? Continue reading to learn…
The Reasons I Made the Switch from ClickFunnels to ActiveCampaign (and you need to too).
If you are reading this, chances are you are thinking about getting your email marketing automated – or you have been searching for some ActiveCampaign information. You are in the best place now.
In this ActiveCampaign review, I am going to reveal the reasons why I made the switch from ClickFunnels to ActiveCampaign finally.
You are going to learn the unique advantages of using ActiveCampaign compared to other ActiveCampaign alternatives for your e-mail marketing and autoresponder needs.
You will find out the benefits and drawbacks, pricing, features and details of ActiveCampaign.
After reading through this, you’re going to discover …
- What exactly is ActiveCampaign?
- Does ActiveCampaign have all the functionality I need for my email marketing projects?
- What’s ActiveCampaign prices like?
- How does it compare to other leading e-mail marketing solutions, like Aweber, Clickfunnels and Getresponse?
- What are the top functions and advantages of ActiveCampaign?
- Is ActiveCampaign easy to use?
- ActiveCampaign Vs Clickfunnels
- ActiveCampaign Vs Getresponse
- ActiveCampaign Vs Aweber
- ActiveCampaign Vs ConvertKit
Read on to learn the answers to these questions, followed by unbiased contrast between ActiveCampaign with Aweber, Getresponse and ClickFunnels.
Ultimately it’s going to answer for you – Is it right for your business?
Let’s start with a basic introduction of the item.
What is ActiveCampaign?
ActiveCampaign uses nearly everything you require within a newsletter marketing tool, plus their advanced automations are tough to beat.
ActiveCampaign besides being a powerhouse autorespondermarketing tool , it is also an e-mail marketing, marketing automation, and CRM option.
- Sync all client information to ActiveCampaign.
- Customer’s order details are added on their profile including order total, products, and delivering information.
- Sync all historic order details and all future orders will be synced in real-time as they happen.
- Each consumer’s lifetime value is instantly computed for you.
In other words, With ActiveCampaign, you’ll have the ability to go beyond email marketing.
How is ActiveCampaign pricing plan?
Free Trial: 14 days. (Click here To Start Your Free Trial)
Upfront Fee: Free.
Repeating Fee: $ 15.00/ mo
ActiveCampaign offers almost everything you require within a newsletter marketing tool, plus their innovative automations are hard to beat.
The entry-level plan begins at $15 per month (for as much as 500 customers, paid month-to-month), or, if you wish to gain access to pro features such as the in-built CRM and lead scoring, the Plus plan begins at $70 each month.
Thinking about the worth and automation that it provides, I would consider the rates to be in the inexpensive range.
In other words, it’s like the the Caviar of Email Marketing but without the ridiculous price tag!
ActiveCampaign Feature Review 1: Easily Become An Email Marketing Automation Wizard …
The thing I like about ActiveCampaign is its ease of use. You can have your campaign set up in minutes even if you have actually never ever used the software previously, and aren’t tech-savvy. It literally turns anybody into an e-mail automation wizard.
Kinds of e-mails you can send with ActiveCampaign:.
- Broadcast e-mails. – In some cases you require to speak with everyone simultaneously. Send one-time email campaigns to anyone on your list.
- Set off e-mails. – Trigger emails based on purchase. Or site visits. Or engagement. Instantly send out emails when your contacts are most interested.
- Targeted e-mails. – Make certain the ideal message gets to the right individual. Group your audience into sectors based upon almost any aspect.
- Email autoresponders. – Contact us right now. Send welcome emails, begin a welcome series, or deliver lead magnets immediately.
- Email funnels. – Offer more with email. Establish e-mail automation that turns your contacts from interested leads to paying clients.
- Set up emails. –Arrange emails for a particular date and time. Perfect for events, holidays, birthdays, and sales teams.
Few outstanding features of ActiveCampaign that impress me:
ActiveCampaign Feature Review 2: Conditional material.
The capability to send out exactly what your contacts want to see is so crucial and heavily emphasized in ActiveCampaign.
Research studies have actually revealed that division and vibrant content boost conversion by at leasy 250%. And ActiveCampaign makes it so easy to tailor your message and send out targeted emails to precisely the right contact.
When you send out precisely what your contacts want to see, your emails feel individual. And more people engage with your emails.
Have you ever received emails that appear unusually or are difficult to read on a mobile? Well, this will never ever take place when you utilize ActiveCampaign because it automatically makes emails look as great on mobile as they do on desktop.
You can include tags, get notifications, and create offers, the 2nd an email link is clicked. With this helpful function you can tailor your content and e-mails so much better to get the conversion and sales that you desire.
ActiveCampaign Feature Review 3: Site tracking.
I utilized to need another link tracking software application to do this however since I changed to ActiveCampaign, I do not need my link tracking software anymore.
ActiveCampaign will link your email marketing to your contact’s habits on your site. And it’s not just some simple link tracking, it reveals you actually effective data.
Website tracking pulls data in, so you can track every step of your consumer’s journey and make sure nobody falls through the fractures. And it’s not difficult to set it up – it’s just a wordpress plugin that you’ve to install and it will set up site tracking immediately.
So, for instance, a customer clicks through your link in your e-mail and reaches your website. He then clicks the ‘order’ button but never proceed to complete the order.
You can merely have ActiveCampaign trigger an automated e-mail follow up to be dispatched to this customer regarding the item that he’s interested in.
All these are done behind the scene and you do not need to do any finger lifting at all.
Simply put, website tracking enables you see what products, services, and information your contacts are most interested in. When you know that, you can follow up to transform more clients.
ActiveCampaign Feature Review 4: Tags and segmentation.
When we discuss division, it seems like a huge word. A simpler method to understand is utilizing the word ‘tag’.
It’s some sort like the ability to attach a sticky note or tag to your contacts. After you include a tag, it never ever falls off– and you can target that particular contact forever.
Tags let you group, sort, send, and automate your contacts and e-mail content.
With tags, you can customize your email material so that when you send out one e-mail– you can send it with various, conditional content.
You can use tags to swap out sections of text or images so that each contact sees exactly what they’re interested in.
When contacts visit your site or click links in your e-mails, they reveal you what they have an interest in. You can instantly include a tag at any time your contact takes an action– and then send them content based on their interests.
Example of division you can do …
- Visits to your site
- Contact with your sales group
- Details in custom-made fields
- Task function.
- Company type.
- Personal interests.
- Quiz results.
- People who open your e-mails.
- People who click in your e-mails.
- Date subscribed.
- Geographical area.
- Customer life time value.
- Products acquired.
- Time since last purchase.
In other words, with tags or division with ActiveCampaign, you send out individuals exactly what they want to see. (so they remain longer with you and are more inclined to buy from you!).
ActiveCampaign Feature Review 5: Awesome marketing automation.
I love how ActiveCampaign puts it – It’s like getting an additional employee without requiring an additional desk.
It’s true. Automation manages what nobody else has time for. It frees up your time so that you can invest your time on other profit-generating jobs.
ActiveCampaign comes with a builit in drag-and-drop automation home builder that allows you set up automated workflows in minutes.
After preliminary setup and process, learning and introducing the system, through incredibly quick, quality, and comprehensive support, I find that I no longer can live without ActiveCampaign.
It makes automating your email messages so simple that I was sorry for not jumping over to ActiveCampaign earlier.
I comprehend the pain of handling tough to understand automation ‘workflow’. I got that bad experience with other email marketing options.
With ActiveCampaign, if you ever aren’t sure what to do, pre-built workflows, training guides, videos, and live individually support are here for you. And if you require a location to begin, they use excellent pre-made engagement automations that take less than 5 minutes to establish.
I’m now sticking to ActiveCampaign.
ActiveCampaign Feature Review 6: Gmail extension for Chrome for CRM.
Well, this is an unique function that I do not see in other email marketing app. Generally it links ActiveCampaign to your Gmail account so that you can handle all of your sales interactions without leaving your email account.
It allows you to see precisely when individuals open your emails.
Have you ever questioned have your contacts opened your emails? How many times? You can do deep tracking with your emails to understand when (and how many times) your contacts interact– as well as view them in ActiveCampaign.
Additionally, you can see your CRM info from your Gmail inbox. This allows you to get complete contact records and notes to handle details without inconvenience – all in one mail box.
An extremely thoughtful feature from ActiveCampaign I would state. Give it a try here.
ActiveCampaign Feature Review 7: Lead scoring.
This is something that is hardly seen in other ActiveCampaign alternative.
However initially, what is a lead rating?
To put it just, it is a number that goes up or down based on how contacts communicate with your service.
For instance, do they visit your site? Open an e-mail? Send a kind? Contribute to their lead rating, so you can see how engaged each of your contact is at a glimpse.
Some individuals are nearly ready to buy from you, and these are extremely qualified leads. But do you understand how to recognize them?
Without this lead scoring tool, it would suggest looking for a needle in the large ocean so to speak.
Even more so as some are in risk of not ending up being consumers. You will wish to offer them something else that is more relavant to keep them thinking about your offers or items.
With lead scoring I was able to automatically track engagement and understand who to follow up with.
Inside the dashboard, it is indeed really easy to set them up so that it instantly activates email notifications and designate tasks based upon lead score modifications, so I can constantly follow up with the deals most likely to close.
This is one of the functions that you will use most as it is so versatile. You can change a score based on anything.
For example, do you care about email opens, or kind submissions? Site visits, or e-mail replies?
You can adjust lead scores based upon almost any action, so you can choose the lead scoring rules that make sense for your service.
When a contact hits a certain score, it will start an automation. So, behind the scene, without you doing any work, it will instantly send your most engaged contacts the info they need, then make a deal that’s a no-brainer.
You can literally establish scores for everything you use. It does not matter if you provide several items or different services. You can set up numerous lead scores, so that you can track interest for each of your offerings individually.
This is one of the functions that I wished I knew earlier! Click here now to experience this!
ActiveCampaign Feature Review 8: SMS drip marketing project.
I almost didn’t want to share this because this is most likely among the very best concealed of ActiveCampaign.
The greatest without a doubt advantage to ActiveCampaign is the ability to send out a text, either a one off suggestion other to the group, or as part of the strategic drip marketing project.
You do not require to pay separately for this. It is all inclusive in your ActiveCampaign dashboard. This is useful since people are on the mobile regularly nowadays and having a text message system in place makes you stand out.
ActiveCampaign Feature Review 9: Site messaging.
This is essentially email marketing on steroids. When people visit your website from your e-mail, website messages help you follow up at the exact minute your audience is most engaged. These are Perfectly timed.
Messages on your website that are triggered utilizing automations.
I see Site messages as a brand-new channel. Which means I can make offers that are difficult to make in your other marketing.
For example, I regularly utilize it to qualify my leads and add a human touch.
A website message with a call to action can assist certify leads and it feels warm to be able to message each contact individually. (all done instantly behind the scene).
I also use it to provide visitors a strong call to action at the moment that they are most engaged asking them to purchase.
I discover that they work hand in hand with your email messages because they are so eye capturing and individualized.
The messages are surprisingly highly customizable – colors, icons, layouts, and images that fit with your site or brand name. And target messages to individual contacts based on the information you’ve gathered.
I can never ever live without this function after changing to ActiveCampaign from my previous email marketing CRM.
Conclusion after switching to ActiveCampaign from ClickFunnels…
Active Campaign was recommended to me by my marketing equivalent.
It works completely for all of our requirements 98% of the time. We have only face a couple of snags occasionally when a part of a system stops functioning.
The ONLY grievance that I have is we aren’t notified if something “breaks” in among our automations. Everything else works just extremely.
My marketing person uses all the bells and whistles … while it is easy enough for me to do my weekly emails. Love it! I originated from Hubspot (extremely pricey and hard) and would never return.
With ActiveCampaign, you will have the ability to surpass email marketing.
You’ll have the ability to provide personalized follow up for your clients depending on which items they’ve viewed and bought. These targeted projects will increase your conversion rate, increase sales, and strengthen your relationship with clients.
You can utilize this client insight to tailor the content of your e-mail projects so that you are sending deals for products they’re interested in. If you’re having a sale on a particular item, you can send out the project to people who have bought that category of product in the past.
You might send out a loyalty benefit to your most important customers. Our users report a time to favorable ROI that is less than half our rivals. I like how simple it is to utilize. They really make the functionality with typical manner ins which any marketer would need. For example, the contacts, list, tags are all organized …
I also like how fantastic their Automation feature is. You can customize emails specifically to tags or lists that you have for each contact, so the customization that you can have towards your contacts is remarkable.
With ActiveCampaign, I’ve found it really easy to integrate with Shopify. With just a couple clicks you’re synchronized. It’s constantly operating in the background, collecting information from Shopify.
ActiveCampaign vs GetResponse
Main Differences Between ActiveCampaign vs GetResponse are:
- GetResponse allows you to develop landing pages, whereas ActiveCampaign does not use this feature.
- GetResponse has an integrated webinar feature, whereas with ActiveCampaign you would require to use a third-party combination for this.
- GetResponse just enables you to call your subscribers by e-mail, whereas ActiveCampaign enables you to call your subscribers by SMS and website messaging
- GetResponse allows you to offer items and take payments through it’s landing pages, whereas this is not possible with ActiveCampaign
ActiveCampaign vs Aweber
The main problem in this contrast is the prices.
Keep in mind that neither ActiveCampaign nor AWeber use complimentary strategies. The entry tier for ActiveCampaign is the $15 a month offer, which lets you handle 500 subscribers and 3 users. AWeber’s deal for the very same quantity of subscriber is twice as expensive at $19 a month.
After that, Active Campaign’s rates soar dramatically. You can go up to 5000 customers for $69 a month vs $49 for AWeber. Then it’s 10,000 for $111 a month with ActiveCampaign and $69 a month with AWeber.
In summary, factors for picking AWeber over ActiveCampaign are few and far between. These include phone assistance, and funky registration forms that incorporate audio files or videos.
But really AWeber is a tough business to advise. Their costs resemble the competitors (or more expensive) and they are seriously lacking in features. ActiveCampaign offers one of the very best solutions in regards to automations and reporting, which can make them a very advanced option for your email marketing.
Finally, it’s worth bearing in mind that other factors could steer you towards various companies. For instance, if you want a less expensive or complimentary service with excellent functions, MailerLite comes highly suggested, and GetResponse is our top choice for reporting and ecommerce tracking.
Winner: AWeber’s entry plan is twice as expensive as ActiveCampaign’s. Moving up to other tiers, ActiveCampaign’s rates are not low. But they seem reasonable as they provide more than other newsletter services. AWeber on the other hand has great deals of less expensive competitors. You get what you pay for, after all, so let’s call it a draw.
ActiveCampaign vs ClickFunnels
Talking about ActiveCampaign vs ClickFunnels, ClickFunnels is actually is a sort of funnel home builder that enables you to build sales funnels or landing pages to increase sales and earnings.
Basically, it resembles a website contractor to help web developer build their organisation sites. In addition, you can likewise pick some design templates available. So, we can state that ActiveCampaign is not the same as ClickFunnels.
In this case, ClickFunnels is a funnel home builder or web building platform while ActiveCampaign is a sort of marketing automation tool. Speaking about the marketing automation tool, ClickFunnels actually has Actionetics.
The Actionetics is an integrated marketing automation tool that you can use for email marketing or CRM campaign. Though ClickFunnels has Actionetics, you can still incorporate ClickFunnels with other marketing automation tools.