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The Reasons I Made the Switch from ConvertKit to ActiveCampaign (and you ought to too).
If you are reading this, chances are you are considering getting your email marketing automated – or you have actually been looking for some ActiveCampaign evaluations. You are in the best place now.Connect ActiveCampaign To Squarespace
In this ActiveCampaign review, I am going to expose the reasons why I made the switch from ConvertKit to ActiveCampaign lately.
You are going to learn the distinct benefits of using ActiveCampaign compared to other ActiveCampaign alternatives for your e-mail marketing and autoresponder needs.
You will learn the advantages and disadvantages, pricing, features and details of ActiveCampaign.
After reading through this, you’re going to find out …
- What exactly is ActiveCampaign?
- Does ActiveCampaign have all the performance I need for my email marketing projects?
- What’s ActiveCampaign prices like?
- How does it compare to other leading email marketing services, like Aweber, Clickfunnels and Getresponse?
- What are the top functions and benefits of ActiveCampaign?
- Is ActiveCampaign easy to use?
- ActiveCampaign Vs Clickfunnels
- ActiveCampaign Vs Getresponse
- ActiveCampaign Vs Aweber
- ActiveCampaign Vs ConvertKit
Keep reading to learn the answers to these questions, followed by objective contrast between ActiveCampaign with Aweber, Getresponse and ClickFunnels.
Ultimately it’s going to answer for you – Is it right for your service?
Let’s start with a fundamental introduction of the item.
What is ActiveCampaign?
ActiveCampaign provides practically everything you need within a newsletter marketing tool, plus their advanced automations are hard to beat.
ActiveCampaign besides being a sophisticated autorespondermarketing app , it is also an e-mail marketing, marketing automation, and CRM service.
- Sync all consumer info to ActiveCampaign.
- Customer’s order information are added on their profile including order overall, items, and shipping info.
- Sync all historical order information and all future orders will be synced in real-time as they take place.
- Each consumer’s life time value is automatically computed for you.
Simply put, With ActiveCampaign, you’ll have the ability to exceed e-mail marketing.
How is ActiveCampaign prices plan?Connect ActiveCampaign To Squarespace
Free Trial: 14 days. (Click here To Start Your Free Trial)
Upfront Fee: Free.
Repeating Fee: $ 15.00/ mo
ActiveCampaign gives almost everything you require within a newsletter marketing tool, plus their innovative automations are hard to beat.
The entry-level strategy starts at $15 per month (for approximately 500 customers, paid regular monthly), or, if you wish to access professional features such as the built-in CRM and lead scoring, the Plus strategy begins at $70 each month.
Thinking about the worth and automation that it supplies, I would consider the pricing to be in the cost effective variety.
In short, it’s like the the Caviar of Email Marketing but without the outrageous price tag!
ActiveCampaign Feature Review 1: Easily Become An Email Marketing Automation Wizard …
The thing I like about ActiveCampaign is its ease of use. You can have your campaign established in minutes even if you have actually never used the software before, and aren’t tech-savvy. It literally turns anybody into an email automation wizard.
Kinds of emails you can send with ActiveCampaign:.
- Broadcast emails. – Sometimes you require to talk with everyone at once. Send one-time email campaigns to anyone on your list.
- Set off e-mails. – Trigger e-mails based on purchase. Or website gos to. Or engagement. Automatically send e-mails when your contacts are most interested.
- Targeted e-mails. – Make sure the ideal message gets to the best individual. Group your audience into sections based upon practically any element.
- Email autoresponders. – Contact us right now. Send out welcome e-mails, start a welcome series, or provide lead magnets instantly.
- Email funnels. – Sell more with e-mail. Set up e-mail automation that turns your contacts from interested cause paying customers.
- Arranged e-mails. –Arrange e-mails for a specific date and time. Perfect for occasions, vacations, birthdays, and sales groups.
Couple of exceptional functions of ActiveCampaign that impress me:
ActiveCampaign Feature Review 2: Conditional content.
The capability to send out precisely what your contacts want to see is so essential and heavily highlighted in ActiveCampaign.
Studies have actually revealed that division and dynamic content increase conversion by at leasy 250%. And ActiveCampaign makes it so simple to tailor your message and send targeted emails to precisely the ideal contact.Connect ActiveCampaign To Squarespace
When you send out precisely what your contacts want to see, your emails feel personal. And more people engage with your emails.
Have you ever received e-mails that appear unusually or are difficult to read on a mobile? Well, this will never occur when you use ActiveCampaign due to the fact that it immediately makes emails look as excellent on mobile as they do on desktop.
You can include tags, get notices, and create deals, the second an e-mail link is clicked. With this helpful function you can tailor your material and e-mails a lot better to get the conversion and sales that you want.
ActiveCampaign Feature Review 3: Site tracking.
I used to need another link tracking software to do this but ever since I switched to ActiveCampaign, I don’t need my link tracking software any longer.
ActiveCampaign will connect your e-mail marketing to your contact’s behavior on your site. And it’s not simply some simple link tracking, it shows you really powerful data.
Site tracking pulls information in, so you can track every step of your client’s journey and make certain nobody falls through the cracks. And it’s not hard to set it up – it’s just a wordpress plugin that you’ve to set up and it will establish website tracking immediately.
So, for example, a subscriber clicks through your link in your e-mail and reaches your site. He then clicks the ‘order’ button but never continue to complete the order.
You can merely have ActiveCampaign activate an automatic e-mail follow up to be sent to this subscriber relating to the item that he’s interested in.
All these are done behind the scene and you don’t need to do any finger lifting at all.
Simply put, site tracking enables you see what products, services, and info your contacts are most interested in. As soon as you know that, you can follow up to transform more clients.
ActiveCampaign Feature Review 4: Tags and segmentation.
When we discuss segmentation, it sounds like a big word. A simpler way to comprehend is using the word ‘tag’.
It’s some sort like the ability to connect a sticky note or tag to your contacts. After you add a tag, it never ever falls off– and you can target that particular contact permanently.
Tags let you group, sort, send out, and automate your contacts and e-mail content.
With tags, you can tailor your e-mail material so that when you send one e-mail– you can send it with different, conditional material.
You can use tags to swap out areas of text or images so that each contact sees exactly what they’re interested in.
When contacts visit your site or click links in your e-mails, they reveal you what they have an interest in. You can instantly add a tag at any time your contact takes an action– and then send them content based on their interests.
Example of segmentation you can do …
- Visits to your website
- Contact with your sales team
- Info in custom-made fields
- Task function.
- Organization type.
- Personal interests.
- Quiz results.
- Individuals who open your emails.
- People who click in your e-mails.
- Date subscribed.
- Geographical location.
- Consumer lifetime value.
- Products purchased.
- Time because last purchase.
In other words, with tags or segmentation with ActiveCampaign, you send people precisely what they want to see. (so they stay longer with you and are more inclined to buy from you!).Connect ActiveCampaign To Squarespace
ActiveCampaign Feature Review 5: Awesome marketing automation.
I love how ActiveCampaign puts it – It’s like getting an extra worker without requiring an additional desk.
It’s real. Automation manages what no one else has time for. It maximizes your time so that you can invest your time on other profit-generating jobs.
ActiveCampaign comes with a builit in drag-and-drop automation builder that permits you establish automated workflows in minutes.
After preliminary setup and process, discovering and presenting the system, through very quick, quality, and detailed assistance, I discover that I no longer can live without ActiveCampaign.
It makes automating your email messages so simple that I was sorry for not leaping over to ActiveCampaign earlier.
I understand the discomfort of handling tough to comprehend automation ‘workflow’. I got that disappointment with other e-mail marketing options.
With ActiveCampaign, if you ever aren’t sure what to do, pre-built workflows, training guides, videos, and live individually assistance are here for you. And if you require a location to begin, they offer outstanding pre-made engagement automations that take less than 5 minutes to set up.
I’m now sticking to ActiveCampaign.
ActiveCampaign Feature Review 6: Gmail extension for Chrome for CRM.
Well, this is a special function that I do not see in other e-mail marketing app. Generally it links ActiveCampaign to your Gmail account so that you can manage all of your sales communications without leaving your e-mail account.
It enables you to see exactly when people open your emails.
Have you ever questioned have your contacts opened your emails? How many times? You can do deep tracking with your e-mails to understand when (and how many times) your contacts communicate– as well as view them in ActiveCampaign.
Furthermore, you can see your CRM information from your Gmail inbox. This allows you to get complete contact records and notes to handle information without inconvenience – all in one mailbox.
A really thoughtful function from ActiveCampaign I would say. Give it a try here.
ActiveCampaign Feature Review 7: Lead scoring.
This is something that is barely seen in other ActiveCampaign option.
But initially, what is a lead score?
To put it merely, it is a number that goes up or down based upon how contacts engage with your organisation.
For example, do they visit your site? Open an e-mail? Send a kind? Contribute to their lead rating, so you can see how engaged each of your contact is at a look.
Some people are almost prepared to buy from you, and these are extremely qualified leads. However do you know how to recognize them?
Without this lead scoring tool, it would imply trying to find a needle in the huge ocean so to speak.
Even more so as some remain in risk of not becoming clients. You will wish to provide them something else that is more relavant to keep them interested in your offers or items.
With lead scoring I was able to automatically track engagement and know who to follow up with.
Inside the control panel, it is certainly really easy to set them up so that it instantly activates e-mail alerts and designate tasks based on lead score changes, so I can constantly follow up with the deals most likely to close.
This is among the functions that you will utilize most as it is so flexible. You can change a score based on anything.
For example, do you appreciate email opens, or type submissions? Site gos to, or email replies?
You can adjust lead scores based on almost any action, so you can select the lead scoring guidelines that make good sense for your organisation.
When a contact hits a certain score, it will start an automation. So, behind the scene, without you doing any work, it will instantly send your most engaged contacts the info they require, then make an offer that’s a no-brainer.
You can actually establish scores for whatever you use. It does not matter if you provide several products or various services. You can establish numerous lead ratings, so that you can track interest for each of your offerings individually.
This is among the features that I wished I knew earlier! Click here now to experience this!
ActiveCampaign Feature Review 8: SMS drip marketing project.
I nearly didn’t wish to share this due to the fact that this is probably among the very best concealed of ActiveCampaign.
The biggest without a doubt benefit to ActiveCampaign is the capability to send a text, either a one off tip other to the group, or as part of the strategic drip marketing project.
You do not require to pay separately for this. It is all inclusive in your ActiveCampaign dashboard. This works due to the fact that people are on the mobile more frequently nowadays and having a text system in place makes you stand out.
ActiveCampaign Feature Review 9: Site messaging.
This is essentially email marketing on steroids. When people visit your site from your email, website messages help you follow up at the specific minute your audience is most engaged. These are Perfectly timed.
Messages on your website that are triggered utilizing automations.
I see Site messages as a new channel. Which implies I can make deals that are hard to make in your other marketing.
For example, I regularly utilize it to certify my leads and include a human touch.
A website message with a call to action can assist certify leads and it feels warm to be able to message each contact individually. (all done instantly behind the scene).
I also use it to give visitors a strong call to action at the moment that they are most engaged asking them to purchase.
I find that they work hand in hand with your email messages due to the fact that they are so eye capturing and customized.
The messages are surprisingly extremely customizable – colors, icons, layouts, and images that fit with your website or brand. And target messages to specific contacts based on the data you’ve collected.
I can never live without this feature after switching to ActiveCampaign from my previous email marketing CRM.
Conclusion after changing to ActiveCampaign from ConvertKit…
Active Campaign was recommended to me by my marketing counterpart.
It works perfectly for all of our requirements 98% of the time. We have only face a few snags occasionally when a part of a system stops working.
The ONLY grievance that I have is we aren’t notified if something “breaks” in one of our automations. Whatever else works simply extremely.Connect ActiveCampaign To Squarespace
My marketing person utilizes all the bells and whistles … while it is simple enough for me to do my weekly emails. Love it! I came from Hubspot (unbelievably pricey and tough) and would never ever go back.
With ActiveCampaign, you will have the ability to go beyond e-mail marketing.
You’ll have the ability to provide tailored follow up for your customers depending on which products they’ve viewed and acquired. These targeted projects will increase your conversion rate, boost sales, and enhance your relationship with customers.
You can use this customer insight to personalize the content of your e-mail campaigns so that you are sending offers for items they’re interested in. If you’re having a sale on a specific product, you can send out the campaign to individuals who have acquired that classification of item in the past.
You could send a commitment reward to your most important clients. Our users report a time to positive ROI that is less than half our competitors. I enjoy how easy it is to use. They really make the functionality with typical ways that any online marketer would need. For example, the contacts, list, tags are all organized …
I also enjoy how amazing their Automation function is. You can tailor emails particularly to tags or lists that you have for each contact, so the customization that you can have towards your contacts is fantastic.
With ActiveCampaign, I’ve discovered it extremely easy to incorporate with Shopify. With simply a couple clicks you’re synchronized. It’s constantly operating in the background, collecting data from Shopify.
ActiveCampaign vs GetResponse
Main Differences Between ActiveCampaign vs GetResponse are:
- GetResponse allows you to construct landing pages, whereas ActiveCampaign does not use this feature.
- GetResponse has a built-in webinar feature, whereas with ActiveCampaign you would require to use a third-party combination for this.
- GetResponse only allows you to contact your subscribers by email, whereas ActiveCampaign permits you to contact your subscribers by SMS and website messaging
- GetResponse enables you to offer items and take payments through it’s landing pages, whereas this is not possible with ActiveCampaign
ActiveCampaign vs Aweber
The primary issue in this contrast is the rates.
Keep in mind that neither ActiveCampaign nor AWeber provide complimentary strategies. The entry tier for ActiveCampaign is the $15 a month offer, which lets you handle 500 subscribers and 3 users. AWeber’s offer for the very same amount of subscriber is twice as costly at $19 a month.
After that, Active Campaign’s costs soar considerably. You can go up to 5000 subscribers for $69 a month vs $49 for AWeber. Then it’s 10,000 for $111 a month with ActiveCampaign and $69 a month with AWeber.
In summary, factors for picking AWeber over ActiveCampaign are few and far between. These consist of phone assistance, and funky registration types that incorporate audio files or videos.
But truly AWeber is a tough company to suggest. Their rates resemble the competitors (or more expensive) and they are seriously lacking in features. ActiveCampaign provides among the best solutions in terms of automations and reporting, which can make them a really advanced service for your e-mail marketing.
Finally, it’s worth remembering that other elements could steer you towards various companies. For instance, if you want a less expensive or free option with great features, MailerLite comes highly suggested, and GetResponse is our leading pick for reporting and ecommerce tracking.
Winner: AWeber’s entry plan is two times as costly as ActiveCampaign’s. Moving up to other tiers, ActiveCampaign’s prices are not low. But they seem reasonable as they provide more than other newsletter services. AWeber on the other hand has great deals of cheaper competition. You get what you spend for, after all, so let’s call it a draw.
ActiveCampaign vs ClickFunnels
Speaking about ActiveCampaign vs ClickFunnels, ClickFunnels is really is a kind of funnel builder that enables you to build sales funnels or landing pages to increase sales and earnings.
Essentially, it resembles a website builder to assist web designer build their business websites. In addition, you can likewise select some templates available. So, we can state that ActiveCampaign is not the like ClickFunnels.
In this case, ClickFunnels is a funnel contractor or web building platform while ActiveCampaign is a type of marketing automation tool. Speaking about the marketing automation tool, ClickFunnels really has Actionetics.
The Actionetics is an integrated marketing automation tool that you can use for email marketing or CRM project. Though ClickFunnels has Actionetics, you can still integrate ClickFunnels with other marketing automation tools.