? Read on to discover…
Why I Made the Switch from ClickFunnels to ActiveCampaign (and you should too).
If you are reading this, possibilities are you are thinking of getting your email marketing automated – or you have been searching for some ActiveCampaign information. You are in the right place now.
In this ActiveCampaign review, I am going to expose the reasons I made the switch from ClickFunnels to ActiveCampaign finally.
You are going to learn the distinct advantages of using ActiveCampaign compared to other ActiveCampaign alternatives for your email marketing and autoresponder needs.
You will find out the advantages and disadvantages, prices, features and details of ActiveCampaign.
After reading through this, you’re going to learn about …
- What precisely is ActiveCampaign?
- Does ActiveCampaign have all the functionality I require for my email marketing campaigns?
- What’s ActiveCampaign rates like?
- How does it compare to other leading email marketing services, like Aweber, Clickfunnels and Getresponse?
- What are the leading functions and benefits of ActiveCampaign?
- Is ActiveCampaign easy to use?
- ActiveCampaign Vs Clickfunnels
- ActiveCampaign Vs Getresponse
- ActiveCampaign Vs Aweber
- ActiveCampaign Vs ConvertKit
Continue reading to find out the answers to these concerns, followed by impartial comparison in between ActiveCampaign with Aweber, Getresponse and ClickFunnels.
Ultimately it’s going to answer for you – Is it right for your service?
Let’s begin with a standard summary of the product.
What is ActiveCampaign?
ActiveCampaign offers nearly whatever you require within a newsletter marketing tool, plus their innovative automations are hard to beat.
ActiveCampaign besides being a complete autorespondermarketing solution , it is also an email marketing, marketing automation, and CRM service.
- Sync all customer information to ActiveCampaign.
- Consumer’s order information are added on their profile consisting of order total, products, and delivering info.
- Sync all historic order details and all future orders will be synced in real-time as they occur.
- Each customer’s lifetime worth is immediately computed for you.
Simply put, With ActiveCampaign, you’ll be able to exceed email marketing.
How is ActiveCampaign rates plan?
Free Trial: 14 days. (Click here To Start Your Free Trial)
Upfront Fee: Free.
Recurring Fee: $ 15.00/ mo
ActiveCampaign gives almost whatever you require within a newsletter marketing tool, plus their sophisticated automations are tough to beat.
The entry-level strategy starts at $15 monthly (for up to 500 subscribers, paid regular monthly), or, if you wish to access pro features such as the in-built CRM and lead scoring, the Plus strategy starts at $70 per month.
Thinking about the worth and automation that it provides, I would think about the prices to be in the economical variety.
In other words, it’s like the the Caviar of Email Marketing but without the ludicrous price tag!
ActiveCampaign Feature Review 1: Easily Become An Email Marketing Automation Wizard …
The thing I like about ActiveCampaign is its ease of use. You can have your project established in minutes even if you have actually never ever used the software in the past, and aren’t tech-savvy. It actually turns anyone into an email automation wizard.
Kinds of emails you can send with ActiveCampaign:.
- Broadcast e-mails. – In some cases you need to speak with everyone at once. Send one-time email projects to anyone on your list.
- Activated e-mails. – Trigger emails based upon purchase. Or website visits. Or engagement. Immediately send out e-mails when your contacts are most interested.
- Targeted e-mails. – Ensure the ideal message gets to the best person. Group your audience into sectors based on nearly any factor.
- Email autoresponders. – Contact us right away. Send out welcome e-mails, start a welcome series, or provide lead magnets instantly.
- Email funnels. – Sell more with email. Set up email automation that turns your contacts from interested cause paying consumers.
- Arranged e-mails. –Set up e-mails for a specific date and time. Perfect for events, holidays, birthdays, and sales groups.
Couple of impressive features of ActiveCampaign that impress me:
ActiveCampaign Feature Review 2: Conditional content.
The capability to send exactly what your contacts wish to see is so important and greatly highlighted in ActiveCampaign.
Research studies have actually shown that segmentation and dynamic content increase conversion by at leasy 250%. And ActiveCampaign makes it so simple to customize your message and send out targeted emails to precisely the ideal contact.
When you send exactly what your contacts wish to see, your emails feel personal. And more people engage with your emails.
Have you ever received e-mails that appear oddly or are difficult to read on a mobile? Well, this will never occur when you utilize ActiveCampaign since it immediately makes e-mails look as great on mobile as they do on desktop.
You can add tags, get alerts, and create offers, the 2nd an e-mail link is clicked. With this useful function you can customize your material and emails a lot better to get the conversion and sales that you want.
ActiveCampaign Feature Review 3: Site tracking.
I used to need another link tracking software application to do this but since I changed to ActiveCampaign, I do not require my link tracking software any longer.
ActiveCampaign will link your e-mail marketing to your contact’s behavior on your site. And it’s not just some simple link tracking, it shows you really effective data.
Site tracking pulls data in, so you can track every action of your consumer’s journey and make sure nobody falls through the fractures. And it’s not tough to set it up – it’s just a wordpress plugin that you’ve to install and it will establish website tracking automatically.
So, for example, a customer clicks through your link in your e-mail and reaches your site. He then clicks on the ‘order’ button however never proceed to complete the order.
You can merely have ActiveCampaign trigger an automated email follow up to be sent off to this customer regarding the product that he’s interested in.
All these are done behind the scene and you do not need to do any finger lifting at all.
In other words, website tracking allows you see what items, services, and information your contacts are most interested in. As soon as you understand that, you can follow up to transform more consumers.
ActiveCampaign Feature Review 4: Tags and segmentation.
When we discuss segmentation, it sounds like a big word. A simpler method to comprehend is utilizing the word ‘tag’.
It’s some sort like the ability to attach a sticky note or tag to your contacts. After you include a tag, it never ever falls off– and you can target that specific contact forever.
Tags let you group, sort, send out, and automate your contacts and email material.
With tags, you can tailor your email material so that when you send one e-mail– you can send it with different, conditional content.
You can utilize tags to swap out areas of text or images so that each contact sees exactly what they’re interested in.
When contacts visit your website or click on links in your emails, they reveal you what they have an interest in. You can instantly add a tag at any time your contact takes an action– and then send them content based on their interests.
Example of segmentation you can do …
- Visits to your site
- Contact with your sales team
- Info in custom fields
- Task function.
- Company type.
- Individual interests.
- Test results.
- Individuals who open your emails.
- Individuals who click in your emails.
- Date subscribed.
- Geographic area.
- Client life time worth.
- Products bought.
- Time given that last purchase.
In other words, with tags or segmentation with ActiveCampaign, you send out people exactly what they wish to see. (so they remain longer with you and are more likely to purchase from you!).
ActiveCampaign Feature Review 5: Awesome marketing automation.
I enjoy how ActiveCampaign puts it – It’s like getting an additional staff member without needing an extra desk.
It’s real. Automation handles what no one else has time for. It maximizes your time so that you can invest your time on other profit-generating jobs.
ActiveCampaign includes a builit in drag-and-drop automation builder that permits you establish automatic workflows in minutes.
After preliminary setup and process, learning and presenting the system, through extremely quick, quality, and in-depth assistance, I find that I no longer can live without ActiveCampaign.
It makes automating your e-mail messages so easy that I was sorry for not jumping over to ActiveCampaign earlier.
I comprehend the discomfort of dealing with difficult to understand automation ‘workflow’. I got that bad experience with other e-mail marketing services.
With ActiveCampaign, if you ever aren’t sure what to do, pre-built workflows, training guides, videos, and live one-on-one assistance are here for you. And if you require a place to begin, they use excellent pre-made engagement automations that take less than 5 minutes to establish.
I’m now sticking with ActiveCampaign.
ActiveCampaign Feature Review 6: Gmail extension for Chrome for CRM.
Well, this is a special feature that I don’t see in other e-mail marketing app. Generally it connects ActiveCampaign to your Gmail account so that you can manage all of your sales interactions without leaving your e-mail account.
It allows you to see exactly when people open your e-mails.
Have you ever wondered have your contacts opened your emails? The number of times? You can do deep tracking with your e-mails to understand when (and the number of times) your contacts engage– as well as view them in ActiveCampaign.
Furthermore, you can see your CRM info from your Gmail inbox. This enables you to get full contact records and notes to manage details without trouble – all in one mail box.
A very thoughtful function from ActiveCampaign I would state. Give it a try here.
ActiveCampaign Feature Review 7: Lead scoring.
This is something that is barely seen in other ActiveCampaign alternative.
But initially, what is a lead score?
To put it merely, it is a number that increases or down based on how contacts connect with your organisation.
For instance, do they visit your website? Open an email? Submit a type? Contribute to their lead rating, so you can see how engaged each of your contact is at a look.
Some people are almost ready to purchase from you, and these are highly qualified leads. However do you understand how to recognize them?
Without this lead scoring tool, it would indicate trying to find a needle in the vast ocean so to speak.
Much more so as some are in danger of not becoming customers. You will want to use them something else that is more relavant to keep them thinking about your offers or products.
With lead scoring I had the ability to immediately track engagement and understand who to follow up with.
Inside the control panel, it is indeed really easy to set them up so that it instantly sets off e-mail notices and assign jobs based on lead rating changes, so I can always follow up with the deals most likely to close.
This is one of the functions that you will utilize most as it is so versatile. You can change a score based on anything.
For instance, do you appreciate email opens, or kind submissions? Site sees, or email replies?
You can change lead scores based on almost any action, so you can choose the lead scoring rules that make good sense for your organisation.
When a contact strikes a certain rating, it will start an automation. So, behind the scene, without you doing any work, it will automatically send your most engaged contacts the details they need, then make an offer that’s a no-brainer.
You can actually establish scores for everything you offer. It does not matter if you provide several items or different services. You can set up numerous lead ratings, so that you can track interest for each of your offerings individually.
This is one of the features that I wanted I understood earlier! Click on this link now to experience this!
ActiveCampaign Feature Review 8: SMS drip marketing project.
I practically didn’t wish to share this since this is probably one of the very best kept secrets of ActiveCampaign.
The most significant without a doubt advantage to ActiveCampaign is the capability to send out a text, either a one off reminder other to the group, or as part of the tactical drip marketing project.
You do not need to pay separately for this. It is all inclusive in your ActiveCampaign dashboard. This is useful since people are on the mobile more often nowadays and having a text message system in place makes you stand out.
ActiveCampaign Feature Review 9: Site messaging.
This is essentially email marketing on steroids. When individuals visit your website from your email, website messages assist you follow up at the exact minute your audience is most engaged. These are Perfectly timed.
Messages on your website that are activated utilizing automations.
I see Site messages as a brand-new channel. Which indicates I can make offers that are tough to make in your other marketing.
For example, I often use it to qualify my leads and add a human touch.
A site message with a call to action can help qualify leads and it feels warm to be able to message each contact individually. (all done instantly behind the scene).
I also utilize it to provide visitors a strong call to action at the moment that they are most engaged asking them to purchase.
I discover that they work hand in hand with your e-mail messages since they are so eye catching and personalized.
The messages are remarkably highly personalized – colors, icons, layouts, and images that fit with your site or brand. And target messages to specific contacts based upon the data you’ve collected.
I can never ever live without this feature after switching to ActiveCampaign from my previous e-mail marketing CRM.
Conclusion after switching to ActiveCampaign from ClickFunnels…
Active Campaign was suggested to me by my marketing equivalent.
It works perfectly for all of our needs 98% of the time. We have only run into a few snags occasionally when a part of a system stops working.
The ONLY complaint that I have is we aren’t alerted if something “breaks” in among our automations. Whatever else works simply extremely.
My marketing man uses all the bells and whistles … while it is easy enough for me to do my weekly emails. Love it! I originated from Hubspot (extremely expensive and hard) and would never go back.
With ActiveCampaign, you will be able to surpass e-mail marketing.
You’ll have the ability to provide personalized follow up for your consumers depending upon which items they’ve viewed and acquired. These targeted campaigns will increase your conversion rate, boost sales, and reinforce your relationship with customers.
You can utilize this consumer insight to customize the content of your email campaigns so that you are sending out offers for items they’re interested in. If you’re having a sale on a specific product, you can send the project to people who have acquired that classification of item in the past.
You might send out a loyalty reward to your most important consumers. Our users report a time to positive ROI that is less than half our competitors. I like how easy it is to utilize. They really make the functionality with typical ways that any marketer would require. For instance, the contacts, list, tags are all arranged …
I also enjoy how fantastic their Automation feature is. You can tailor emails specifically to tags or lists that you have for each contact, so the customization that you can have towards your contacts is incredible.
With ActiveCampaign, I’ve discovered it very easy to integrate with Shopify. With simply a couple clicks you’re synchronized. It’s constantly working in the background, collecting data from Shopify.
ActiveCampaign vs GetResponse
Main Differences Between ActiveCampaign vs GetResponse are:
- GetResponse enables you to develop landing pages, whereas ActiveCampaign does not use this function.
- GetResponse has a built-in webinar function, whereas with ActiveCampaign you would require to use a third-party integration for this.
- GetResponse just permits you to contact your customers by email, whereas ActiveCampaign allows you to call your customers by SMS and website messaging
- GetResponse enables you to sell items and take payments through it’s landing pages, whereas this is not possible with ActiveCampaign
ActiveCampaign vs Aweber
The primary problem in this comparison is the pricing.
Keep in mind that neither ActiveCampaign nor AWeber use totally free plans. The entry tier for ActiveCampaign is the $15 a month offer, which lets you handle 500 subscribers and 3 users. AWeber’s offer for the exact same amount of subscriber is twice as costly at $19 a month.
After that, Active Campaign’s costs shoot up considerably. You can increase to 5000 subscribers for $69 a month vs $49 for AWeber. Then it’s 10,000 for $111 a month with ActiveCampaign and $69 a month with AWeber.
In summary, reasons for selecting AWeber over ActiveCampaign are rare. These include phone support, and funky registration kinds that incorporate audio files or videos.
But truly AWeber is a hard business to suggest. Their costs are similar to the competitors (or more expensive) and they are seriously doing not have in features. ActiveCampaign uses among the very best solutions in regards to automations and reporting, which can make them a really sophisticated service for your e-mail marketing.
Finally, it’s worth remembering that other elements might guide you towards different suppliers. For instance, if you want a less expensive or complimentary option with great functions, MailerLite comes extremely advised, and GetResponse is our leading choice for reporting and ecommerce tracking.
Winner: AWeber’s entry strategy is twice as pricey as ActiveCampaign’s. Moving up to other tiers, ActiveCampaign’s costs are not low. But they seem reasonable as they offer more than other newsletter services. AWeber on the other hand has lots of cheaper competition. You get what you spend for, after all, so let’s call it a draw.
ActiveCampaign vs ClickFunnels
Speaking about ActiveCampaign vs ClickFunnels, ClickFunnels is in fact is a kind of funnel home builder that permits you to construct sales funnels or landing pages to increase sales and profit.
Essentially, it resembles a site contractor to help web designer construct their service websites. In addition, you can also pick some templates offered. So, we can state that ActiveCampaign is not the like ClickFunnels.
In this case, ClickFunnels is a funnel contractor or web structure platform while ActiveCampaign is a type of marketing automation tool. Speaking about the marketing automation tool, ClickFunnels really has Actionetics.
The Actionetics is a built-in marketing automation tool that you can use for email marketing or CRM campaign. Though ClickFunnels has Actionetics, you can still incorporate ClickFunnels with other marketing automation tools.