Active Campaign Certified Consultant? Read on to discover…
Why I Made the Change from ConvertKit to ActiveCampaign (and you should too).
If you are reading this, chances are you are thinking about getting your e-mail marketing automated – or you have actually been looking for some ActiveCampaign information. You are in the right place now.Active Campaign Certified Consultant
In this ActiveCampaign review, I am going to reveal the reasons I made the switch from ConvertKit to ActiveCampaign lately.
You are going to learn the unique benefits of using ActiveCampaign compared to other ActiveCampaign alternatives for your email marketing and autoresponder requirements.
You will discover the benefits and drawbacks, rates, functions and details of ActiveCampaign.
After going through this, you’re going to discover …
- What exactly is ActiveCampaign?
- Does ActiveCampaign have all the functionality I require for my email marketing campaigns?
- What’s ActiveCampaign rates like?
- How does it compare to other leading email marketing services, like Aweber, Clickfunnels and Getresponse?
- What are the top functions and advantages of ActiveCampaign?
- Is ActiveCampaign easy to use?
- ActiveCampaign Vs Clickfunnels
- ActiveCampaign Vs Getresponse
- ActiveCampaign Vs Aweber
- ActiveCampaign Vs ConvertKit
Continue reading to learn the answers to these concerns, followed by impartial comparison between ActiveCampaign with Aweber, Getresponse and ClickFunnels.
Ultimately it’s going to answer for you – Is it right for your organisation?
Let’s start with a basic introduction of the item.
What is ActiveCampaign?
ActiveCampaign provides nearly whatever you require within a newsletter marketing tool, plus their sophisticated automations are hard to beat.
ActiveCampaign besides being a powerhouse newslettermarketing solution , it is also an e-mail marketing, marketing automation, and CRM solution.
- Sync all consumer info to ActiveCampaign.
- Consumer’s order information are added on their profile consisting of order overall, items, and delivering details.
- Sync all historical order details and all future orders will be synced in real-time as they happen.
- Each consumer’s life time worth is immediately determined for you.
Simply put, With ActiveCampaign, you’ll have the ability to surpass e-mail marketing.
How is ActiveCampaign prices plan?Active Campaign Certified Consultant
Free Trial: 14 days. (Click here To Start Your Free Trial)
Upfront Fee: Free.
Repeating Fee: $ 15.00/ mo
ActiveCampaign offers practically everything you need within a newsletter marketing tool, plus their innovative automations are difficult to beat.
The entry-level strategy starts at $15 each month (for up to 500 customers, paid monthly), or, if you wish to access pro features such as the built-in CRM and lead scoring, the Plus plan begins at $70 monthly.
Thinking about the value and automation that it offers, I would consider the prices to be in the inexpensive variety.
In short, it’s like the the Caviar of Email Marketing however without the outrageous price tag!
ActiveCampaign Feature Review 1: Easily Become An Email Marketing Automation Wizard …
The thing I like about ActiveCampaign is its ease of use. You can have your campaign established in minutes even if you have never ever utilized the software application in the past, and aren’t tech-savvy. It literally turns anyone into an e-mail automation wizard.
Kinds of emails you can send with ActiveCampaign:.
- Broadcast e-mails. – Often you require to speak with everyone at the same time. Send one-time email campaigns to anybody on your list.
- Activated e-mails. – Trigger emails based upon purchase. Or site visits. Or engagement. Immediately send out e-mails when your contacts are most interested.
- Targeted emails. – Make sure the best message gets to the right individual. Group your audience into sections based upon practically any factor.
- Email autoresponders. – Contact us immediately. Send out welcome emails, begin a welcome series, or deliver lead magnets instantly.
- Email funnels. – Sell more with e-mail. Set up email automation that turns your contacts from interested leads to paying customers.
- Set up e-mails. –Arrange emails for a particular date and time. Perfect for events, holidays, birthdays, and sales groups.
Few outstanding functions of ActiveCampaign that impress me:
ActiveCampaign Feature Review 2: Conditional content.
The ability to send precisely what your contacts want to see is so crucial and greatly emphasized in ActiveCampaign.
Studies have shown that segmentation and vibrant content increase conversion by at leasy 250%. And ActiveCampaign makes it so simple to customize your message and send out targeted emails to exactly the best contact.Active Campaign Certified Consultant
When you send out exactly what your contacts wish to see, your emails feel personal. And more individuals engage with your emails.
Have you ever received e-mails that appear strangely or are difficult to read on a mobile? Well, this will never happen when you use ActiveCampaign because it immediately makes e-mails look as excellent on mobile as they do on desktop.
You can add tags, get alerts, and develop offers, the second an email link is clicked. With this useful feature you can customize your material and e-mails so much better to get the conversion and sales that you desire.
ActiveCampaign Feature Review 3: Site tracking.
I used to require another link tracking software application to do this but since I changed to ActiveCampaign, I don’t require my link tracking software any longer.
ActiveCampaign will connect your email marketing to your contact’s behavior on your site. And it’s not just some simple link tracking, it reveals you truly effective information.
Website tracking pulls data in, so you can track every step of your consumer’s journey and make sure no one fails the cracks. And it’s not hard to set it up – it’s merely a wordpress plugin that you’ve to set up and it will establish website tracking immediately.
So, for instance, a customer clicks through your link in your e-mail and reaches your site. He then clicks the ‘order’ button but never continue to finish the order.
You can merely have ActiveCampaign trigger an automatic email follow up to be dispatched to this subscriber relating to the product that he’s interested in.
All these are done behind the scene and you do not need to do any finger lifting at all.
Simply put, website tracking allows you see what items, services, and details your contacts are most thinking about. As soon as you know that, you can follow up to convert more clients.
ActiveCampaign Feature Review 4: Tags and segmentation.
When we speak about division, it sounds like a huge word. A simpler way to understand is using the word ‘tag’.
It’s some sort like the capability to connect a sticky note or tag to your contacts. After you add a tag, it never ever falls off– and you can target that particular contact permanently.
Tags let you group, sort, send, and automate your contacts and email content.
With tags, you can tailor your e-mail material so that when you send out one e-mail– you can send it with different, conditional content.
You can use tags to swap out sections of text or images so that each contact sees precisely what they’re interested in.
When contacts visit your website or click links in your emails, they reveal you what they are interested in. You can immediately include a tag any time your contact takes an action– and after that send them content based on their interests.
Example of division you can do …
- Visits to your website
- Contact with your sales group
- Info in custom-made fields
- Task function.
- Company type.
- Individual interests.
- Quiz outcomes.
- People who open your emails.
- Individuals who click in your emails.
- Date subscribed.
- Geographic place.
- Customer lifetime value.
- Products bought.
- Time because last purchase.
In other words, with tags or division with ActiveCampaign, you send people exactly what they wish to see. (so they remain longer with you and are more likely to purchase from you!).Active Campaign Certified Consultant
ActiveCampaign Feature Review 5: Awesome marketing automation.
I like how ActiveCampaign puts it – It’s like getting an extra employee without needing an extra desk.
It’s real. Automation manages what nobody else has time for. It frees up your time so that you can invest your time on other profit-generating tasks.
ActiveCampaign includes a builit in drag-and-drop automation builder that enables you establish automatic workflows in minutes.
After initial setup and process, finding out and presenting the system, through very fast, quality, and comprehensive assistance, I find that I no longer can live without ActiveCampaign.
It makes automating your e-mail messages so simple that I was sorry for not leaping over to ActiveCampaign previously.
I understand the pain of handling difficult to understand automation ‘workflow’. I got that bad experience with other email marketing solutions.
With ActiveCampaign, if you ever aren’t sure what to do, pre-built workflows, training guides, videos, and live individually assistance are here for you. And if you need a location to begin, they offer outstanding pre-made engagement automations that take less than 5 minutes to set up.
I’m now sticking to ActiveCampaign.
ActiveCampaign Feature Review 6: Gmail extension for Chrome for CRM.
Well, this is an unique function that I don’t see in other e-mail marketing app. Basically it links ActiveCampaign to your Gmail account so that you can manage all of your sales interactions without leaving your e-mail account.
It permits you to see precisely when individuals open your emails.
Have you ever wondered have your contacts opened your e-mails? The number of times? You can do deep tracking with your emails to know when (and how many times) your contacts interact– along with view them in ActiveCampaign.
In addition, you can see your CRM information from your Gmail inbox. This enables you to get complete contact records and notes to manage information without trouble – all in one mail box.
An extremely thoughtful function from ActiveCampaign I would state. Give it a try here.
ActiveCampaign Feature Review 7: Lead scoring.
This is something that is hardly seen in other ActiveCampaign alternative.
But first, what is a lead rating?
To put it just, it is a number that increases or down based upon how contacts communicate with your organisation.
For instance, do they visit your website? Open an e-mail? Submit a form? Add to their lead rating, so you can see how engaged each of your contact is at a glimpse.
Some people are practically prepared to purchase from you, and these are extremely certified leads. But do you know how to determine them?
Without this lead scoring tool, it would imply trying to find a needle in the large ocean so to speak.
Even more so as some remain in danger of not ending up being clients. You will wish to provide them something else that is more relavant to keep them thinking about your deals or items.
With lead scoring I had the ability to immediately track engagement and understand who to follow up with.
Inside the control panel, it is undoubtedly really simple to set them up so that it automatically sets off email notifications and appoint tasks based upon lead score changes, so I can always follow up with the deals probably to close.
This is among the functions that you will use most as it is so versatile. You can change a score based upon anything.
For instance, do you care about e-mail opens, or form submissions? Website gos to, or email replies?
You can adjust lead ratings based upon practically any action, so you can select the lead scoring rules that make good sense for your company.
When a contact strikes a certain rating, it will start an automation. So, behind the scene, without you doing any work, it will instantly send your most engaged contacts the info they require, then make a deal that’s a no-brainer.
You can actually establish ratings for whatever you offer. It does not matter if you offer multiple items or different services. You can establish numerous lead ratings, so that you can track interest for each of your offerings separately.
This is one of the functions that I wished I knew earlier! Click on this link now to experience this!
ActiveCampaign Feature Review 8: SMS drip marketing campaign.
I nearly didn’t wish to share this due to the fact that this is most likely among the very best concealed of ActiveCampaign.
The most significant without a doubt benefit to ActiveCampaign is the ability to send out a text, either a one off suggestion other to the group, or as part of the tactical drip marketing project.
You do not need to pay separately for this. It is all inclusive in your ActiveCampaign dashboard. This is useful since people are on the mobile regularly nowadays and having a text message system in place makes you stand apart.
ActiveCampaign Feature Review 9: Site messaging.
This is basically email marketing on steroids. When individuals visit your website from your email, website messages assist you follow up at the specific minute your audience is most engaged. These are Perfectly timed.
Messages on your website that are set off utilizing automations.
I see Site messages as a new channel. Which means I can make offers that are hard to make in your other marketing.
For example, I frequently utilize it to certify my leads and include a human touch.
A site message with a call to action can help qualify leads and it feels warm to be able to message each contact individually. (all done instantly behind the scene).
I also utilize it to give visitors a strong call to action at the moment that they are most engaged asking them to purchase.
I discover that they work hand in hand with your e-mail messages because they are so eye catching and customized.
The messages are remarkably highly adjustable – colors, icons, layouts, and imagery that fit with your site or brand. And target messages to specific contacts based upon the information you’ve collected.
I can never ever live without this function after switching to ActiveCampaign from my previous email marketing CRM.
Conclusion after switching to ActiveCampaign from ConvertKit…
Active Campaign was recommended to me by my marketing equivalent.
It works perfectly for all of our needs 98% of the time. We have only run into a couple of snags occasionally when a part of a system stops functioning.
The ONLY grievance that I have is we aren’t notified if something “breaks” in among our automations. Everything else works just super.Active Campaign Certified Consultant
My marketing guy utilizes all the bells and whistles … while it is simple enough for me to do my weekly e-mails. Love it! I came from Hubspot (extremely pricey and difficult) and would never ever go back.
With ActiveCampaign, you will have the ability to surpass email marketing.
You’ll have the ability to provide individualized follow up for your consumers depending upon which items they’ve seen and bought. These targeted campaigns will increase your conversion rate, boost sales, and reinforce your relationship with consumers.
You can utilize this customer insight to customize the material of your e-mail campaigns so that you are sending offers for items they’re interested in. If you’re having a sale on a certain item, you can send out the project to people who have acquired that category of product in the past.
You could send a loyalty benefit to your most important consumers. Our users report a time to positive ROI that is less than half our competitors. I love how easy it is to utilize. They really make the functionality with typical manner ins which any online marketer would need. For example, the contacts, list, tags are all organized …
I also love how incredible their Automation function is. You can tailor e-mails specifically to tags or lists that you have for each contact, so the customization that you can have towards your contacts is incredible.
With ActiveCampaign, I’ve discovered it really simple to integrate with Shopify. With just a couple clicks you’re synchronized. It’s always working in the background, collecting data from Shopify.
ActiveCampaign vs GetResponse
Main Differences Between ActiveCampaign vs GetResponse are:
- GetResponse enables you to construct landing pages, whereas ActiveCampaign does not use this function.
- GetResponse has a built-in webinar feature, whereas with ActiveCampaign you would require to use a third-party combination for this.
- GetResponse just allows you to contact your subscribers by email, whereas ActiveCampaign enables you to call your subscribers by SMS and site messaging
- GetResponse enables you to sell items and take payments through it’s landing pages, whereas this is not possible with ActiveCampaign
ActiveCampaign vs Aweber
The primary concern in this comparison is the rates.
Keep in mind that neither ActiveCampaign nor AWeber offer free plans. The entry tier for ActiveCampaign is the $15 a month offer, which lets you handle 500 customers and 3 users. AWeber’s offer for the very same amount of customer is twice as expensive at $19 a month.
After that, Active Campaign’s costs shoot up significantly. You can go up to 5000 customers for $69 a month vs $49 for AWeber. Then it’s 10,000 for $111 a month with ActiveCampaign and $69 a month with AWeber.
In summary, factors for choosing AWeber over ActiveCampaign are scarce. These consist of phone assistance, and funky registration types that integrate audio files or videos.
But truly AWeber is a difficult company to recommend. Their prices resemble the competitors (or more expensive) and they are seriously doing not have in functions. ActiveCampaign offers among the very best options in terms of automations and reporting, which can make them a really sophisticated solution for your e-mail marketing.
Lastly, it’s worth bearing in mind that other factors could steer you towards various providers. For example, if you want a less expensive or complimentary solution with great functions, MailerLite comes highly suggested, and GetResponse is our leading choice for reporting and ecommerce tracking.
Winner: AWeber’s entry plan is twice as expensive as ActiveCampaign’s. Moving up to other tiers, ActiveCampaign’s prices are not low. But they appear fair as they offer more than other newsletter services. AWeber on the other hand has lots of more affordable competitors. You get what you pay for, after all, so let’s call it a draw.
ActiveCampaign vs ClickFunnels
Discussing ActiveCampaign vs ClickFunnels, ClickFunnels is really is a kind of funnel builder that enables you to construct sales funnels or landing pages to increase sales and profit.
Basically, it resembles a website home builder to assist web developer construct their organisation sites. In addition, you can also select some design templates readily available. So, we can say that ActiveCampaign is not the same as ClickFunnels.
In this case, ClickFunnels is a funnel home builder or web structure platform while ActiveCampaign is a sort of marketing automation tool. Speaking about the marketing automation tool, ClickFunnels actually has Actionetics.
The Actionetics is an integrated marketing automation tool that you can use for e-mail marketing or CRM campaign. Though ClickFunnels has Actionetics, you can still incorporate ClickFunnels with other marketing automation tools.