with Shopify. With just a couple clicks you’re integrated. It’s constantly working in the background, gathering information from Shopify.
ActiveCampaign vs GetResponse
Main Differences Between ActiveCampaign vs GetResponse are:
- GetResponse enables you to construct landing pages, whereas ActiveCampaign does not provide this function.
- GetResponse has an integrated webinar function, whereas with ActiveCampaign you would need to utilize a third-party integration for this.
- GetResponse just allows you to contact your customers by email, whereas ActiveCampaign allows you to call your subscribers by SMS and site messaging
- GetResponse enables you to sell items and take payments through it’s landing pages, whereas this is not possible with ActiveCampaign
ActiveCampaign vs Aweber
The primary concern in this contrast is the rates.
Keep in mind that neither ActiveCampaign nor AWeber provide totally free plans. The entry tier for ActiveCampaign is the $15 a month offer, which lets you handle 500 subscribers and 3 users. AWeber’s offer for the very same quantity of customer is two times as pricey at $19 a month.
After that, Active Campaign’s costs soar significantly. You can go up to 5000 customers for $69 a month vs $49 for AWeber. Then it’s 10,000 for $111 a month with ActiveCampaign and $69 a month with AWeber.
In summary, factors for picking AWeber over ActiveCampaign are few and far between. These consist of phone support, and funky registration forms that incorporate audio files or videos.
But really AWeber is a hard business to suggest. Their prices resemble the competitors (or more costly) and they are seriously lacking in features. ActiveCampaign offers among the best options in regards to automations and reporting, which can make them a very advanced option for your e-mail marketing.
Lastly, it’s worth keeping in mind that other factors might steer you towards different companies. For example, if you desire a more affordable or complimentary option with great features, MailerLite comes highly recommended, and GetResponse is our top pick for reporting and ecommerce tracking.
Winner: AWeber’s entry strategy is twice as pricey as ActiveCampaign’s. Going up to other tiers, ActiveCampaign’s prices are not low. But they seem fair as they offer more than other newsletter services. AWeber on the other hand has great deals of less expensive competition. You get what you pay for, after all, so let’s call it a draw.
ActiveCampaign vs ClickFunnels
Discussing ActiveCampaign vs ClickFunnels, ClickFunnels is really is a sort of funnel contractor that enables you to develop sales funnels or landing pages to increase sales and revenue.
Generally, it is like a site contractor to help web developer develop their service sites. In addition, you can likewise select some design templates offered. So, we can state that ActiveCampaign is not the like ClickFunnels.
In this case, ClickFunnels is a funnel contractor or web structure platform while ActiveCampaign is a type of marketing automation tool. Talking about the marketing automation tool, ClickFunnels in fact has Actionetics.
The Actionetics is a built-in marketing automation tool that you can use for email marketing or CRM project. Though ClickFunnels has Actionetics, you can still incorporate ClickFunnels with other marketing automation tools.